Final Conference

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Seamless Networks Barriers to Public Transport
UseNick Briggs/Nick HallettEast Lancashire
Partnership/GMPTE

• Final Conference
• 15 September 2005

Museum of Science and Industry Manchester, UK
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Main aims of the research

• To understand the barriers to movement between
  East Lancashire and Greater Manchester and to
  identify measures to encourage greater use of
  public transport
• Focusing on Physical, Commercial, Institutional
  and Conceptual Barriers

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Project stages

• Stage 1 Identification of Barriers
• Stage 2 Identification of Measures
• Stage 3 Development of Selected Measures

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Understanding the Issues
Stage 1 Identification of Barriers

• Stakeholder Workshop 33 professionals from the
  region
• Household Surveys 206 in-depth interviews
• Focus Groups 8 categorised groups
• Accompanied Mystery Traveller Surveys 15 public
  transport journeys

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Six key issues identified

• Time
• Cost
• Personal Safety
• Comfort
• Accessibility
• Familiarity

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1 Time 2 Cost 3 Safety 4 Comfort 5
Accessibility 6 Familiarity
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Action Plan
Stage 2 Identification of Measures

• Creation of a core network
• Improved ticketing
• Improved safety and security
• Raising awareness
• Improving access and
• Improved service experience

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Stage 3 Development of Selected
Measures

• Interchange
• Takes more time
• There can be additional costs
• Personal safety is paramount
• Comfort can be an issue
• Physical access important at all points on the
  journey
• Doubles the problems associated with lack of
  familiarity

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Additional Market Research and Audits

• On bus surveys on express services between East
  Lancashire and Manchester
• On-street surveys in Blackburn and Burnley
• Surveys at The Trafford Centre
• Audits of existing infrastructure provision
• Audit of walk routes between interchange points
  in Manchester City Centre

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Key findings of research

• Safety and security, distance to departure point
  and information provision most important factors
  in providing attractive interchange
• Maximum acceptable interchange times for bus
  varied between 7 and 13 minutes
• Rail interchange wait thresholds were around 15
  minutes
• Inconsistencies in information provision for
  cross boundary journeys

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Key areas to promote seamless travel

• Creation of an Interchange Framework Assessment
• Infrastructure Audit
• Improved static information

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Interchange Framework Assessment

• A tool to identify key journeys involving
  interchange within an area
• Assignment of the network to a number of
  corridors
• Creation of matrices of interchange journeys
  based on the corridors
• Identification of key interchange trips through
  mapping of census data
• Development of an Interchange Priority Matrix

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Infrastructure Audit
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The European Dimension

• Participation in LiRa2 has provided
• A useful conceptual framework
• Critical friends
• Examples of best practice elsewhere