Service Oriented Business Models for ERP

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Service Oriented BusinessModels for ERP

• SYSLAB Seminar 2008-09-30
• Gustaf Juell-Skielse, KTH
• Håkan Enquist, Gothenburg Business School

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ERP
Enterprise resource planning systems are
configurable information systems packages that
integrate information and information-based
processes within and across functional areas in
an organization. The current generation of ERP
systems also provides reference models or process
templates that claim to embody the current best
business practices.

• Infrastructural backbone of most western
  companies of any size and industry.
• An important market for vendors and consultants.

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Todays Objective

• We want to engage you in a discussion on our
  research project Service Oriented Business
  Models for Enterprise Resource Planning
• Important factors and market trends
• Research design
• Our short-term goal is to write a position paper
  for the research workshop on enterprise systems
  on the 20-21 november in Uppsala.

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Research Project

• 2-year Vinnova funding (Sep 2008 Aug 2010)
• Identify and evaluate sustainable, service based
  business models for enterprise resource planning
  systems.
• Deliver a set of applicable and tested business
  models for vendors as well as consultants and
  potential new actors in the market.
• The expected benefits are reduced total cost of
  ownership and increased flexibility for the using
  organizations and an emerging new market for ERP.
• KTH and University of Gothenburg partnering with
  Acando, Accenture, Agresso, Bergs Propulsion, Cap
  Gemini, Erlanders, Jeeves, KPMG, Lidingö stad,
  Microsoft, Orust kommun, Saab Microwave Systems,
  Stena Metall, Systeam, Västra Götalandsregionen,
  Verva, Volvo Business Services, Volvo IT,
  Winterheller Software Scandinavia.

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Software as a Service

• Lately, this market has been pressured to deliver
  software as services due to the technical
  development of service oriented architectures.
• Software as services challenges the traditional
  monolithic design and opens up for a new view on
  ERP-systems as being an orchestrated collection
  of software services.

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Business Model

• A business model answers
• Who is the customer?
• What does the customer value?
• How do we make money in this business?
• What is the underlying economic logic that
  explains how we can deliver value to customers at
  an appropriate cost?

Product
Customer interface
Finance
Infrastructure configuration
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Suggestion and Ideas on a Business Model Concept
for ERP

• Business trends and buzz words
• Interesting factors to evaluate
• Trends in the software market to study
• Exciting new actors in the market

Using organization perspective
Vendor perspective
ERP
Consultant perspective
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Research Approach
Research design
Data collection
Analysis
Reporting

• Business model concept
• Evaluation model
• Litterature study
• Interviews

• Interviews
• Case studies
• Survey

• Evaluate business models
• Classify in taxonomy
• Generalize

• Final report
• Papers

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Experiences from Previous Research

• Framework design (in this case a business modell
  framework)
• Case studies for data collection
• Evaluation of business models

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Why ERP

• Tekniska skäl gemensam teknisk plattform,
  uttjänta legacy-system.
• Operativa skäl processförbättring, förbättra
  kontroll, transparens i data, kostnadsreduktioner.
  
• Strategiska skäl centralisering, beslutsstöd,
  kundfokusering, omstrukturering.

Using Organisation
ERP Vendors
Consultants
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