How Customers Develop Factiva Products

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How Customers Develop Factiva Products

• Ann Lee
• Special Libraries Association
• June 13, 2000

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Customer as Product Developer

• Incorporating customer input into the design
  process
• How our customers have implemented creative
  solutions
• A new career for info pros

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FACTIVA Product Development Process
IDEA GENERATION
JUSTIFICATION
DEFINITION
ARCHITECTURE DESIGN
CONSTRUCTION
TESTING
LAUNCH
SUCCESS REVIEW
PRODUCT RE-EVALUATION
Methods of Work
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How Do We Collect Customer Input?

• Individual research interviews globally
• Field observations of users
• Usability testing of new product concepts
• Continuous loop

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How we choose participants

• Various professional roles
• Users of different products
• All vertical markets represented
• Geographically diverse

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Monitoring the Market

• Evaluations of current products globally
• Forecasts
• web access
• industry trends
• business climate -- flatter orgs, e.g.

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What is important to users?

• Speed/response time/performance
• Post-processing of results
• User administration
• Company searching should be easy

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What is important to users?

• One product that works for all levels
• Clear, simple labels for global audience
• Allow for customization
• Integrate content
• different types of sources
• internal and external

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Factiva IntegrationFactiva Publisher
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Sneak Peak Factiva Publisher
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User Interface
Default View
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Info Pro as Product Developer

• Greater choice of products
• Component-based purchases
• Customized for their environment
• Opportunity not limited to out-of-the-box

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Factiva DeveloperObjects
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An Example of DJIs Content Objects at work
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Info Pro as Product Developer

• Definition of results
• User needs
• Working with vendors
• Justification
• Implementation
• Evaluation