UPnP Implementers Corporation Update

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UPnP Implementers Corporation Update
Karen M. Stash President UPnP Implementers Corp
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UPnP Implementers Corporation (UIC) Goals

• Manage the UPnP certification process
• Own and protect the UPnP technology logo
• UPnP is a certification mark of the UPnP
  Implementers Corporation

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What is the UIC?

• A legal corporation
• Own the logo
• Protect the logo
• Manage the certification process as a business
  (can enter into legal agreements, have a bank
  account, etc.)
• Non-profit status
• Managed by a Board of Directors (BOD)
• BOD is composed of individuals from different
  companies
• Companies are Steering Committee companies

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How does the UIC relate to the UPnP Forum?

• UPnP Forum
• Is an unincorporated entity
• Selects the standards to be written
• Develops and approves the UPnP standards
• UIC
• Certifies devices that implement correctly the
  complete standard adopted by the UPnP Forum

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Why not have the Forum certify devices?

• UIC is an independent corporation
• Certification is performed by a third party
• Layer of confidentiality
• BOD has duty to maintain objectivity

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UIC Structure

• UIC composed of 6 Board members from 6 different
  companies
• UIC has an independent Executive Director and
  administration / management company that
• Certifies devices
• Manages finances (collects annual dues, maintains
  tax exempt status)
• Assists with marketing/PR of the UIC

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UIC Management

• UIC BOD meetings occur every 2 months
• Conference calls occur in-between face-to-face
  meetings, as needed
• Marketing calls to discuss upcoming
  conference/trade shows
• Legal calls to discuss certification mark issues

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Benefits of UIC Membership
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Benefits of UIC Membership

• Access to UPnP certification test tool and
  certification process
• Ability to use the UPnP logo and the
  UPnP-certified phrase on certified products
• One free support call about test tool per year
• Access to UIC-sponsored trade shows, conferences,
  and panel sessions
• Leveraging of UICs marketing assets

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Benefits of UIC Membership

• Access to UPnP certification test tool and
  certification process
• Ability to use the UPnP logo and the
  UPnP-certified phrase on certified products
• One free support call about test tool per year
• Access to UIC-sponsored trade shows, conferences,
  and panel sessions
• Leveraging of UICs marketing assets

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1. Meaning of Certification

• Independent acknowledgement of passed test log
• Ability to call your device a UPnP device or
  UPnP certified
• Ability to use the UPnP logo on device and
  associated marketing material

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Overview of Certification Process

• Implement a UPnP standard created by the UPnP
  Forum via the Forum website
• Any Forum member company can implement a standard
• Forum membership is free
• Test the implementation against the certification
  test tool
• Self-testing or 3rd party testing OK
• Submit the passed results to UIC
• Receive the UPnP certification

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How does one get access to Certification Test
Tool?

• Join the UIC
• Any Forum member can join
• Go to www.upnp-ic.org
• Complete UIC Membership Application
• Send in
• Signed application
• 5000USD annual fee
• Certification test tool is posted on UIC web site

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Preparing for Certification

• For pre-certification purposes, certification
  test tool is posted on UPnP Forum web site
• Plug fests
• Hosted by Forum member companies
• Certification test tool support via Microsofts
  Product Support and Services team, including one
  free call per year to PSS for UIC members

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How Quick is the Certification Process?

• Once passed test log has been received by UIC,
  certification takes about 2 days
• Designed to meet product shipping cycles
• Certified device has option of being posted on
  UICs list of certified devices
• Marketing benefit

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Benefits of UIC Membership

• Access to UPnP certification test tool and
  certification process
• Ability to use the UPnP logo and the
  UPnP-certified phrase on certified products
• One free support call about test tool
• Access to UIC-sponsored trade shows
• Leveraging of UICs assets

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2. Why is the logo important?

• Differentiates your products
• Shows third party certification of the product
• Is a legally-protected logo

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Certification Mark Protection

• Mark has been filed in 24 countries
• UIC has defended against inappropriate use of
  mark
• Contacted companies that have used mark in
  product names
• Contacted companies with incorrect use of mark in
  marketing literature
• UIC has published guidelines to assist with
  correct mark usage
• UIC watches filings of marks similar to UPnP
  technology mark

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Countries Where Mark is Filed

• Argentina
• Australia
• Benelux
• Brazil
• Canada
• China
• Columbia
• France
• Germany
• India
• Italy

• Japan
• Korea
• Mexico
• Russia
• Singapore
• Spain
• Sweden
• Switzerland
• Taiwan
• UK
• USA

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Benefits of UIC Membership

• Access to UPnP certification test tool and
  certification process
• Ability to use the UPnP logo and the
  UPnP-certified phrase on certified products
• One free support call about test tool
• Access to UIC-sponsored trade shows
• Leveraging of UICs assets

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3. Free Support Call for Test Tool

• UIC members contact UIC Executive Director
• Call is placed to Microsofts Product and Support
  Services
• Call can be used by anyone in company
• Annual benefit

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Benefits of UIC Membership

• Access to UPnP certification test tool and
  certification process
• Ability to use the UPnP logo and the
  UPnP-certified phrase on certified products
• One free support call about test tool
• Access to UIC-sponsored events
• Leveraging of UICs assets

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4. Access to UIC-sponsored Trade Show Events

• CES 2005 - presentation
• CES 2004 - presentation, stand, panel discussion
• WinHEC 2003 and 2004 - presentations and stand
• Intel Developer Forum - 2003 and 2004
• CONNECTIONS - panel session and shared stand
• CES 2003 - presentation
• EHExpo 2003 - booth

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Organizations/Shows UIC engages with

• Digital Living Network Alliance (DLNA)
• Consumer Electronics Association (CEA)
• Connected Home Forum
• Connected Home Show
• Net_at_Home
• WiMedia Alliance
• Digital Subscriber Line (DSL) Forum

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Summits

• There are now an average of 2 summits a year
  typically in North American and one in either
  Europe or Asia
• UIC sponsors the summits outside North America
• Summits alternate between Europe and Asia
• 2004 Summits - Shanghai and Taipei
• 2003 Summit - Cannes, France
• 2002 Summit - Tokyo, Japan

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Opportunities at Shows

• Shared booth space
• Demonstration of certified products
• Chance to attend/participate in panel
  discussions/stage presentations
• Access to press and analysts

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Benefits of UIC Membership

• Access to UPnP certification test tool and
  certification process
• Ability to use the UPnP logo and the
  UPnP-certified phrase on certified products
• One free support call about test tool
• Access to UIC-sponsored trade shows
• Leverage of UICs marketing assets

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5. Leverage of UIC Marketing Assets

• Get product listed on UIC certified device page
• Get highlighted on UIC main web page under New
  Products of the Month
• Obtain access to and be showcased in UIC
  newsletter
• Get highlighted in a UIC press release

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Other Marketing Assets

• Collateral
• One page flyer
• Q A
• Translation of UPnP architecture to Chinese
• Liaisons with other consortia
• Working on test requirements with DLNA
• CEA and DSL Forum - referencing UPnP standards

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STATUS of the UIC
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Members and Devices

• About 40 UIC Members
• 101 certified devices
• 75 Internet Gateway Devices
• 1 WLAN Access Point
• 25 AV Devices
• 9 Media Renderers
• 16 Media Servers
• Presence on store shelves in North America,
  Europe, and Asia
• Well over a million of UPnP enabled devices
  shipped -- All major IGD vendors now include UPnP
  support
• Cisco-LinkSys, D-Link, NETGEAR, Thomson, Accton,
  SMC

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UICs Opportunities for Growth

• Number of UPnP standards is increasing
• Forum membership is increasing
• Market share of certified gateways and AV devices
  is increasing
• UIC message is being broadcast more
• More UIC presence at events trade shows
• UIC press releases/newsletters

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Call to Action

• Join the UPnP Forum
• www.upnp.org
• Join the UIC
• www.upnp-ic.org
• Protect and promote the UPnP logo

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Foundation of the Connected Home