FMU'S'EU'M' Project

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E-course for communicators of virtual
museum 26 September 2008, Sofia
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• Goals of the course
• The e-course contains 29 slides, which aim to
• Support the museum staff to identify, train and
  position an effective museum communicator.
• Lead the identification of skills, activities
  and expected results from the work of the museum
  communicator.
• Support the museum communicator in planning and
  implementation of communicational strategy
• Support the museum communicator in identifying
  and reaching target groups of communication
• Defining the virtual museum services and target
  groups
• Process research questions from academic
  researchers worldwide related to material, stored
  in the museum (i.e. Research questions related to
  archaeological, finds, stored in the museum)
  Process scientific questions related to school
  projects, students' works, etc. On-line sale of
  scientific publications On-line sale of post
  cards, souvenirs and official copies of finds,
  stored in the museum. Accept on-line
  reservations for using museum space for events
  Virtual walk in the museum, virtual walk in an
  exposition from a given period or geographic
  areaGames and other on-line activities for kids
  on-line presentations of museum and science
  related professionsTourism related services
  providing contacts of tourist companies, cultural
  heritage sites, etcOrganizing volunteer
  participation in archaeological
  excavationsProviding on-line information for
  cultural heritage sites to local and
  international media

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Introduction the other way

• THE IMPORTANCE OF BEING CATCHY

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Assumptions

• All museums although different in size and
  collections can access Internet users
• Museums are different in size, level of
  development, needs in terms of communication,
  preparedness to communicate

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E-course structure

• Defining services and target groups of the
  virtual museum
• Assessing the level of development of the museum
  from the perspective of communication and public
  relations.
• - A course for museum communicators - Basic
  level
• - A course for museum communicators Medium
  level
• - A course for museum communicators
  Advanced level
• Further reading and useful links

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Questions for feedback

• Do we need to include specific advices for
  virtual museum content I.e. text layout,
  pictures format and choice, structure of the
  virtual museum, first page view and content?
• Should the e-course include more general tips
  about the communication of the museum?
• Are the topics of the course relevant for your
  situation?
• Are there topics you would like to see added to
  the e-course from your perspective?

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Please send us feedback to

• sofia_at_cultura-animi.org