Green technology in broadcasting

1
Green technology in broadcasting

• Sang Jin Kim
• Institute of Technology
• SBS

2
What can we Do?

• Save Energy Consumption In Broadcasting
• Tapeless Broadcasting System based on Server and
  Network
• New Digitalized Facilities etc.
• Making the best use of Broadcasting
  Circumstances
• Service to reduce Energy Consumption
• Future
• Campaigns and Programs

3
Producing flow is changing

• Tapeless News Production(Since 2004)
• Tapeless Network and Server based System
• Complete NDS(News Digital System at new SBS
  headquarter)
• 36,000 Tapes Saved per Year

4
Producing flow is changing

• Transmission of Commercials w/o tapes (Since
  2006)
• Direct On-Air through Ad Video Clip Storage
• 15,000 Tapes Saved per Year
• Plan to Complete PDS(Production Digital System)
• Tapeless Production of whole Programs(2010)
• Expecting 50,000 Tapes Saved per Year

5
Virtual Studio

• Most Television Set Materials are Lumbers
• Recycling is almost impossible
• 70 of Total Set Expense is Material Cost
• Virtual Studio System
• Expand the operation rate of Graphic System(3D
  Computer Graphic, Moving CG)
• News, Sports, Documentary and more Programs
• Decrease Paint use

6
New Facilities and Equipements

• LED Lights
• Multi Monitoring System
• Unified Broadcasting network among branches
• TV, Radio, DMB, and Internet Unified network

7
T-DMB TPEG

• T-DMB
• Service Launched in 2005
• More than 20 Million Receivers
• cf. Korean population 48 Million
• Robust Signal in Mobile Circumstance (FM Radio
  Coverage)
• TPEG (Transport Protocol Experts Group)
• ISO Standard
• Traffic Information Transfer via Broadcasting,
  Internet and Telecommunication
• Partial Service in DAB (Europe)
• Only TPEG RTM(Road Traffic Message)
  Construction Information
• Total Service in T-DMB
• TPEG RTM, CTT, SDI, POI etc ? Really Useful to
  Driver
• cf. CTT(Congestion and Travel Time
  Information), SDI(Safety Driving Information),
  POI(Point Of Interests)

8
What is TPEG?

Map
Navigation
POI
Leisure
Telematics Information Center
Traffic /Remote Diagnosis
Traffic
CDMA Wibro DMB
Shopping
Telematics Service Provider
Shopping
Entertainment
Leisure
Stock

Entertainment

• T-DMB is proven the most suitable medium to
  embody TPEG
• - Coverage, Facility Construction cost,
  and Subscription Fee etc

9
Current TPEG Services
Summary Map
Best Route Search Guide
Route Comparison
Comparison among Nearby Gas Stations
10
Effects of DMB TPEG

• If we can save 3 minutes an hour using TPEG
• 12.7cc/minute wasted at idling(2000 cc Car
  based, By Korea Transportation Safety
  Authorization)
• Total Number of Cars in Korea 17,000,000
• Cars using TPEG 1,000,000
• If 7 million Cars(Average 1 hour driving) use
  TPEG Service,
• (12.7cc x 3 x 7,000,000 x 300 days)/1000
  80,010,000 L/year
• 80,010,000L 1500 Won 120 billion won(1
  hundred million dollar)/year Saved
• Plus a Decrease Air pollution caused by Idling
  State

Example of Different TPEG Guide according to the
Traffic Congestion
11
Newspaper Delivery Service

• Newspaper is Eternal?
• People prefer Paper to Monitor to get
  Information
• Suppose we have a Paper-like device in the
  future
• E-book evolution
• Recycled paper is not suitable to News Paper
  Quality ? Huge Consumption
• News Paper Information from Broadcasting, IP and
  Telecommunication
• Broadcasting is cheap and easy for updating

Many News paper Companies
Broadcasting
Internet
News paper by E-book
Delivery Agency
Telecommunication
12
DMB 2.0

• Mobile Phone could be more Prevalent than E-book
  for the time being..
• DMB 2.0 Service with SK Telecomm, LG Telecom
• Elementary News Information Delivery Service
• Broadcasting or Telecommunication which is
  better to deliver the service ?
• Currently Trial Broadcasting Official service to
  be launched in 2010

13
Campaigns and Programs

• 1000 Hours of Environmental Protection Campaigns
  (20052008)
• SBS Slogan - Water is Life
• Environmental TV Programs -Endocrine disruptor,
  Heavy metal, and Global warming etc

14

• Thank You!
• ksj_at_sbs.co.kr