Engaging Stakeholders Using Web 2'0

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Engaging Stakeholders Using Web 2.0
March 22, 2009 San Francisco, CA
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Agenda

• What is Web 2.0?
• Web 2.0 Tactics
• Digital Storytelling Web 2.0 Examples
• Resources
• Discussion

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Web 2.0/Social Media

• Using the Internet to instantly
  collaborate,share information and have a
  conversation about ideas we care about
• Katya Andresen

http//flickr.com/photos/diamondmountain
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Web 2.0 Conversation

• To have a conversation
• you must not only talk
• but LISTEN
• Tracking
• Website metrics
• Email metrics
• Online conversations, comments on your
  blogs/pages, etc.

http//flickr.com/photos/diamondmountain
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The Conversation Prism
Brian Solis
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Web 2.0 3-Step approach
People Focus on where people are Objectives
Decide what you want to accomplish (hint
community first, fundraising second) Strategy,
Tactics, Technology Avoid random acts of
marketing. Dont be just another fool with a
tool
From Groundswell by Charlene Li Josh Bernoff
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Tactical Approaches
More Time Resources
Community Building Social Networking
GenerateBuzz
ShareStory
Participate
Listen
Source WeAreMedia.org
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Approaches - Tools
Community Building Social Networking
GenerateBuzz
ShareStory
Participate
Listen
Less Time
More time
Source WeAreMedia.org
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Listening
Photo National Photo Co.
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Low Risk Experiments
Photowww.flickr.com/photos/steven_wong/
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Reflection

• How is this differentfrom our tactics?
• Which of these elements could we try?
• What ideas does this generate for me?

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Community, Content and Social Networking Tools

• Interactive - Blogs, Wikis
• Audio - Podcasts, Stream-able
• Pictures Video - Flickr, You Tube
• Maps - Frappr, Google Maps
• Social Networking - MySpace, Facebook, Ning
• Buzz Generation - Digg, StumbleUpon, FriendFeed,
  Twitter
• Latest Tools - Widgets, Utterli, Mobile Tech

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Interactive Content - Blogs
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Interactive Content - Blogs
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Interactive Content - Wikis
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Interactive Content - Wikis
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Wikispaces
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Digital Storytelling - Podcasts
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Digital Storytelling - Podcasts
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Digital Storytelling - Videos
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Interactive Content - You Tube
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Shared Video - You Tube Channels
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Shared Video - You Tube Website
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Photos - Flickr
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Photos - Flickr
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Maps - Frappr
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Maps - Google Maps
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Maps - Google Earth - Download
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Maps - Google Earth
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Maps - Google Earth
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Social Networking -
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Social Networking -
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Social Networking -
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Social Networking - Ning
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Social Networking - Ning
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Buzz Generation
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Twitter
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New Social Media Tools

• Fundraising Badges/Widgets
• Utterli (was Utterz)
• Mobile Tech

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Widgets/Badges
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Utterz/Utterli
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Mobile Tech
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Digital Media Review

• Digital Storytelling - Audio, Photo, Video
• Interactive Content - Surveys, Quizzes Community
  Tools Groups, Blogs, Wikis
• Web 2.0 - Maps, Photos, New Tools
• Focus on Audience, Message(s)

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Digital Storytelling Resources

• Center for Digital Storytelling
• TechSoupDigital Storytelling A Tutorial in 10
  Easy StepsDigital Storytelling CookbookEight
  Tips for Telling Your Story Digitally
• StudentsStreetside Stories Digital Story
  WorkshopGlobal Information Internship Program
  (UCSC)
• http//storiesforchange.net/
• Gathering of Digital Storytellers
  http//communitydigitalstorytellers.blogspot.com

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Other Resources

• Nonprofits and Social Media http//www.wearemedia
  .org
• Nonprofits Wikishttp//nonprofit-wikis.wikispa
  ces.com
• Nonproft Blog Exchangehttp//nonprofitblogexchan
  ge.blogspot.com
• Podcastinghttp//www.501c3cast.com
• Community Media Workshophttp//www.newstips.org/
  index.php

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The Guru - Beth Kanter
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Reflection

• Which of these tools would support our
  strategies?
• How can we listen and participate better?
• What ideas does this generate for me?

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Question Discussion

• Ideas for Experiments
• Your Experiences
• Organizational Capacity
• Appropriate Solutions
• Planning Evaluating

www.davidarmano.com
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Thank You!
www.johnkenyon.org