eChallenges e2006 PPT Template

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EuroCities Culture Knowledge Society Forums in
Lyon Workshop 3 Digital Industries 6 March
2008
Creative Knowledge Workers in Munichs Digital
Industries What do they expect from the city?
Hans Peter Heidebach City of Munich
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Creative Knowledge Workers in Munichs Digital
Industries What do they expect from the city?

• Employees in the creative industries in Munich
• Creative knowledge workers who are they?
• 2.1 Creative knowledge workers how do they
  work and what do they do? 2.2 Quality
  of life and the labor market 2.3 What creative
  knowledge workers expect from their home base
• 3. What creative knowledge workers expect
  from the city of Munich

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1. Employees in the creative industries in the
Munich region (2004)
All sectors 1,069,510 of which in the creative
knowledge sector 28,5 (304,573) of which in
the creative industries sector 26 (81,825)
Employment Structure of the Creative Industries
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2. Creative knowledge workers who are they?

• Types of creative knowledge workers
• Highly creative individuals - in the creative
  and cultural branches of industry e. g.
  architects, advertisers, designers, artists,
  public relations experts, journalists,
  experts of the new media (artists)
• Highly qualified individuals - in
  knowledge-intensive industries e. g.
  scientists, automotive and mechanical engineers,
  medical
• and pharmaceutical experts, information and
  communication technology experts, credit and
  insurance experts (technicians)

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2.1 Creative knowledge workers how do
they work and what do they do?
Gross annual income
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Distribution of weekly work time, in percent
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Facilities close to the workplace
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2.2 Quality of life and the labor market
Quality of the factors that creative knowledge
workers see as very important
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Munichs grades
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2.3 What creative knowledge workers expect from
their home base
Preferred housing location, in percent
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Leisure activities pursued by the different
groups, in percent
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3. What creative knowledge workers expect from
the city of Munich

• Working environment is more decisive, shopping
  facilities, places to go for a walk, bars,
  cafes and restaurants gt City planning in
  favour of a varied urban mixture for consumers
• Arts and culture are integral, subculture is
  inspiring gtFostering arts and culture
  facilities, enabling room for subculture
• Charming countryside, leisure activities outside
  to help to switch off from work and give
  inspiration gt Contributing to attractive sports
  and leisure activities
• Strong affinity for living in the inner city,
  enjoying the urban flair gt Active urban
  development in the inner city
• Active contribution to a renaissance of inner
  cities gt Making affordable housing in the
  prefered inner city available
• Preferring cities, where everything is close
  together, gt Comprehensive and efficient
  public transport system

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EuroCities Culture Knowledge Society Forums in
Lyon Workshop 3 Digital Industries 6 March
2008

• Study The Role of Creativity in Munichs
  Economy
• www.wirtschaft.muenchen.de/publications
• hp.heidebach_at_muenchen.de