Chris Dobson PowerPoint PPT Presentation

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Transcript and Presenter's Notes

Title: Chris Dobson


1
The New Media Landscape
  • Chris Dobson
  • VP UK Online Services

2
New Global Landscape Online Ad Market
3
Reach Your Audience in Multiple Media
Environments
4
Full Service
5
Media Effectiveness Understanding the Media
Value Chain
C
6
(No Transcript)
7
Media is Changing
Qualification and conversion
C
Lead generation
Awareness
Search
Bidded Display
eCPM
Search pull
Display push
8
  • QA
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