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Economics and Sustainability

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Title: Economics and Sustainability


1
Economics and Sustainability
  • Lisa Morris, Ph.D.
  • Assistant Professor
  • Muskie School of Public Service

2
Teaching Sustainability Through Economics, and
Teaching Economics Through Sustainability
  • Use sustainability model as a framework for
    teaching and evaluating neoclassical
    microeconomic theory and its assumptions.
  • Use sustainability model as a framework for
    evaluating market-based policy proposals.
  • Use economics to evaluate the sustainability
    model and policy proposals that seek to achieve
    sustainability objectives.

3
The Limits of Growth China, choking on its own
success.
  • New York Times, Aug. 26, 2007 No country in
    history has emerged as a major industrial power
    without creating a legacy of environmental damage
    that can take decades and big dollops of public
    wealth to undo. But just as the speed and scale
    of Chinas rise as an economic power have no
    clear parallel in history, so its pollution
    problem has shattered all precedents.
    Environmental degradation is now so severe..
    Politicallyit is not clear that China can rein
    in its own economic juggernaut. Public health is
    reeling. Pollution has made cancer Chinas
    leading cause of death, the Ministry of Health
    says. Ambient air pollution alone is blamed for
    hundreds of thousands of deaths each year. Nearly
    500 million people lack access to safe drinking
    water.China is choking on its own success

4
The Limits of Growth Case of China
  • Large population and govt efforts to control
    growth
  • Double-digit economic growth rates
  • Energy-intensive growth
  • heavy industry, urbanization, cars
  • Inefficient energy use
  • Coal (cheap but dirty)
  • relying on less-efficient, but cheaper,
    technology
  • heavy traffic and low-grade gasoline

5
The Limits of Growth Case of China
  • The benefits of growth
  • less poverty (at least in the aggregate)
  • The costs of growth
  • severe air and water pollution
  • rising disease and health care costs
  • social unrest linked to unequal distribution of
    costs and benefits of rapid growth
  • increasing costs of doing business

6
The dismal science, sustainability, and
hope-based teaching and learning
  • Discuss Success Stories.
  • Show how change-making can be fun.
  • Remind them that there is still love, chocolate
    and puppies.

7
Structure of Course Microeconomics and Policy
  • How the market works (at least in theory)
  • What the market does relatively well
  • What the market does poorly

8
How the Market Works (at least in theory)
  • Supply and Demand
  • Profits are maximized when production level is
    set to where PMC (when PgtMC the firm enjoys
    super non-zero economic profits)
  • Utility is maximized when consumers purchase to
    the point where MUP (when MUgtP the consumer
    enjoys CS)
  • When PMC and MUP ? MUMC (most
    efficientwell-being is maximized)
  • The Price Mechanism
  • High prices discourage consumption of scarce
    resources
  • Low prices encourage consumption of abundant
    resources
  • Shortage (DgtS) the market mechanism pushes P up,
    thereby encouraging more production and less
    consumption
  • Surplus (DltS) the market mechanism pushes P
    down, thereby discouraging more production and
    encouraging more consumption
  • Perfect Competition
  • Eliminates non-zero economic (super) profits
    (PMCAC)
  • Encourages innovation (new, efficiency-enhancing
    technologies)

9
What the market does relatively well
  • The price system automatically coordinates
    millions of interconnected economic activities
    (i.e., little-to-no central planning required).
  • Meets consumer demand at minimum cost, at least
    for certain commodities (many durables and some
    services) and thus maximizes well-being (by
    maxing net gain benefits from outputsgtcosts of
    inputs).
  • Creates incentives for innovation, investment,
    enterprise and hard work.
  • Results in big growth in productivity and per
    capita incomes and increased variety of
    goods/services.

10
What the market does poorly
  • Business cycle fluctuations
  • Distributes income and goods unequally
  • Markets fail (monopoly, externalities, moral
    hazard, imperfect information, principal-agent
    problems, rent seeking)
  • Cant readily provide public (non-rival
    consumption and non-excludable) goods
  • Misallocates of resources between present and
    future
  • Market mechanism makes public and personal
    services (health, education) increasingly
    expensive

11
Sustainability Model
  • Sustainability seeks to balance three things
  • Economic growth/development/well-being
  • Ecological/environmental protection/preservation
  • Socioeconomic equity/equality

12
Economics and Sustainability
  • Neoclassical (mainstream) Economics
  • Under prefect conditions, market forces of S D
    get the prices of inputs and outputs right and
    therefore allocate scarce resources efficiently
    (in such a way as to maximize well-being while
    minimizing costs)
  • Even under less-than-perfect conditions, the
    market still scores higher (than government
    intervention, especially regulation) on
    efficiency
  • Environmental Economics
  • Market failures
  • Calculation of the impact of environmental
    degradation and the pricing of environmental
    services
  • Determination of efficient levels of pollution
    control
  • CBA of pollution solutions and conservation
    efforts
  • Market-based solutions to control pollution and
    natural resource depletion
  • Ecological (green) Economics
  • Efficient allocation of resources
  • Scale issues/limits to growth/carrying capacity
    and tipping points
  • Growth versus development (improvement in quality
    of life)
  • Equity and the distribution of well-being

13
Challenging Market Efficiency
  • Imperfect Competition
  • inefficient use of inputs not punished by market
    forces
  • Market Failures
  • prices are wrong and so the market cant allocate
    resources efficiently
  • Utility maximization assumption
  • market efficiency claims start with the
    assumption that consumers are maximizing their
    utility. If they are not, the result is an
    inefficient allocation of society resources.
  • Profit maximization assumption
  • Some socially responsible firms accept reduced
    profits in order to protect environment

14
Imperfect Competition
  • Perfect competition is a theoretical ideal and
    very rare in real life.
  • Many firms, identical goods, no entry/exit
    barriers, perfect information
  • Competition is what forces firms to produce what
    consumers want at least possible cost.
  • Imperfect competition ? less than efficient
    allocation of resources.
  • Questions
  • Can firms bringing new greener products to
    market compete with established, larger firms?
  • What are the barriers to getting alternative
    energy sources to market?
  • Could their be any advantages to monopoly market
    structures?

15
Market Failures
  • Negative Externalities
  • costs imposed on others outside buyers and
    sellers
  • prices not right (true cost private social)
  • Producer side (dumping into water, spewing into
    air)
  • Consumer side (gas, Hummers, McMansions)
  • Certain (Impure) public goods
  • rival (depletable) but non-excludable (cant
    prevent free riding)
  • tragedy of the commons
  • natural resources, clean air, clean water
  • Imperfect Information
  • science takes longer than the market
  • uncertainty and risk
  • climate change debate, health effects of
    pollution, current technology (remember when
    plastic was the answer to all things)

16
The economics of negative externality
  • Definition When a party outside of the economic
    exchange between consumer and producer is
    impacted negatively
  • Profit maxing firms set output level so that MCP
    (and utility-maxing consumers make sure MUP).
  • But, in this case, MC is not true cost
  • True cost MSC MPC to producer external
    costs
  • Since MPC lt MSC, the firm produces too much and
    charges too little and so consumers buy too much
    (inefficient allocation).
  • Therefore, smaller outputs than those that max
    profits will be better for society.
  • Because wherever there are negative externalities
    MUltMSC therefore, society benefits if the output
    produced was smaller because it would lose the MU
    but save the greater MSC.

17
Pollution as market failure
  • Pollution is a negative externality.
  • The failure occurs because a firm or a consumer
    is able to use up some clean air or water without
    paying for the privilege.
  • No one has property rights to air, water and so
    these resources are free.
  • Because it is costless, firm or consumer uses
    clean air or water wastefully.
  • Discussion Efficiency of pollution solutions?
  • Direct regulation vs. eco-taxes
  • Coase Theorem and Critiques of Coase
  • Coase Theorem is useful for analyzing why govt
    interventions sometimes result in the more
    expensive (i.e., less efficient) solution

18
Utility Theory and Efficiency
  • Basic theory on consumer demand
  • Consumers are rational (self-interested utility
    maximizers)
  • They spend their in such a way as to minimize
    paid in order to maximize their satisfaction
    (optimal purchasingMUP)
  • market efficiency claims start with the
    assumption that consumers are maximizing utility.
    If they are not, the result is an inefficient
    allocation of society resources.
  • Discussion
  • Rationality assumptions
  • Imperfect information on goods/services, quality,
    prices, impacts of their consumption choices
  • Imperfect information causes buyers to make
    poor/costly decisions (PgtMU).
  • Goods (utility) vs bads (disutility)
  • Hummer drivers are they being rational?

19
Profit Maximization and Efficiency
  • Economic theory on profit maximization
  • firms should expand its output as long as the
    added output contributes more to total revenue
    than it does to total cost.
  • additions to TR and TC per unit of output are MR
    (marginal revenue) and MC (marginal cost),
    respectively.
  • output should optimally be set where MRMC
    (occurs where TR-TCprofit is at a maximum).
  • Questions/Discussion
  • Why do we assume that firms maximize profits when
    it is easy to find companies that pursue other
    goals such as protecting the environment?
  • Does this mean that these firms are producing at
    MCgtMR?
  • Using economic analysis, discuss, for example,
    Sillys Portland restaurant)100 percent recycling
    commitment and how it might impact their
    production function and their ability to maximize
    profits.
  • Other examples of socially responsible business
    practices?
  • Stonyfield farm Yogurt
  • United for a Fair Economy

20
Efficient Allocation of Resources andthe
optimal level of pollution
  • Environmental damage cannot be reduced to zero
  • Law of conservation of matter and energy
  • Trade-Offs must be made
  • Development versus the environment
  • Optimal level of pollution control
  • In theory, when marginal costs of abatement
    marginal benefits of reduced pollution
  • Requires perfect knowledge of physical world and
    perfect wisdom in knowing how to value things,
    both present and future.
  • Discussion
  • Wealth versus cleaner environment
  • Wealth buys material comfort, safety, food,
    education, health care, etc.
  • Jobs versus the environment
  • Challenges to measuring benefits to abatement
    (avoided costs of negative impacts)
  • Imperfect information about the negative impacts
    of pollution
  • The new book The World Without Us

21
Determinations of Efficiency and Cost Benefit
Analysis
  • Usefulness of CBA
  • Efficiency, cost effectiveness of policy
    solutions
  • Valuation of environmental services (benefits)
    and the costs of their depletion, degradation
  • Limitations and challenges to CBA
  • Prediction and estimation of impacts
  • Getting the prices right for costs and benefits
  • Determining the boundaries of the analysis (who
    and what has standing where do you stop counting
    costs and benefits)
  • Voorhees, Scott, A. et. al., (2000) An Ex-Post
    Cost-Benefit Analysis of Nitrogen Dioxide Air
    Pollution Control Program in Tokyo Journal of
    Air and Waste Management, Volume 50, Number 3,
    pages 391-410.
  • Kelman, Steven (1992) Cost-Benefit Analysis An
    Ethical Critique in The Moral Dimensions of
    Public Policy Choice Beyond the Market Paradigm.
    Pittsburgh, PA University of Pittsburgh Press.

22
Tradable Pollution PermitsAssignment
  • Readings
  • Levy, John M (1995) Chapter 12 Selling the Right
    to Pollute in Essential Microeconomics for
    Public Policy Analysis. Westport, Connecticut
    Praeger.
  • Tietenberg, Tom The Tradable-Permits Approach to
    Protecting the Commons Lessons for Climate
    Change by (2003) Oxford Review of Economic
    Policy, Vol 19, No 3.
  • Controlling Global Climate The Debate over
    Pollution Trading Report (Winter 1999) from the
    Institute for Philosophy and Public Policy,
    Maryland School of Public Affairs, University of
    Maryland. www.publicpolicy.umd.edu/IPPP/winter99/c
    ontrolling_global_climate.htm
  • The Mercury Scandal Paul Krugman, New York
    Times, April 6, 2004
  • Questions
  • Using economic efficiency analysis, discuss and
    compare the following approaches to pollution
    reduction direct regulation, pollution taxes,
    subsidies, and tradable pollution permits.
  • Critics of emissions trading argue that cap and
    trade programs are a license to pollute. Using
    economic theory and principles, evaluate this
    argument.
  • While tradable permit programs generally score
    well in terms of efficiency, they do less well
    when it comes to equity concerns. What are the
    distributional (spatial and temporal) issues with
    tradable permits programs versus taxes on
    pollution and direct limits on emissions?
  • What are some of the ways to deal with the
    creation of hot spots?
  • Under what conditions do tradable permit
    approaches work best (at reducing pollution and
    at lower cost than other policy approaches)?
    Under what conditions might tradable permits not
    be the best policy?

23
Limits to GrowthDiscussion Questions
  • Are consumption-based economies sustainable?
  • Is the problem over-population or
    over-consumption?
  • What about Chinas population control efforts?
  • Is green consumption sustainable?
  • How do markets deal with non-renewable resources?
  • How does economics explain over-fishing and
    empty-sea predictions?
  • What are the implications of declining oil
    supplies? Are we now starting to run out of oil?
    Is the strategic oil reserve efficient?

24
Are consumption-based economies sustainable?
  • .our enormously productive economydemands that
    we make consumption a way of life.. (1950,
    market analyst Victor Lebow)
  • Discuss
  • planned (built-in) obsolescence and short-lived
    products
  • What would happen if we all reduced our
    consumption?
  • Recession fears, jobs vs environment
  • Will green consumption be sustainable?
  • Use economics to evaluate
  • Live simply so that others may simply live
  • Consume less, share more
  • Bonos Buy (RED) campaign

25
Is the problem over-population or
over-consumption?
  • Currently there are 1.7 billion members of the
    consumer class and our environment is suffering.
  • What happens if even 50 of the projected 9
    billion global residents enter the consumer
    class?
  • Reading assignment State of the World 2004 The
    Consumer Society. The World Watch Institute.

26
Top 10 Natl Consumer Class Populations (2002)
27
Foot Print Assignment
  • Using the carbon calculator and the ecological
    footprint, calculate the impact of your
    consumption choices on the environment.
  • http//www.myfootprint.org/
  • http//www.nature.org/initiatives/climatechange/ca
    lculator/
  • http//sustainability.publicradio.org/consumercons
    equences/
  • How do you rank compared to the average American?
    The average global citizen?
  • Discuss your consumption patterns. How do you
    make the biggest impact on the environment?
  • What kinds of things do you currently do to
    reduce your footprint?
  • Discuss the methodology and data used to
    calculate foot prints. Do they seem reliable
    and accurate? Are there items that are not
    included, data that is not collected, that you
    think should be, that might make footprint
    calculations more accurate (be specific, give
    examples)?

28
What about Chinas Population Control Efforts?
  • The costs of over-population were (and continue
    to be) huge
  • Chinas policies (begun in 1970s) have
    successfully reduced pop growth rates (in some
    areas more than others)
  • Discussion
  • Efficiency vs liberty vs equity
  • Social insurance programs
  • Sex imbalances

29
Reading Assignments(in addition to standard econ
text)
  • Garrett Hardins The Tragedy of the Commons
  • 4 additional essays responding to Hardins
    original essay, including
  • Letters Freedom to Breed
  • The Tragedy of the Commons Revisited
  • Extensions of the Tragedy of the Commons, and
  • Revisiting the Commons Local Lessons, Global
    Challenges
  • Crossette, Barbara (Winter 2002/2003) Behind the
    Great Wall Chinas Population Policies,
    Conscience, Volume 23, Number 4.
  • Attane, Isabelle (2002) Chinas Family Planning
    Policy An Overview of its Past and Future,
    Studies in Family Planning, Volume 33, Number 1.

30
Economic Theory of Natural (Nonrenewable)
Resources
  • Scarcity and prices
  • A reliable indicator of the availability of
    depletable resources is the price of the
    resource.
  • Theory predicts ever increasing prices of
    non-renewable resources
  • Exhaustion of most accessible and cheapest
    sources
  • Declining overall supply (inward shift of S
    curve)
  • Increasing rates of consumption (outward shifting
    D curves)
  • The virtues of rising prices
  • Discourage consumption and waste.
  • Provide an inducement for conservation.
  • Stimulate more efficient use by industry, or the
    use of substitute resources.
  • Induce technological innovations that use scare
    resource more efficiently.
  • Encourage innovation, the discovery of alternate
    resources, and entrepreneurial efforts to get
    alternative resources to market.

31
How do markets deal with non-renewable resources?
  • Markets and Market Failure
  • Impure Public good
  • natural resources clean air, clean water, etc.
  • rival (depletable) but non-excludable (cant
    prevent free riding)
  • Positive externality
  • Natural resources can also be analyzed in terms
    of positive externalities
  • Environmental services
  • Discuss
  • tragedy of the commons
  • over consumption, depletion (over-fishing, empty
    sea predictions)
  • Property rights
  • Policy solutions to prevent over-consumption

32
Scarcity and Non-Renewable Resources
  • Discussion
  • Why arent prices for nonrenewable resources
    always increasing (so far anyway)?
  • unexpected discoveries of reserves
  • new inventions that increase fuel efficiency
  • new methods of mining and refining
  • govt price controls
  • Are we starting to run out of oil?
  • What are the implications of declining oil
    supplies?
  • Is the strategic oil reserve efficient?
  • What are the virtues of rising oil prices?
  • Evaluate different policies to get alternative
    fuels to market in terms of efficiency and
    equity.

33
Applying Economic Theory to Over-consumption and
the misallocation of resources between now and
future
  • Question Are we over-consuming? (destruction of
    irreplaceable resources, negative savings rates,
    too little investment in green alternatives and
    technology, ? conservation, etc.)
  • Because prices (interest rates) are wrong
  • If investment loans are too expensive ?
    investment in technology for future
  • If credit is too cheap (equity lines, credit
    cards) ? over-consume now
  • Myopia and immediate need for gratification
  • Self-interested individuals utility functions
    dont include the utility of future people
  • People dont plan ahead (negative savings rates)
  • Consumption therapy and materialism
  • Investment has high individual risks
  • Imperfect information about future
  • Risk discourages investment
  • If climate change predictions are right, why
    bother?
  • Rational self-interested maximization and
    free-riding
  • What difference does it make if I conserve if all
    the other millions of people dont? What
    difference does my little bit of pollution make
    to the aggregate total?

34
Growth versus DevelopmentDiscussion Questions
  • Does growth always make us better off?
  • Why arent citizens of richer countries always
    happier than those of poorer countries?
  • What are the limitations to consumption-based
    measures of well-being?
  • What are alternatives to consumption-based
    measures of well-being?

35
Cost and Benefits of Growth Case of China
  • The benefits of growth
  • less poverty (at least in the aggregate)
  • Improved material well-being (at least for some)
  • new goods/services, technology, innovations
  • The costs of growth
  • severe air and water pollution
  • rising disease and health care costs
  • social unrest linked to unequal distribution of
    costs and benefits of rapid growth
  • increasing costs of doing business
  • Discuss benefits and costs of economic
    development in the U.S. context, in Maine, etc.

36
Growth (quantitative) versus Development
(qualitative improvements in quality of life)
  • Basic theory on well-being
  • Consumers are rational utility (well-being)
    maximizers
  • Per capita income is indicative of well-being
  • More is (generally) better
  • Challenges from within Economics
  • The declining marginal utility of wealth
  • The more you have, the less it adds to your
    overall well-being
  • Preference formation and imperfect information
  • What if consumers arent really maximizing their
    utility?
  • Wealth vs Quality of life
  • Alternatives to consumption-based measurements of
    utility (Amartya Sen and Martha Nussabaum)
  • Economics of happiness (mixes psychology and
    economics)

37
Growth (quantitative) versus Development
(qualitative improvements in quality of life)
  • David Cameron, the latest leader of Britain's
    once rather materialistic Conservative Party, has
    espoused the notion of general well-being (GWB)
    as an alternative to the more traditional GDP
    (The Economist, Dec. 19, 2006)
  • Net Domestic Product (NDP)
  • Adjusted for depreciation of natural capital
  • Green GDP
  • Includes costs of environmental damage and human
    health
  • Human Development Index (HDI)
  • Includes qualitative and non-consumption-based
    measures of well-being
  • Discuss
  • Revealed Preference Theory
  • Assumes that actual purchases are accurate
    reflections of the best option and thus of
    maximizing behavior (its a solution to the
    inherent difficulty in directly measuring
    utility).
  • Measurement challenges (well-being, estimating
    damage, monetization of impacts)
  • Making comparisons with qualitative measures
  • The politics when numbers are disputed (Chinas
    green GDP, climate change debate)

38
Why arent citizens of richer countries always
happier than those of poorer countries?
  • affluenza and capitalism's wasteful materialism
  • even Adam Smith had a problem with it. How many
    people ruin themselves by laying out money on
    trinkets of frivolous utility? he complained.
    (The Economist, Dec. 19, 2006)
  • declining returns to wealth
  • Economic theory predicts that greater wealth
    leads to greater leisure.
  • over-consumption ? over-work
  • Institutional constraints (labor laws,
    organization of work, etc.)

39
Equity and Distribution Discussion Questions
  • Are markets fair?
  • Is there a zero sum trade-off between efficiency
    and equality?
  • If more equality is our goal, what can we do?
  • Is there an efficiency argument for green
    technology transfers to developing countries?
  • Evaluate Bonos Buy (RED) campaign.
  • Discuss the distributional impacts of climate
    change.

40
Equity and Distribution
  • Distribution of what
  • Material well-being
  • Costs and benefits of development
  • Costs and benefits of the solutions to
    environmental damage
  • Distribution among population segments
  • rich vs poor
  • developed vs less-developed countries
  • now vs future
  • Discuss
  • the differential effects of climate change
  • differential capacities to adapt
  • Chinas uneven growth and growing inequality
  • inequality in U.S. (Katrina)

41
Are markets fair?
  • The price mechanism rations goods according to
  • preferences (willingness to pay the market
    price)
  • relative incomes (ability to pay the market
    price)
  • Therefore, markets favor the rich.
  • Equity fairness
  • The market favors those who have wealth (wealth
    begets wealth) and this is unfair
  • The market punishes sloth and bad decisions and
    this is fair (merit)
  • The market favors the lucky (talented, born into
    rich family, a developed country, at right
    place/right time, etc.) and this is unfair
  • Discuss
  • equality vs equity
  • merit vs luck
  • merit vs privilege, oppression, discrimination

42
Economics and the Trade-Off between efficiency
and equity
  • Question Is the trade-off between efficiency and
    equality a zero sum game?
  • Discuss
  • Inequality is efficient it motivates work,
    enterprise, and investment
  • The total amount of income in society is not
    independent of how we try to distribute it.
  • Policy measures can be enacted to increase
    equality, but usually at a price in terms of
    total output or efficiency.
  • In terms of efficiency, there are better and
    worse ways to pursue equality.

43
Efficiency vs Equity Trade-offChallenges from
Within Economics
  • The elimination of at least more severe
    inequalities will actually raise not lower
    aggregate utility.
  • If the following 3 assumptions hold
  • declining marginal utility of wealth
  • interpersonal comparisons of utility are
    meaningful
  • person A will get more utility out of having a
    new pair of shoes than person B will get out of
    having a bowl of ice cream
  • people get roughly the same value out of a given
    level of material well-being
  • person A would enjoy living the good life about
    as much as B would and that A and B's respective
    experiences of the bad life would be similarly
    comparable.
  • Then transfers of wealth (sharing of economic
    pie) will not be inefficient (i.e., result in a
    smaller economic pie).

44
Equality vs Efficiency
  • Question If more equality is our goal, what can
    we do?
  • Use tax system to redistribute wealth and close
    income gap and let market distribute goods
    according to preference
  • Discuss price controls and OPEC oil embargo.
  • Why was using price controls less efficient than
    taxes?
  • Did the controls help protect the poor from
    rising gas prices?
  • Discuss costs to excessive inequality
  • social unrest, public health, under-used (human)
    resources

45
Is there an efficiency argument for green
technology transfers to developing countries?
  • Negative externalities (air pollution from China
    ? LA)
  • Declining marginal returns (if LDC is really
    dirty and it uses green technology it will get
    bigger reduction in pollution for every spent)
  • Declining marginal utility of wealth
  • Remember, economists measure efficiency in
    overall, aggregate terms
  • If the pain wealthy nations feel (in terms of
    lowered consumption) is less than the benefits to
    poor countries, then an efficiency argument can
    be made for the transfer of technology to poor
    countries.
  • Question What about assisting low-income
    households in U.S. or Maine become more green?

46
Efficiency and Equity
  • The SOTW report said (on page 97) that "rough
    calculations suggest that in order to accommodate
    the twin imperatives of environmental protection
    and social equity, the rich nations may need to
    cut their use of materials by as much as 90
    percent over the next few decades."
  • What do you think? Is this feasible?
  • What would it be like for you to cut your
    consumption by 25, 50?
  • Should developing countries also be required to
    rein in their consumption as part of global
    efforts to reduce pollution and reduce the
    effects of climate change?
  • Use economic analysis to evaluate Bonos Buy
    (RED) campaign in terms of efficiency and equity.
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