SMST120A06 Wk4 Lec4: Creative intersections: Local and global

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SMST120A-06 Wk4 Lec4 Creative intersections
Local and global

• Revision
• Explored parallels of Renaissance CIs of
  todays
• Considered Johannsons intersection ideas
• Break down associative barriers re-view
  problems
• Randomly, but purposefully, combine diverse
  concepts
• Walk away from familiar concepts go into
  unknown
• Get ahead by taking risks accepting public
  failures
• Explored Clegg and Birchs four stages
• Surveying
• Building
• Waymarking
• Navigating

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Preview

• Exploring glocal intersections
• NZ-UK Smith and Selling Kiwi culture to the
  mother county
• Other local-national and local-global
  intersections
• Richard Florida goes beyond the flat earth
• Make space for discussions with class reps

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Smiths Colony Strikes Back (pp. 142-146)

• Exploring glocal intersections
• Kapa Haka and classical music
• Awatere and Maori wine
• Film Land of Middle Earth
• Write down the first 10 things that come to your
  mind when I say . . .
• Find someone who comes from somewhere different
  to you
• Explore your responses with them
• Find something youve learned

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Colony (2) Intersecting business culture

• That the British and international community
  have a sense of NZ culture is important, esp. to
  business.
• If overseas customers have a real sense of place
  and culture, it makes our NZ stuff easier to
  sell. (p. 142)
• Cultural creatives (artists, designers,
  musicians) and farmers and manufactures all need
  to survive
• Zespri sells using images of clean green NZ

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Colony (3) Cultural creatives (1)

• Paul Ray identified 3 types of US groups
• Traditionalists (88 million adults) conservative
  religious beliefs, live in or idealise small
  towns disregard feminism and civil rights
• Modernists (88 million) with Baby Boomer values
  prize personal success, consumerism, tech
  progress
• Cultural creatives (44 milllion) altruistic,
  eco-aware, community oriented interested in
  spirtuality
• Which group is closest to your own beliefs/lives?
• Which group is closest to your TNC?

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Colony (4) Cultural creatives(2)

• Favour process over products, experience over
  things, are disenchanted with owning more stuff
  are prototypical consumers of intense,
  enlightening, enlivening experiences rather than
  things
• Seek an integrative holistic vision so tend to
  be powerfully attuned to global large system
  issues
• Reflect a strong sense of the importance of
  spirit/spirituality ad moral values in their
  lives
• Empowered citizens of knowledge era.
  Paradoxically they can be media junkies. Like to
  synthesise into big picture thinking
• Other work by Richard Florida (including 2 reader
  articles) has further developed the idea of
  cultural creatives esp. in relation to their role
  in the economy as a cultural class

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Smiths Colony (5)

• Fat Freddys Drop
• Its not Pakeha bring this and Polynesians bring
  that. Its more complicated than that, its more
  crossed over. (p. 144)
• That the British and international community have
  a sense of NZ culture is important, esp. to
  business. If overseas customers have a real sense
  of place and culture, it makes our stuff easier
  to sell. (p. 142)
• having a preparedness to explore both the light
  and shadow of our culture Once Were Warriors
  Whale Rider River Queen

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Smiths Colony (6)

• Find another different different person
• Work out either what you have that might be cool
  or sellable in the other persons place and/or a
  film that would reflect the local and appeal to
  the other
• New Zealand, New thinking, new . . . ?
• New China, New thinking, new . . . ?
• Royal New Zealand Ballet and Black Grace
• Reputation -gt credibility -gt openings for other
  NZ creative industries

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Friedmans Flat Earth

• Thomas Friedmans (2005) book, The World Is Flat
  A Brief History of the Twenty-First Century
• A presentist rather that a futurist
• For Friedman, flat is a positive statement for
  connected as internet, e-business and lowering
  of trade political barriers.
• For example BRIC (Brazil, Russia, India China)
  are new economic powerhouses
• Innovation and profitability can happen almost
  anywhere

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The Florida phenomenon From cultural creatives
to the creative class

• Richard Florida is a key theorist of CIs
• http//www.creativeclass.org/
• Home of the Richard Florida Creativity Group
• Major impact through 2002 book The Rise of the
  Creative Class And How It's Transforming Work,
  Leisure, Community and Everyday Life
• An academic in field of regional economic
  development
• Explains the rise of a new social class that he
  labels the creative class.
• Members include architects, artists, educators,
  engineers, entertainers, scientists, writers.

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Florida phenomenon (2)

• Floridas Rise of Creative Class positions this
  group as sharing such common characteristics as
  diversity, individuality, talent and merit
• Estimates that this group has 38 million members,
  constitutes more than 30 percent of the U.S.
  workforce, and profoundly influences work and
  lifestyle issues (including freedom)
• His book considers how and why we value
  creativity more highly than ever and cultivate it
  more intensely
• He concludes that it is time for the creative
  class to evolve from an amorphous group of
  self-directed and high-achieving individuals into
  a responsible, more cohesive group interested in
  the common good

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Floridas anti-Friedmans spike (147-150)

• Debate over level playing field
• Friedman In a flat world, you can innovate
  without having to emigrate
• This forms part of pro-globalisation rhetoric
  (esp economics)
• Florida prefers metaphor of spiky earthscape in
  terms of economics and innovation
• Cities as worlds mountains E.g. 5 megacities
  have more than 20 million inhabitants each

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Floridas anti-Friedmans spike (2) Personal
reflections

• What do you see as a large city?
• What are the distinctive characteristics of a
  large city?
• How many of you have lived in a city with a
  population larger than 1 million? And how many
  people have never, till now, lived in a city or
  town or village under 1 million?
• What are the characteristics of a town or small
  village?
• Which has more CI opportunities and why?

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Floridas anti-Friedmans spike (3)

• Relates map of world at night as an indication of
  where production lies concentrated in cities
  rather than in nations
• Population and economics v. unevenly spread as is
  innovation Engine of economic growth
• World Intellectual Property Organization reveals
  85 of patents went to inhabitants of just 5
  nations Japan, US, South Korea, Germany, Russia)
• In 2003 University of California generated more
  than India China IBM more that 5 x both
  nations
• Key concentrations of creative class

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Floridas anti-Friedmans spike (4)

• Results of creative clusters
• Ideas flow more freely better honed
• Ideas implemented faster
• Intersections of innovators/implementers/
  financial backers
• Intersect with interesting people in interesting
  places with freedom. amenities stimulation

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Floridas anti-Friedmans spike (5)

• For Richard Florida, Friedmans flat view is
  not all wrong
• It rightly reject growing economic divide as
  fundamental and irreversible
• Instead it illustrates a developing world with
  capabilities that can be converted to economic
  success
• Eg China India combine cost advantages, hi-tech
  skills, entrepreneurial energies

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Floridas anti-Friedmans spike (6)

• 4. Nevertheless some inequalities growing
• 5. Economics suggest we need peaks to rise
• 6. Managing the inequalities between peaks
  valleys becomes central to avoiding political
  reactions that threaten business and prosperity
• Florida sees that as the key business and
  political challenge facing contemporary world

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Summary

• Considered glocal other intersections
• Extended ideas in Smiths Selling Kiwi culture
  to the mother county
• Explored different local-national and
  local-global intersections
• Considered the issues in the Tom Friedman-Richard
  Florida debate about the nature of contemporary
  world
• Next week The music industry and DawnRaid
• Now Discussions with class reps