HBV Lao by Cynthia Nguyen

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HBV Lao by Cynthia Nguyen

• Part 5 of 6
• Slides 11 through 17

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Now What?
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What is outreach?

• To convey a particular message to a target group
  by conducting activities aimed at informing and
  getting them involved in your cause.

Just like BASKETBALL
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Fundamentals

• Triple threat Dribble/Pass/Shoot
• Preparation
• Playing the Game
• Game Review

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Preparation - Brainstorming

• Know your opponent
• What is your message?
• Who is your target audience?
• Know your teammates
• Delegate tasks
• Utilize each others strengths
• Offense/Defense
• Goals/Strategies?
• Practice
• Activity?
• Game plan?

Aim to be the BEST
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Know Your Teammates

• Operations and Logistics
• Scope
• Resources
• Timeline
• Budgeting/Fundraising
• Budget
• Allocation
• Advertising/Media
• Strategy
• Character of media print, radio, TV or internet?
• Community partners/ Sponsors
• Community partners serve to extend or support
  your effort.
• Sponsors serve to subsidize your costs or
  budgeting needs

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Playing the Game - Execution

• Actual execution of outreach program.
• At this point, everything should be set.
• Stick to your game plan.

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Game Review - Evaluation

• Final Score Did we manage to achieve what we set
  to do?
• Mistakes Where did we fail?
• Rematch What can we do better for the next game?
• Especially important if similar activities are to
  be conducted in the future.