CISCO

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CISCO
BORDERLESS
NETWORK
Andrew J. NetburnSr. Manager, Business
Development Distribution - Borderless
Networks anetburn_at_cisco.com
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The Transformation The World Is Our New
Workspace
Any Resource
Any Device
The BORDERLESS NETWORK
Anyone
Anywhere
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The Transformation The World Is Our New
Workspace
CONNECTING
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Creating New Business Models
Customer Experience/Innovation
Productivity/ Operating Expense
Manage customer relationships
Acquire and retain customers
Lower company operating costs
Drive innovative new market offering/biz
practices
Improve workforce productivity
Improve quality of products and services
Support globalization
Source Forrester Report State of the CIO
Agenda January 2009 600 Business/506 IT
Executives
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Putting the Interaction Where the Customer Is
Retail/Digital Signage
Sports/Entertainment
TelePresence
Energywise
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Market Transitions
Go to the Bookstore/Newsstand
Download Wirelessly withAmazon Kindle
Buy and Deploy an Application
Cloud Services
Now
Then
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Driving the Transformation
?
1.3 Billion New Networked Mobile Devices in Next
3 Years
60 of All Cisco Network Traffic Today Is Video
Mobility
Video
WorkspaceExperience
Healthcare Data
Blurring the Borders Consumer ? Workforce
Employee ? Partner
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Borderless Networks
New Business Architecture Approach
Accelerate growth by integrating innovations into
the business processbringing interactions
faster to the customer.
Harness Video as the agent of change to realize
closer customer contact, enhance customer
experience and customer loyalty.
Transform the workspace experience and increase
productivity. Automate business processes to
drive down costs.
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What Is Borderless Network?
Collaboration
Virtualization
Borderless Network
Management
Lifecycle Services
Location Border
Device Border
Application Border
Product Portfolio
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Borderless Network Retail
Mobile Commsand Info
EnergyMonitoring
Operational Analytics
Shop Floor PCs and Workforce Mgt Solutions
TelePresence Head Office and Store
Video and DMS for Store Communications
Aisles Camera
Customer Experience
In-Store TelePresence
Loss Prevention
Video
5 Increase in Store Productivity
Digital Signage Advertising
Analytics
Aisle Cameras
Inventory Management
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Borderless Network Health Care
Device
Application
Location
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Customer Value An Architectural Approach
Solutions Systems Services
Borderless NetworksSystems

• Open up new business models
• Maximize resources and productivityany device,
  anywhere, anytime
• Reduce costsoperational efficiency

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Expect
MORE
From Your
Get
Borderless Network
Save
Superior Customer Experience
Increase Productivity
Focus on Strategic IT
Optimize Costs
Single Point of Service
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