Food that is fast, fun and healthy

1
Food that is fast, fun and healthy

• Marketing Proposal for
• www.nunosh.com
• Presented by Jenny McCutcheon

2
Website Details

• What is www.nunosh.com?
• Relationship website to promote Nü Nosh
  restaurant
• Website will include
• Nutritional information
• Hours/location/contact info.
• Shopping cart for gift card purchases

3
The Competition

4
Primary Target Market

• Characteristics
• College educated married women aged 25-45
• Work outside the home
• Have at least one child under 18
• Annual household income of 60k-100k
• Needs
• Busy
• Health-conscious
• Proud

5
Primary Target Market in Ohio

6
Web Site Layout

Copy paste the URL below to see the home page
layout in HTML http//freud.franklin.edu/mccutc04
/Nu_Nosh_Home_Page.html
7
The Promotional Plan

• Advertising
• Local Newspapers/ Magazines
• Yellow Pages
• Radio
• Pay-per-click (AdWords/Yahoo Sponsered Search)
• Sales Promotion/Publicity/Alternative Tactics
• Leave coupons w/ local health clubs
• Arnold Expo
• Editorials for local papers
• Sports Team Sponsorships
• Party Crashers

8
Launching the Site

• Financial Requirements
• Build Website - 1400.00
• Search Engine Optimization (SEO) - 300.00
• Promotional Strategy - 17,300.00
• Total needed to launch promote nunosh.com -
  19,000.00
• Timeline

9
Monitoring Metrics

• Google Analytics
• Bounce rate
• Top landing pages
• Top exit pages
• Browser capabilities
• Referring sites
• Abandoned funnels
• Keyword

10
References

• Cox, B., Koelzer, W. (2004). Internet
  marketing. Upper Saddle River, NJ Pearson
• Education, Inc.
• Google, (2007). Google Analytics Help Center.
  Retrieved October 27, 2007, from Google Analytics
  Web
• site http//www.google.com/support/googleanalyti
  cs/bin/topic.py?topic11027
• SmartSearch Marketing, (2007). Search engine
  optimization. Retrieved October 20, 2007,
• from SmartSearchMarketing.com Search engine
  marketing tutorial Web site
• http//www.smartsearchmarketing.com/tour_step9_se
  o.asp
• Sullivan, Danny (2007). Search engine submission
  tips. Retrieved October 18, 2007, from
  searchenginewatch.com Web site
  http//searchenginewatch.com/showPage.html?pagewe
  bmasters
• U.S. Census Bureau. (2006). People and
  Households. Retrieved October 5, 2007, from U.S.
  Census Bureau Website http//www.census.gov/