Media and presentation skills

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Media and presentation skills
Angela Coles UK
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Making an Impact Media and Presentation Skills
Angela Coles
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What makes a good presenter?

• Interactive exercise

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Why do it?

• Inspire
• Motivate
• Clarify simplify
• Interact provoke
• Teach inform

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What will we remember?

• 60 for half an hour
• 40 by the end of the day
• 10 after a week
• Herman Ebbinghaus

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its a complex issue
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Communicate one line of it
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Communicate one line of it - one step at a time
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Journalism

• Journalism a profession whose job it is to
  explain to others what it personally does not
  understand.
• Lord Northcliffe

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What is news?
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What do journalists want?

• Prominence
• Space
• Byline
• Easy Access
• An angle
• Speed
• Independence
• Authority

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Februari Patientfall astma och Symbicort i Året
Runt
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• Clarity
• Focus
• Structure
• Authority
• Presence

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ObjectivesAs result of this
presentation/interview the audience will...
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Persuasive arguments

• Messages
• AudienceLanguageExamples
• Summary/Soundbite

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Know your audience

• Dont assume knowledge
• What are they expecting?
• Areas of conflict
• Areas of agreement
• Special circumstances
• What do you want them to know?
• Whats in it for me?

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Language

• Jargon ?
• Appropriate
• Graphic
• Lively
• Colloquial

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Examples

• Case Studies
• Statistics
• Word pictures
• Illustrations
• Anecdotes

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Story structure

• Intro
• Main Facts
• Details

Loose Ends
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• Intro
• I am - Selling line - key points
• Bridge
• Body
• Key Point 1 Example
• Key Point 2 Example
• Key Point 3 Example
• Bridge
• Summary
• You have now 3 Points ACTION

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Top Tips - Focus

• What quote do you want to see in the paper?
• Know your audience
• Use a case history use evidence
• Build your case
• Tell me a story
• Have a strong beginning

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Radio

• Grab the listeners attention
• Be lively and succinct
• Speak graphically
• Create pictures

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TV

• Dont distract viewers by the way you dress
• Keep eye contact with the interviewer
• Engage - make a real effort to explain
• Remember key messages

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Stick to the point

• Dont speculate
• Dont be led
• Dont lose your temper
• Do correct mistakes

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Group Exercises

• Split into 4 groups
• The task is to plan a press conference
• Choose a topic
• Nominate 2 people to be interviewed
• Nominate 1 key speaker to speak for 2 minutes
• Decide on 3 key messages and slogan
• Produce the first paragraph of the press release
• Decide which media you want target and how

• Present your idea to the group

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Think about

• How do I make this relevant?
• What is topical?
• What are the issues now?
• Who else is out there?
• What are they saying?
• Who should speak for us?
• Should we speak for ourselves?