Meet ADDIE: Instructional Systems Development

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Meet ADDIE Instructional Systems Development

• James Marshall
• San Diego State University

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Why should I care about ISD?

• ISD is a systematic approach which
• Provides ideas about planning, how people learn,
  environments, media, products, systems
• Guides efforts in figuring out what to do
• Includes strategies for thinking/answering
• What are we trying to accomplish or teach?
• How should we do it?
• How will we know if we succeeded

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Why should I care about ISD?

• At a recent online learning conference, one
  participant complained, Erghhhahh, this is too
  much about technology and not enough about
  pedagogy!?
• ISD (instructional design, information design) is
  applied educational psychology, according to Walt
  Dick
• Sharon Shrock (1995), idea that empirically-
  based principles can be applied to generate
  predictably effective instruction.

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ISD Model one version
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Given that visual, what is it?

• Defined
• Self-correcting
• Data-driven
• Application of scientific principles...
• and it used to plan, develop, implement and
  evaluate learning and performance products and
  services

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What typically happens during ISD?

• Theres a request for help
• I want to get the teachers up to speed on this
  new language arts program. Can you plan some
  inservice for them?
• We want to rollout this software to the sales
  force. Design a class.
• I need help with improving the team process.
  Can you find something online?
• Our accident rate is way too high train them to
  be more careful.

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Analysis, typically

• Where you figure out what to do
• Examine the work, worker, workplace Look at the
  learner and the content
• Figure out priority needs, gaps, pain then
  establish goals
• Determine a plan for a solution system
• Derive the details of what a knowledgeable high
  performer knows and does

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Design, typically

• Where you specify outcomes (objectives) and how
  you will measure them (evaluation, assessment,
  testing, etc.)
• Check that the outcomes will satisfy the
  customer, match the strategic need
• Weigh costs and benefits of instructional
  strategies and approaches
• Specify objectives linked to identified goals
• Match evaluation items to objectives

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Development, typically

• Build a prototype
• Pilot the prototype with users and experts
• Revise
• Create products, services, systems
• Continuously communicate with colleagues/stakehold
  ers

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Implementation, typically

• Install the developed solution (as opposed to the
  prototype) in the real world
• Integrate product or service with related aspects
  of the solution system
• Urge management support
• Continue communication

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Evaluation, typically

• Typically, it doesnt happen! That said, it
  should.
• It is required for many funded projects.
• Were goals and objectives achieved? How can we
  find that out? At the end is NOT the best time
  to measure worth. When else?
• Strategies tests, observations, surveys, chats
  with managers, look at work, ROI measures

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One Evaluation Model Kirkpatrick

• Level 4 Does doing it matter? Does it advance
  strategy?
• Level 3 Are they doing it consistently and
  appropriately?
• Level 2 Can they do it? Can they show new
  skills and abilities?
• Level 1 Did they like what was done?
  Satisfaction? Use?

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Semester Roadmap
Performance Analysis
A

• Analysis - Two kinds
• Performance Analysis
• Training Needs Assessment
• Design
• Objectives
• Test Items
• Classification of Content, Knowledge, Information
• Instructional Strategies (Job Aids)

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Semester Roadmap
Job Aid

• Development
• Bringing your product to fruition
• Prototyping
• Pilot Testing
• Implementation
• Evaluation
• Formative
• Summative

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