The Experiment At Bang

1
The ExperimentAt BangOlufsen, Denmark

• Benchmark
• -Three televisions
• Research question
• Evaluate the differences between the TVs (for
  different attributes)
• Attributes selected by subjects (group
  discussion)
• Descriptive Analysis experiment

2
Design of Experiment

• Three TVs
• 15 attributes
• Four pictures
• Eight assessors (subjects)
• Two replicates
• Room Light levelapproximately 5 lx.
• Three hours per subject plus 15 minutes training
  experiment

3
Setup
TV 2
TV 1
TV 3

• Three 32 LCD-TVs
• Factory settings
• Behind black baffles
• Same visible area for all TVs.
• Shortest measures of the 169 and 159 screens,
  respectively.

Media Room
4
Setup (2)
5

• Pictures
• Susie
• Sailboat
• Frozen Sea, Noise
• Anita

6
The Attributes

• Colour saturation
• Colour balance
• Noise
• Depth
• Sharpness
• Light level
• Contrast
• Sharpness of movement

• Flickering (stationary)
• Flickering(movement)
• Distortion
• Dim glass effect
• Cutting
• Flossy edges
• Elastic effect

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GuineaPig 3 User Interface
0.0
1.5
13.5
15.0