Title: MEDICON VALLEY
1MEDICON VALLEY A DANISH-SWEDISH LIFE SCIENCE
CLUSTER BRANDING OF A LIFE SCIENCE
CLUSTER STIG JØRGENSEN, MD MANAGING
DIRECTOR MEDICON VALLEY ALLIANCE
Reaching Out, Attracting Talent, Creating
Excellence
2MY PRESENTATION
3MEDICON VALLEY
BUTTOM UP CLUSTER ACADEMIA INITIATED, BUSINESS
SUPPORTED AND EU FINANCED
4MEDICON VALLEY WAS LUCKY TO HAVE IT ALL
HIGH CLASS UNIVERSITIES
LOCAL VENTURE FUNDS
BIG COMPANIES
ACCESS TO TALENT
GOOD QUALITY OF LIFE
COMPETITIVE INFRA STRUCTURE
SUPPORTIVE BUSINESS ENVIRONMENT
5BIG PHARMA AND MEDTECH
- THREE MAJOR COMPANIES NOVO NORDISK
- LUNDBECK AND LEO PHARMA HAVE THEIR
- GLOBAL HEADQUARTER IN THE REGION
- 25 PHARMA COMPANIES (OWN RD) ARE
- PRESENT
- 65 MEDTECH COMPANIES WITH OWN
- PRODUCT DEVELOPMENT AND
- MANUFACTURING
- MORE THAN 370 INTERNATIONAL PHARMA AND
- MEDTECH COMPANIES HAVE SALES AFFILIATES
- THE MAJORITY OF ALL NEW BIOTECH
- COMPANIES ARE SPIN-OFFS FROM BIG
- COMPANIES
- BIG COMPANIES PROVIDE A CONSTANT SOURCE
- OF MANAGERIAL AND OTHER KEY
- COMPETENCES
- ATTRACT TALENT FROM OTHER REGIONS
- MORE THAN 40.000 LIFE SCIENCE EMPLOYEES
6HIGH CLASS UNIVERSITIES
- 12 UNIVERSITIES 5 WITH LIFE SCIENCE
- 10.000 SCIENTISTS IN PRIVATE AND PUBLIC
- POSITIONS
7WORLD RANKING PAPERS IN SCIENCE CITATIONS
8COMPETITIVE INFRA STRUCTURE
- 12 SCIENCE PARKS AND INCUBATORS
- MORE THAN 50 CRO AND CMO
- 32 HOSPITALS
- FREEWAYS EASY TO GET AROUND
- AIRPORT
- BIOBANKS
- CLINICAL DATABASES
9LOCAL VENTURE FUNDS
- LOCAL VC FUNDS ARE IMPORTANT AS LEAD
- INVESTORS FOR INTERNATIONAL
- SYNDICATES
- LOCAL VC FUNDS HAVE PLACED APPR. 50
- OF THEIR INVESTMENTS IN INTERNATIONAL
- BIOTECH COMPANIES
- STRONG PUBLIC SUPPORT FOR START-UPS
5 TIMES AS MUCH AS FOR THE ENTIRE CHINA
10ACCESS TO TALENT
- 150.000 STUDENTS 45.000 IN LIFE SCIENCE
- 2.600 PH.D. STUDENTS
- 7.000 LIFE SCIENCE GRADUATES PER YEAR
- 90 SPEAK ENGLISH
- 30 OF POPULATION HAVE A HIGHER
- EDUCATIONAL DEGREE
- 80 OF ALL WOMEN ARE EMPLOYEED
- FLEXICURITY MODEL EASY TO HIRE AND FIRE
- BUT WITH A SOCIAL SECURITY
11SUPPORTIVE BUSINESSENVIRONMENT
MORE THAN 100 RED BIOTECH COMPANIES
Inflammation 17
The rest 41
12
29
Cancer 52
36
15
CNSpain 21
8
Metabolism 12
12GOOD QUALITY OF LIFE
World Database on Happyness - 2006
13THE ORGANISING CAPACITY IN THE TRIPLE HELIX
STRUCTURE
Collaborative Platforms
Scientific Network Groups
Universities
Money meets Biotech
Lobbying
Partner in European projects
International branding
14REACHING OUT ATTRACTING TALENT CREATING
EXCELLENCE THE BRANDING OF MEDICON VALLEY
- MEDICON VALLEY WHERE THE WORLD MEETS FOR LIFE
SCIENCE - MEDICON VALLEY THE HIGHEST INTELLIGENCE PER
SQUARE METER - MEDICON VALLEY ONE OF FIVE WORLD CLASS CLUSTERS
15Building Relationships
A STRATEGIC LIFE SCIENCE NETWORK REACHING OUT
Vancouver
Cambridge
San Francisco
Seoul
Boston
Kobe-Kansai
San Diego
Basel
Beijing/Hong Kong
Bangalore
16MEDICON VALLEY DASHBOARD ATTRACTING TALENT
17MEDICON VALLEY VISION -CREATING EXCELLENCE
- MEDICON VALLEY WILL BE AMONG THE FIVE MOST
ATTRACTIVE BIOREGIONS - WORLDWIDE
- RECOGNISED FOR ITS
- Excellent scientific environment and pool of
talent - Outstanding access to knowledge sharing and
technology transfer between - universities, hospitals and industry
- Innovative and entrepreneurial environment, and
competitive enterprises - International perspective and global network
18THREE LESSONS FOR BRANDING
- THE NAME OF THE CLUSTER IS VERY IMPORTANT EVERY
CITY OR REGION IN THE WORLD WANTS TO HAVE ITS OWN
LIFE SCIENCE CLUSTER - FIND THE STRATEGIC ADVANTAGES OF THE CLUSTER UP
AGAINST OTHER REGIONS YOU CANNOT BE WORLD CLASS
IN EVERYTHING - THE BRANDING MUST BE BASED ON REAL CONTENT
AVOID THE EMPERORS NEW CLOTHS - FRASE YOUR
BRANDING INTO FEW CLEAR MESSAGES
19THANK YOU FOR YOUR ATTENTION WWW.MVA.ORG