New Tips and Tricks

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New Tips and Tricks June 2008 Inbar Yasur
www.hipusit.info
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• What I will cover
• Keywords new tools from Microsoft
• Productivity Tools
• Search engine New Tools
• Commercial Database

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Keywords new tools from Microsoft
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Keyword Mutation Detection http//adlab.microsoft.
com/keymut/Default.aspx This tool displays
common misspellings or alternative
representations of your input keywords. Keyword
mutations are misspelled or alternative
representations of keywords that are frequently
found in search query logs.
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Keyword Mutation Detection
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Keyword Group Detection http//adlab.microsoft.com
/Keyword-Group-Detection/Default.aspx Based on
your input keywords this tool helps you find
groups of words from the pool of online queries
that are related or similar to your input.
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Keyword Group Detection http//adlab.microsoft.com
/Keyword-Group-Detection/Default.aspx This
keyword research tool also detects the common
misspellings of the input keyword. This could
help one in selecting a list of keywords by also
including their common misspellings in online
queries before bidding for these keywords. The
underlying technology of this keyword research
tool has been used into several algorithms in the
adCenter delivery engine..
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Keyword Group Detection http//adlab.microsoft.com
/Keyword-Group-Detection/Default.aspx
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Keyword Group Detection http//adlab.microsoft.com
/Keyword-Group-Detection/Default.aspx
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Keyword Group Detection
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Keyword Forecast http//adlab.microsoft.com/Keywor
d-Forecast/KeywordTrendsWeb.aspx This tool
forecast the search volume and demographic
predictions of your selected list of keywords.
Enter the keywords separated by semi-colons and
hit submit button.
The search forecast results can be shown as
Flash, pictures, or text. The tool uses time
series forecast to predict the future impression,
while taking into account seasonality and
historical trends. Before you launch your SEO or
SEM campaign, use this tool to get the forecast
of search volume and demographic predictions of
your selected keywords.
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Keyword Forecast http//adlab.microsoft.com/Keywor
d-Forecast/KeywordTrendsWeb.aspx
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Entity Association Graph http//adlab.microsoft.co
m/Vnext/EAG/Default.aspx To view the Entity
Association Graph, type a keyword and select
properties for the graph. Please note that when
too many nodes (gt50) are expanded, IE can be
slow or unresponsive.
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Entity Association Graph
http//adlab.microsoft.com/Vnext/EAG/Default.aspx
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• Search Funnels
• http//adlab.microsoft.com/SearchFunnel/Default.as
  px
• An incoming funnel is a search that ends with a
  certain keyword for example, an
• incoming funnel for "BMW" displays all the
  queries that customers searched
• before searching for "BMW".
• An outgoing funnel is a search that starts with
  the keyword for example, an outgoing funnel for
  "BMW" displays all the queries that customers
  searched after searching for "BMW".

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• Search Funnels
• http//adlab.microsoft.com/SearchFunnel/Default.as
  px
• Customers often perform searches by typing
  related keywords in specific sequences. You can
  use the adCenter search funnel tool to help
  visualize and analyze your customers' search
  behaviors. For example, you can learn how many
  people search for BMW and then search for
  Mercedes Benz, Audi, and other automobiles.The
  previous Search Funnel demo used 22.9 thousands
  keywordsthe updated version has about 4.3
  million keywords (4.367.312).

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Search Funnels
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Productivity Tools
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Meta tag extractor http//www.lightworkers-interne
t-marketing-academy.com/freeseotools/metatagextrac
tor.htm
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Intelligence tool Copyscape Search for copies of
your page on the Web.
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Intelligence tool Copyscape
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Intelligence tool http//www.googlealert.com/
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• Format Conversion
• DocMorph
• Launched in May 1999, DocMorph is a publicly
  available Web site
• that allows users to convert more than 50 types
  of electronic files into 4 possible outputs
• Portable Document Format (PDF)
• Multi-page Tagged Image File Format (TIFF)
• Single-page TIFF
• Text
• .

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Format Conversion DocMorph DocMorph allows
users to create a single PDF file that is a
concatenation of up to 10 files. Files may be
submitted as any combination from the list of
over 50 files that DocMorph is able to
process. Users with large scale conversion needs
may wish to download the free MyMorph version 2
software for converting anywhere from one file to
hundreds of files at a time to PDF .
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Email Service You Send it
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Email Service DropSend
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Search engine New Tools
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• ASK.COM Binoculars preview
• a thumbnail of the site
• site download time
• Information from search analytics company
  Compete Inc.
• The complete data is displayed in a tab labeled
  statistics

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Translated Search www.google.com/translate_s
Combines several search and translation tools
into one. You enter a search term in one language
and Google translate the query into the target
language. After the search query has been
translated and run Google display two columns of
results. The right column has the results in the
target language , the left column has links to
translated copies of the webpage in the original
language of the query.
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Translated Search www.google.com/translate_s
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Google Health www.google.com/health

• Google Health puts you in charge of your health
  information. It's safe, secure, and free.
• Organize your health information all in one
  place
• Gather your medical records from doctors,
  hospitals, and
• pharmacies.
• Keep your doctors up to date about your health
• Be more informed about important health issues
• Google stores your information securely and
  privately.
• We will never sell your data. You are in control,
  you choose what you want to share and what you
  want to keep private.

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Google Health www.google.com/health
Sign up for Google Health
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Google Health www.google.com/health
Start tracking a medical history and learn about
your conditions
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Google Health www.google.com/health
Import your medical records
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Google Health www.google.com/health
View your medical history
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Google Health www.google.com/health
Find out how medications might interact
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Google Health www.google.com/health
Make your health information work for you
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Google Health www.google.com/health
Search for doctors and hospitals
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Commercial Database
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Commercial Database open Access GreenFILE
In keeping with our commitment to environmental
consciousness, EBSCO proudly offers GreenFILE, a
freely accessible research database focusing on
the relationship between human beings and the
environment, with well-researched but accessible
information on topics ranging from global warming
to recycling to alternate fuel sources and
beyond. Comprised of scholarly and general
interest titles, as well as government documents
and reports, 4,600 records from open access
titles.
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Commercial Database open Access GreenFILE

• GreenFILEs initial release will include AI for
  more than 600 titles, including comprehensive
  coverage
• Bioscience (back to 1964),
• Conservation Biology (back to 1987),
• Journal of Ecology (back to 1913)
• Journal of Environmental Planning Management
  (back to 1948).
• The total number of records is approximately
  295,000, and full text is provided for more than
  4,600 records from open access titles.

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Commercial Database open Access LISTA
EBSCO Publishing is proud to provide the Library,
Information Science Technology Abstracts
(LISTA) database as a free resource to anyone
interested in libraries and information
management. This world-class bibliographic
database provides coverage on subjects such as
librarianship, classification, cataloging,
bibliometrics, online information retrieval,
information management and more. Delivered via
the EBSCOhost platform, LISTA indexes nearly 600
periodicals plus books, research reports, and
proceedings. With coverage dating back to the
mid-1960s, it is the oldest continuously produced
database covering the field of information
science..
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Thank you!