Volvo and Mobility

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Volvo and Mobility

• Dan Werbin
• Director
• Volvo Cars North America

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Volvo For Life
Volvos Guiding Principles

Enjoy
Life
Long
Life
Protect
Life
Safety Environment
Dynamic Products
Quality Longevity
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Volvo Mobility Project Overview
1998 - 1999
Mobility 2010 (2000)
2000 2001 Tandem Concept
Future Outlook

• Demographics
• Technology
• Society

• Trust
• Personalisation
• I Decide
• Flexibility
• Simplicity

Advanced Engineering

• Platform Flexibility
• Low Entry Ticket
• Low Volume

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Sustainable Mobility
Definition The ability to meet the needs of
society to move freely, gain access, communicate,
trade and establish relationships without
sacrificing other essential human or ecological
values today or in the future
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WBCSD Sustainable Mobility Study

• Effective rate of technological change is closely
  related to the lifetime of the product
• Automobile 12 - 20 years
• Infrastructure 25 years

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Future Mobility Objectives

• Reduce conventional emissions from transport
• Reduce GHG emissions from transport to
  sustainable levels
• Reduce the number of transport-related deaths and
  injuries
• Reduce transport-related noise
• Mitigate traffic congestion
• Narrow mobility divides between the rich and the
  poor
• Improve mobility opportunities in developing
  societies

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Chinas Challenge Growth Mobility
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Mass Transit - Personal Mobility

• Challenge of the last mile
• Individual Destinations
• Parking at stations
• Convenience
• Land use
• Need Personal Mobility Innovations

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Personal Mobility Options
Electric Drive
Alternative Fuel
Petrol
Diesel
Li-ion Batteries
Biogas
PZEV
Common Rail
Hybrid Technology
Fuel Cells
Hydrogen
Optimized Capacity
Reduced Environmental Impact
Maximum Total Efficiency Minimum Environmental
Impact
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Optimized Capacity

• Dont use more car than you need
• Opportunities in household-fleet or virtual
  fleet

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Tandem Highway Scenario
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2004 Bren School Roundtable
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Approach to Maximum Efficiency

• Minimal Size and Weight
• Efficient use of materials
• Improved power to weight handling
• New safety innovation needed

Ride-Down Safety System
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3-Seat Layout

• Intermediate step to Tandem that that offers
• Versatility
• Aerodynamics
• Emotional Styling

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Volvo 3CC

• Holistic balance of form and function
• Safety
• Aerodynamics
• Materials
• Aesthetics
• Surprise and Delight
• Pride of Ownership (Jewel-like qualities)

3CC pic
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3CC F3Q
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3CC Open Door
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3CC Hi R3Q
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Challenge Bibendum

• Launched 1998
• Premier event for promoting sustainable road
  mobility
• Emissions
• Efficiency
• Enjoyment
• Safety
• Technologies
• Partnerships

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Challenge Bibendum 5Sonoma 2003

• Differing priorities, differing solutions
• Biogas
• Bi-Fuel
• PZEV

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Challenge Bibendum 6Shanghai 2004
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Tongji University, Shanghai
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Challenge Bibendum Lessons

• Broad spectrum of alternatives
• Regional choices with global impact
• US Technology will save the day
• EU Everybody has a role to play
• BRICK nations raising need for action
• Personal Mobility
• Freedom and privacy
• Emotional appeal is important

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Willingness to Pay(Consumer Behavior)
Emissions Resource Consumption Wellbeing of
others Congestion
Design Performance Interior environment Sound
system, etc
Innovation and awareness needed to combine both
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Summary

• Sustainability has many dimensions
• Complex story to convey
• Alternatives must be demonstrated
• Technology alone is not enough
• Consumer awareness and behavior must be addressed

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Conclusion

• Academic institutions like the Bren School are
  key to public / private sustainability
  partnerships