Corporate Social Responsibility

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Corporate Social Responsibility
Presentation by Neil Anderson UNI Head of
Department Telecom
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Corporate Social Responsibility

• There is no generally accepted definition of the
  term CSR.
• It describes a wide range of economic, social and
  environmental initiatives by enterprises that go
  beyond legal requirements
• Mostly voluntary in nature

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Corporate Social Responsibility

• We need to take action
• WorldCom MCI
• Enron
• Parmalat
• Global Crossing
• Hollinger

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Corporate Social Responsibility

• We need to take action
• Jobs
• Pensions
• Affects on the industry
• Unfair competition
• Sustainable development
• Elimination of bribery and corruption

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Corporate Social Responsibility

• Ethical Corporation Survey
• 91 of respondents believed effective CSR
  management creates shareholder value.
• 80 agreed non-financial indicators such as
  environmental and social performance indicators
  are essential to future financial performance
• 67 disagreed with the assertion that the
  primary responsibility of corporations is to
  make money, and that all else is secondary.
• Over 60 of all respondents believe Codes of
  Conduct, Environmental Management Systems and
  Management Compensation Linked to CSR Performance
  to be the top three strategies important to
  effective CSR management.
• Over 60 of the respondents viewed Reputation
  Risk, Employee Motivation and Satisfaction, and
  Brand Image as factors most important to building
  a business case and implementation of CSR
  policies.
• Over half of all respondents held that much of
  corporate environmentalism is merely Greenwash.
• When asked about what tools or tactics their
  companies were likely to adopt in order to manage
  CSR within the next 5 years, the most prevalent
  answer was I dont know.

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Corporate Social Responsibility

• Several instruments available
• Global Reporting Initiative (GRI)
• OECD Multinational Guidelines
• ILO Declaration on Multinationals
• Global Compact
• OECD Corporate Governance Guidelines

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Corporate Social Responsibility

• Several instruments available
• The World Business Council For Sustainable
  Development
• http//www.wbcsd.org
• CSR Europe
• http//www.csreurope.org
• GEMI
• http//www.gemi.org
• The CERES Coalition
• http//www.ceres.org
• Global Framework Agreements

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Corporate Social Responsibility

• Essential Elements
• Transparency
• Labour standards, union rights and workers rights
• Social and environmental concerns are integrated
  into the business operations eg. procurement
• Independent verification of CSR performance
• There is interaction with the stakeholders

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Corporate Social Responsibility
Why does the Telecom Social Dialogue need to do
something? Pivotal industry in the economic and
social well being of the community Consolidate
the good work we have done so far Need to make
clear our views and take responsibility
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Corporate Social Responsibility
What are we proposing? Agree to make a joint
statement Endorse the essential elements
necessary for good CSR Promote good CSR and the
work already being done Ongoing action to ensure
monitoring and assessment and not just another
statement
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Corporate Social Responsibility
What UNI wants to achieve is Real CSR
initiatives Ongoing commitment from all of the
social partners to incorporating CSR policies in
their activities