Agricultural Sales CDE

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Agricultural Sales CDE

• Alicia Tomlinson
• Perry High School Advisor
• Perry, Georgia

Georgia Agricultural Education Curriculum
Office April 2002
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So, What is Ag Sales?

• It is
• Interactive
• People Oriented
• A growing segment of the agriculture industry
• It is NOT
• A prepared speech
• Memorized information
• Everyone has been in a sales situation before,
  but usually you are the customer. (Think about
  different sales situations you have experienced.)

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The State Level Ag Sales Event (Held at State
Convention)

• 4 person team (all 4 scores count)
• Each member competes individually in both of the
  following two areas
• Written Exam
• Product sales presentation

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Written Exam

• 25 questions
• Multiple Choice
• Covers various aspects of the sales industry
• Product Displays
• Customer Relations
• Telephone Skills
• Economic Principles
• Sales Terminology

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Example Question

• Buying signals are clues to
• a) handle the objection.
• b) close the sale.
• c) begin with the opening.
• d) all of the above.

Answer B
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Product Presentation

• There are two components of the Presentation
• Product Display
• Sales Presentation

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Product Display

• Product itself
• Additional promotional materials (informational
  brochures, flyers, etc)
• Product summary (one page describing your product
  for the judges)

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Sales Presentation

• Interactive situation
• Communications skills
• Customer relations

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Choosing a Product

• Almost everything is an agriculture product.
• Can be a product already on the market or your
  own creation.
• Can be a service although it is usually best when
  the service is included with a product.
• Should be a product that you are familiar and
  comfortable with.
• Research about your product and related products
  is important.
• Be able to anticipate customer needs and answer
  questions and concerns about your product.

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During the Sales Presentation

• The judge is the customer and will create a sales
  situation.
• You will need to determine the customers needs
  and wants.
• Example If you are selling hog feed, the judge
  will have two show pigs and you will ask
  questions to determine what type of feed best
  suits his or her needs.

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Ag Sales Products

• The following slides are examples of actual
  products that were used in the Ag Sales CDE on
  the State and National Levels.
• Some of the products are unique creations of the
  student.
• Some are products already on the market.
• The student selling each product had background
  knowledge in that area.

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Product ExamplePeach Products
National Convention 2001
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Product ExampleHorse Feed Supplement
National Convention 2000
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Product ExampleBoiled Peanuts and Other Peanut
Products
National Convention 2000
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Product ExampleButterfly Attractants
State Convention 2001
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Product ExampleRemedy Herbicide
National Convention 2000
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Product ExampleFloral Arrangements
National Convention 2001
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Product ExamplePansy Varieties
National Convention 2000
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Product ExampleDisease-free Red Tips
State Convention 2001
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Remember

• This is not a prepared speech.
• The product does not sell itself.
• Knowledge is power.