Advertising

1
Advertising Sponsorship OpportunitiesSeptemb
er 2009
2
Web site Advertising

• Connect members and thousands of other HP
  professionals will access www.connect-community.or
  g per month for news, technical information and
  social networking.
• Place your marketing message on this web site and
  capture the attention of this lucrative audience.
  In addition, HPTFE and Community Connect Europe
  attendees rely on the information to review all
  conference abstracts and create their personal
  itineraries, which further drives traffic to
  www.connect-community.org
• Over 30,000 views per month.
• Numerous placement and run time opportunities
  exist.
• Pricing varies and ranges from 600 - 23,000, it
  all depends on your company needs.
• (Subject to Connect approval, no HP competitors)

3
Web site look/feel
Banner ad placement here (400X75 pixels)
Side bar ads here (120X240) under nav bar
Side bar ads here (120X240) under nav bar
4
Direct Marketing

• Access Connect members directly with Connect
  e-mail list rentals. Connect has the e-mail
  addresses and mailing addresses of thousands of
  Connect members.
• Mailing pricing 400/1,000, Entire membership
• 800/1,000, Technology focused
• eMail pricing 750/1,000, Entire membership
• 1,500/1,000, Technology focused
• (Subject to Connect approval, one time usage)

5
Connect Now eNewsletter

• Connects eNewsletter is a great way to reach
  this member audience via e-mail.  They are a top
  vehicle for generating leads and awareness.
  Technology focused versions are available which
  are designed to meet the content needs of
  specific technologies. eNewsletter Sponsorships
  are all exclusive. This cuts down on clutter,
  increases impact, and gives the advertiser 100
  share of voice.
• Pricing 4,000 General eNewsletter (entire
  membership)
• 2,500 Technology focused eNewsletter
• (Subject to Connect approval)

6
Sample Connect Now
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Web casts

• Sponsors have the opportunity to host web casts
  developed by their organization, sponsor a web
  cast scheduled by Connect or HP on the Connect
  web site. The web casts will be promoted via the
  Connect web site, Connect Now monthly eNewsletter
  and through local chapters.
• Numerous opportunities exist, allowing
  flexibility and technology targeting.
• Pricing Ranges from 2,000 - 30,000
• (Subject to Connect approval)

8
NEW! Pod casts

• Sponsors have the opportunity to host pod casts
  developed by their organization, sponsor a pod
  cast scheduled by Connect or HP on the Connect
  web site. The web casts will be promoted via the
  Connect web site, Connect Now monthly eNewsletter
  and through local chapters.
• Pricing Ranges from 1,500 - 4,000
• (Subject to Connect approval)

9
NEW! Online Focus Groups

• Have a new product idea that you need to test?
  Need a topic for an event? Conduct an online
  survey to select focused technology groups via
  the social networking site. We have the right
  audience to give you feedback. Connect will
  market to membership via the eNewsletter, web
  site and chapter meetings.
• Pricing 3,000
• (non-exclusive, one time usage, remains online
  for one month)

10
NEW! White paper

• A free white paper is a powerful B2B offer that
  can stimulate high click-through rates, result in
  successful lead generation, and influence
  purchases.  According to stats compiled by
  eMarketer, white papers are the second
  most-consulted source of information by end
  users. Post yours on our white paper library
  page.
• Pricing 1,000 - 1,500

11
The Connection advertising rates

•  

12
Chapter Sponsorships

• Connect chapters host approximately 60 chapter
  meetings and events a year. Use this opportunity
  to meet HP customers face to face. Connect has a
  worldwide reach, so opportunities exist around
  the globe.
• Opportunities include chair drops, tent cards,
  lunch, slide inclusion, napkins, pens, web site,
  speaker to name a few!
• Pricing Ranges from 500 - 4,000

13
Chapter Sponsor Packages

• Gold Sponsorship - 6,000, Exclusive Opportunity
• Sponsor one chapter lunch and learn meeting,
  approximately 1.5-2 hours
• Host meeting at your companys facility for
  increased exposure         
• On-site signage         
• Logo on speaker slides positioned as "Chapter
  Meeting sponsored by XYZ company"        
• Meeting is posted along with your company name on
  the web site event calendar      
• Company name and logo appears in Connect
  eNewsletter       
• Connect provides invitations or will invite your
  customers
• Connect chapter will market to their members.

14
Chapter Sponsor Packages

• Platinum Sponsorship - 8,000, Exclusive
• Sponsor one chapter lunch and learn meeting,
  approximately 1.5-2 hours
• Host meeting at your companys facility for
  increased exposure
• Provide content and speaker
• On-site signage
• Meeting is posted along with your company name on
  the web site event calendar
• Company name appears in Connect eNewsletter
• One page on the Connect web site with link to
  your company
• Chair drop of one piece of collateral
• Napkins with company logo
• Connect provides invitations or will invite your
  customers
• Connect chapter will market to their members.

15
Chapter Sponsor Packages

• Diamond Sponsorship - 19,500, Exclusive
• If you need to cover more than just one region.
  Sponsor three (3) chapter lunch and learn
  meetings, approx. 1.5-2 hours in length.
• Host meeting at your companys facility for
  increased exposure
• Provide content and speaker
• On-site signage
• Meeting is posted along with your company name on
  the web site event calendar
• Company name appears in Connect eNewsletter
• One page on the Connect web site with link to
  your company
• Chair drop of one piece of collateral
• Napkins with company logo
• Connect provides invitations or will invite your
  customers
• Connect chapter will market the meeting to their
  members
• Presentation available on Connect web site for 6
  months

16
Connect Memberships

• Purchase Connect memberships to give to your
  customers. Valid for one year.
• 100 _at_ 25/each
• 500 _at_ 20/each
• 1,000 _at_ 15/each

17
Customize a Package!

• Interested in more than one opportunity? Make
  the most out of your marketing dollars and create
  a customized advertising package.
• Choose 3 advertising/sponsorship opportunities
  and receive 10 off!
• Choose 4 advertising/sponsorship opportunities
  and receive 15 off!
• Choose 5 advertising/sponsorship opportunities
  and receive 20 off!

18
Supersize It!!

• Getting geared up for a product launch? Want to
  get your message out quickly to a worldwide
  audience? You provide the content, we provide a
  customized package to reach your audience via
  digital, print and face to face opportunities.
  Well help guide you along the way!
• Supersize custom packages can include Web cast,
  logo placement on web site, one page on web site,
  white paper on web site, advertisement in
  technology group of social networking site, logo
  placement and advertisement in relevant
  technology focused ConnectNow eNewsletters,
  direct marketing, advertisement in relevant
  technology focused The Connection publication,
  slide with product information sent to all
  chapters for inclusion in one chapter meeting,
  one regional event. We'll give you a corporate
  membership.
• Investment 75,000 to 100,000