Dan Iannicola, Jr.

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U.S. Department of the Treasury
U.S. Department of the Treasury
Dan Iannicola, Jr. Deputy Assistant Secretary
Office of Financial Education Corporation for
Enterprise Development The Government Role in
Financial Education September 21, 2006
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5 Tactics of Financial Education

• Who?
• Develop and Disseminate Tailored, Targeted
  Messages
• What?
• Produce and Distribute Quality Materials
• Where?
• Build Public Awareness

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5 Tactics of Financial Education (Continued)

• When?
• Integrate Financial Education into the Core
  Curriculum and into Individuals Lives at
  Teachable Moments
• How?
• Tap into Public-Private and Private-Private
  Partnerships

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Subject Area 1General Saving

• Shifting public discussion from consumption to
  saving through public awareness campaigns
• Using existing tax incentives to make saving more
  convenient and affordable
• Tailoring communications to make savings relevant
  to everyone

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Subject Area 2 Homeownership

• Using grassroots approaches to deliver counseling
  and training programs
• Highlighting success through quality education
  and public awareness
• Developing and distributing programs through
  community collaboration

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Subject Area 3 Credit

• Increasing public understanding of credit, credit
  reports, and credit scores
• Using reputable credit counseling services

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Subject Area 4 Taxpayer Rights

• Helping individuals identify and use available
  programs and services
• Educating individuals and employers through
  targeted outreach
• Taking advantage of important, new benefits to
  realize financial savings
• Reducing taxpayer risks and costs by encouraging
  direct deposit

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Subject Area 5 The Unbanked

• Using financial industry-driven products and
  services to increase understanding and
  utilization
• Encouraging collaboration and use of existing
  relationships to increase familiarity with
  financial system

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U.S. Department of the Treasury
U.S. Department of the Treasury
Dan Iannicola, Jr. Deputy Assistant Secretary
Office of Financial Education Corporation for
Enterprise Development The Government Role in
Financial Education September 21, 2006