Interactive Mobile TV - Perspectives on today and the future

1
(No Transcript)
2
Mobile VCE (Virtual Centre of Excellence)Working
for with the Global Industry
Regulators
Handset Mfrs
Convergent Industry
Shared Future Visions
Telecom Operators
VCE
Industry Steering Groups
Enabling Research
Research Teams
Industry Growth
Infrastructure Mfrs
Component, Software,
3
Long-term, world-class, shared-cost
research Defined steered by the worlds leading
mobile companies

Supported by
Undertaken by the UKs leading mobile research
Universities
4
Setting the Scene

• Why Mobile TV ?

5
Why ?

• What are the Drivers ?
• Continuing search for market growth
• New revenue streams, new applications, maybe
  Content Is King ?
• TV looks like the killer app
• 250m customers in 2010 (ABI Research)
• 80 of consumers would gt15 US/m-Vodafone/Nokia
  survey (Germany) 40 of subscribers
  interested-Sony Ericsson survey
• Varying Views
• A completely new range of handset
  infrastructure products - manufacturer
• I want to keep control of my core content
  todays broadcaster
• An opportunity to secure new revenue streams
  todays TV broadcast distribution player
• Im not sure I want all my customers standing
  watching TV on their phones instead of making
  phone calls mobile operator

6
Who, What, Where ?

• Different Approaches
• Korea - DMB
• Digital Multimedia Broadcasting
• Extension of Eureka 147 DAB
• Commercial Service
• One of the 9 Growth Engines
• Europe - DVB-H
• Standardisation Complete
• Various Trials - Berlin, Oxford, Paris
• Diverse Spectrum Regulation
• USA
• Qualcomm MediaFLO
• Nationwide spectrum

7
Business Models - Interactivity

• Two Industries Two Cultures
• Very Different Industries
• Telecom Operators Broadcasters have very
  different backgrounds, assets, experience and
  expectations
• Perspectives on Converged Services
• Both industries for some time have believed
  broadcast-telecom convergence offers significant
  new revenue streams
• Neither wishes to release valuable own resources
• Both want to own the customer !
• Fundamental Lack of Trust in many countries
• Options for Mobile TV
• Go it alone, Joint ventures, or Interworking
• This has shaped our own philosophy
• Everyone can benefit, without delaying the market
• Interworking - a different approach for every
  deal or common standards that work for all ?

8
Todays Programme

• Industry Perspectives
• Manufacturer Operator Views
• LGE, Philips, Vodafone, NEC
• Multimode Terminals
• Efficient Software Architectures Algorithms
• Prof Steve McLaughlin, Edinburgh
• LUNCH
• Interworking Mobile Broadcast Networks
• To deliver enriched services
• Industrial Chairman Richard Egan, Thales
• Lead Researchers Paul Pangalos, Kings College
  Haitham Cruickshank, Surrey
• Demonstration
• Overall Functional Demo Today
• Level 2 Demo also available (in the UK)

9
(No Transcript)