MAILPROFILER overview and product set

1
Our solution
Our platform
Reports and their applications
2
what is it?
Plan
Deploy
Analyse and Optimise
3
Analyse and Optimise
Deploy
Plan

• Set campaign goals
• Establish learning objectives
• Set success measures

4
Analyze and Optimize
Plan
Deploy

• Build the list
• Test
• Set target
• Create campaign
• Deploy campaign

5
Analyse and Optimise
Plan
Deploy

• Gather results
• Analyse data
• Measure results against
• goals
• Calculate ROI
• Use analysis to plan
• next campaign

6
our application

• Secure web login - user-Id password
• 128-bit SSL encryption
• Automatic password renewal every 30 days

7

• Highly advanced architecture
• Multiple languages supported
• Explorer, Netscape, Opera, Mozilla compliant
• Intelligent mail servers optimise delivery speeds
• Friendly user interface
• Easy-to-use powerful interface to access and
  manage data
• Email creative editor
• Graphic tabular reporting
• Export to Excel files

ADDRESS DATA ACCESS TARGETING DESIGN EDIT
(CMS) HIGH VOLUME SENDING REPORTING BOUNCE
HANDLING
8

• Data
• Profile data entry, export, import
• Target groups
• Target groups definition and administration,
  archive, etc
• Campaigns
• Mailings creation maintenance, info
• Downloads
• Download section for data export

9

• Create / edit
• Profile entry management of data
• Locks / unsubscribes
• Maintenance of locked addresses and unsubscribed
  addresses
• Online forms
• Maintenance of online forms

10

• Create / edit
• Target Groups maintenance, settings
• Archive
• Maintenance of archived target groups

11
Templates

• Edit campaigns mailings
• Define HTML and text mailings
• Translate content in various
• languages (DE FR IT EN SP, etc.)
• Dynamic content
• Driven by profile flags in the data
• Prioritise content based on recipient
• preferences

1
4
2
3
12
Templates
Header

• Layout
• Header
• Graphics
• Background
• Advertisement
• Footer
• Unsubscribe
• Forward-to-a-friend
• Modify profile
• About us
• etc.

• Creative
• Introduction
• Personalisation
• Editorial
• Pers. signature
• Paragraph 1
• Paragraph 2
• etc.
• Closing text
• Comments

Introduction
Content paragraph 1
Content - paragraph 2
Closing text
Multiple layouts are possible in order to create
a template library
Footer
13
Reports and their applications

• Mailshot selection
• Mailshot report
• Sent
• Delivered (HTML / TXT)
• Responses
• Opened (HTML / TXT)
• Clicks (HTML / TXT)
• Unsubscribes (HTML / TXT)
• Bounces (Hard / Soft)
• Clicks by Paragraph
• Clicks by Attribute

14
Reports and their applications

• List quality
• Delivered / bounces / unsubscribes / complaints
• How good is the collection verification of
  email addresses?
• What can you do to improve data quality?
• Most active customers prospects
• Create directly in DM a new list
• (target / segment)
• Best / worst clickers / buyers etc
• Improve targeting for future campaigns

15

• Campaign effectiveness
• Use click-through rates to measure the success of
  the campaign or broadcast.
• HTML open rate
• Target groups definition and administration,
  archive, etc
• Forward-to-a-friend
• How many people forwarded the email?
• Create directly in DM a new list (target /
  segment)
• Target these people incentivise them to get new
  subscribers

16

• Campaign effectiveness
• Subscribes / unsubscribes
• How effective over time are your campaigns?
• Visual reporting
• How effective is my creative?
• Which URLs produce the best click-through rates?
• Real time reporting
• See responses directly after sending a campaign
  / broadcast

17
Determine campaign ROI
Campaign
Revenue
Emails sent
2,000,000
Click-throughs
15
300,000
Conversions
2
6,000
Average transaction size
20.00
120,000.00
Gross Profit (50)
60,000.00
ROI 200

Expenses
CPM
10.00
Email expense
20,000.00
Return

Gross profit - Expenses
40,000.00
ROI
200
18
campaign strategy
Customer dialogue

• Preference based campaigns

Unique offers

• Knowledge marketing
• Event, transaction, conversation and database
  driven broadcasts
• True customer database with links to in-house
  CRM / database

HTML messages
Personalised campaigns

• Customised messages based on preferences
• Preference collection
• Content
• Format
• Profile

• Email blasting

Invitations
Campaign strategy

• Personalised salutations
• Segmentation
• Rich media streaming technology
• Response tracking
• Viral marketing

Newsletters

• Permission-based marketing
• No segmentation
• No personalisation

Development of a 11 / 1few relationship
19

• contact us

Mike Parry, Email Monkey, Tel
0208 948 4699 mp_at_inboxwarriors.co.uk Mob
0779 000 9545 Tony Macpherson, Client Slave,
Tel [phone]
4699 tm_at_inboxwarriors.co.uk Mob [phone]
436 Adrian Nabarro, Head of Stuff,
Tel [phone] an_at_inboxwarriors.co.uk
Mob [phone]