Title: PSY 3440, UNIT 2, PART 1:
1PSY 3440, UNIT 2, PART 1
- Braksick, Chapters 3 and 4, Appendix B
2SO 1 ABC Analysis
- ABC Analysis A snapshot of behavior and its
surrounding environment used to - Understand why certain behaviors occur or not
- Identify strategies for encouraging desired
behaviors and discouraging undesired behaviors
3SO 1 Antecedents
- Events that precede or prompt behavior
- Have short-term effects if not paired with
consequences - Have less impact on behavior than consequences
- Are overused compared to consequences
Due to its behavior analytic approach
4SO 1 Antecedents
- Training
- Job Aids
- Equipment
- Individual Abilities
- Behavior of Others
- Past events
- Requests
- Pep talks
- Cues in the environment (signs and posters)
Due to its behavior analytic approach
5SO 1 Behavior
- What a person says or does
- Pinpointed behaviors correlate with business
results
6SO 1 Consequences
- Events that follow behavior
- Increase, maintain, or decrease behavior
- Have a great influence on whether behavior occurs
again - Positive consequences are the most desirable form
of consequences
7SO 1 Consequences
- Feedback from supervisor
- Money
- Awards
- Mugs
- T-shirts
- Completion of a task
8SO 2 Antecedent Heavy Culture
- Antecedents have approximately 20 control over
our behavior - Consequences have 80 control
9SO 3 Conducting an ABC Analysis
- Identify antecedents for your pinpointed behavior
(ideally both desired and undesired) - Identify consequences for your pinpointed
behavior - Conduct a PIC/NIC analysis on those consequences
- Positive/Negative
- Immediate/Future
- Certain/Uncertain
10SO 3 Multiple Antecedents (and Consequences) for
a Single Behavior
- Typically more than one environmental event
operating on behavior at a given time - Example from book
11SO 3 Questions for Identifying Antecedents
- What happens right before the behavior happens?
- What triggers that behavior?
- What cues prompt your behavior?
- Whats happened in the past?
12SO 4 Consequence History
- A persons cumulative experience of positive and
negative consequences for specific behaviors
and/or antecedents - Establish readiness to perform certain behaviors
- Negative consequences for a behavior or in the
presence of certain antecedents will make you
reluctant to engage in that behavior
13SO 4 Consequence History and New Initiatives
- New initiatives dont match current or past
consequences - Ignore it, it will go away
14SO 5 Effects of Antecedents and Consequences on
Behavior Change
- An antecedent alone will produce a small, often
temporary change in behavior - A consequence alone will produce modest, lasting
changes in behavior - Antecedents backed up by consequences will
produce the greatest changes in behavior (either
increases or decreases)
15SO 6 Identifying Consequences
- What does the performer experience as a result of
the behavior? - What happens to the performer as a result of the
behavior? - What events happen immediately after the behavior
that are likely to impact the performer (either
positively or negatively)?
16SO 7 Consequences
- Positive consequences increase behavior
- Negative consequences decrease behavior
- Consequences have 4x more impact on behavior than
antecedents (80/20)
17SO 8 PIC/NIC Analysis
- Identifying whether a consequence is
- Positive or negative
- Immediate or Future
- Certain or Uncertain
- PICs and NICs are most effective in increasing or
decreasing behavior, respectively - The more delayed the consequence, the less
effective it will be in affecting behavior in the
intended direction - The more uncertain the consequence, the less
effective it will be in affecting behavior in the
intended direction - PIC Consequences result in discretionary effort
18SO 8 Main Types of Contingencies
- Positive Reinforcement (R) Adding something
the person wants increases behavior - Negative Reinforcement (R-) Removing (escape)
or avoiding (avoidance) something the person
doesnt want increases behavior - Punishment (P) Adding something the person
doesnt want decreases behavior
19SO 8 Main Types of Contingencies
- Penalty (P-) Removing something the person
wants decreases behavior - Extinction Withholding something the person
wants decreases behavior - Recovery from Punishment Stopping a punishment
or penalty contingency increases behavior
20SO 9 Extinction Effects
- Extinction Burst
- Right away when you begin extinguishing a
response youll often see it occurring at higher
rates than it did before you started ignoring it - Spontaneous Recovery
- After the behavior has decreased it all of a
sudden jumps up in frequency again without your
having reinforced it - Typically occurs early on in extinction and is
the result of the stimuli that are actually
present at the beginning of an extinction session - Resurgence
- The undesirable behavior you targeted decreases
but a different beahvior that in the past
resulted in similar reinforcement crops up in its
place - For example, you might get rid of complaining
only to have it replaced with sarcasm. You have
to ignore this, too!
21SO 10 Management Style
- Focus on negative consequences (punishment or
penalty) or negative reinforcement - Leaders seen as coercive, threatening
- Focus on positive reinforcement
- Leaders seen as supportive
- Discretionary effort occurs
22SO 10 Impact of Consequences
- Consequences applied have an impact on both
RECEIVER and GIVER - Examples in book
23SO 11 When to Use Punishment and Extinction
- Punishment
- Performance is unhealthy, physically dangerous,
or life-threatening to the performer or others
(ethical and legal issues here) - When someone is doing things that are destructive
to the organization, such as being dishonest or
unfair or illegal - When you catch the person in the act of the
undesired performance - Otherwise it may appear that you consent to this
behavior
24SO 11 When to Use Punishment and Extinction
- Extinction
- When conditions that demand punishment are not
present - When you have control over the R (usually social
reinforcement
25SO 11 Correction and DRA
- Correction
- Punish undesired behavior
- Reinforce desired behavior
- Why?
- Punishment only decreases behavior
- Doesnt guarantee that youll get a desired
behavior in its place
26SO 11 Correction and DRA
- Differential Reinforcement of Alternative
Behavior (DRA) - Extinguish undesired behavior
- Reinforce desired behavior
- Why?
- Extinction only decreases behavior
- Doesnt guarantee that youll get a desired
behavior in its place
27SO 12 Providing Consequences
- Feedback
- Information about a performance, words of praise,
applause, frowns, smiles, measurement data that
allow you to evaluate performance - Tangible Items
- Things that can be physically touched, held, or
exchanged for other physical items, such as
money, trinkets, plaques, letters of
commendation, movie tickets
28SO 12 Providing Consequences
- Activities
- The opportunity to participate in a desirable
activity as a result of doing another behavior
(Premack Principle) - Work Processes
- The next step of the work being performed
(Behavior Chains)
29SO 13 PIC/NIC
- Reveals patterns of consequences
- Work with people involved to get their insights
into how to redesign the consequences - If you cant get rid of the NICs for a desired
behavior, add more PICs
30END UNIT 2, PART 1