Alternative Crops Rob Fletcher

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Alternative CropsRob Fletcher
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• Will you be happy?

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(No Transcript)
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New Crops since 1950

• Wood Chudleigh
• Bond (1994)

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220 new crops
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4591 potential new crops
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Which new crop?
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Choosing new crops

• Experts
• Politics
• Recreation
• Systems

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MarketingAgronomyEconomics
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• RIRDC/GRDC Project UQ-33A
• New Crops

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The Very Clever Postgrads
Gerry Kregor (Info Systems)
Greg Ferguson (Economics)
Chai McConnell (Marketing)
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Alternative Crops need to be Product-Oriented
not Production-Oriented if they are to be
commercially successful
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Curiosity
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The product must be marketable
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Communication
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External Opportunities Threats

• customers
• competition
• external inputs
• industry

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Growth of new crop industries
Gross Value
1950
repeats......
Time
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Internal Strengths Weaknesses

• performance
• strategies

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Do Our Own Research

• DOOR

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Do Our Own Marketing

• DOOM

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DOOM GLOOM
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Do Our Own Marketing

• By Using Strategic Training, Education Research
  Systems

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DOOM BUSTERS
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Cooperation
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Cooperative fever
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Facilitation

• never initiate anything
• listen
• motivate no-one
• only give help if asked
• 
  
  
  
  
  
• 
  
• 
  
  
• Ernesto Sirolli Ripples
  in the Zambezi

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Commitment
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Coordination
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Commitment of individuals regionally
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Approaches

• invest in current crops
• develop new crops

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Commercialisation
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Commercialisation strategy

• 1. alternative crop proposed

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Commercialisation strategy

• 2. alternative crops are high risk

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Commercialisation strategy

• 3. protect intellectual property

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Commercialisation strategy

• 4. assess marketing potential

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Commercialisation strategy

• 5. assess agronomic potential
• (in theory)

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Commercialisation strategy

• 6. form a group
• producers, processors, marketers, facilitators

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Commercialisation strategy

• 7. resources, plans, expectations, profits

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Commercialisation strategy

• 8. problem monitoring

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Commercialisation strategy

• 9. economic benchmarks

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Commercialisation strategy

• 10. a review system

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Commercialisation strategy

• 11. trial marketing

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Commercialisation strategy

• 12. trial processing packaging

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Commercialisation strategy

• 13. experimental production

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Economic concerns

• lockout
• increasing returns
• expected losses
• gross margins

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Crooks
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Cop Out
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Problems with new crops

• Time
• Risk
• Information

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Networking and information
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First Australian New Crops ConferenceNew Crop
Options DayThe Australian New Crops
NewsletterAustralian New Crops Web PageThe
Australian New Crops Association
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First Australian New Crops ConferenceNew Crop
Options DayThe Australian New Crops
NewsletterAustralian New Crops Web PageThe
Australian New Crops Association
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First Australian New Crops ConferenceNew Crop
Options DayThe Australian New Crops
NewsletterAustralian New Crops Web PageThe
Australian New Crops Association
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First Australian New Crops ConferenceNew Crop
Options DayThe Australian New Crops
NewsletterAustralian New Crops Web PageThe
Australian New Crops Association
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First Australian New Crops ConferenceNew Crop
Options DayThe Australian New Crops
NewsletterAustralian New Crops Web PageThe
Australian New Crops Association
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Thank you