Developing Spaces, Developing Sport A Practitioner's View

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Quest Research and Community Engagement

• Louise Tideswell
• Director
• Plan4Sport

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Who are We?

• Plan4Sport is a team of dedicated sports
  consultants with a wide range of expertise
  ranging from research projects to securing
  external funding for sports facilities
• Our clients include National Governing Bodies,
  Local Authorities, Clubs, Schools, Primary Care
  Trusts, and the voluntary sector

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Strategic Planning
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Session 2 Strategic Tools

• Discussion
• What are the benefits of using strategic tools to
  develop your County Plans?
• What are the key themes from the planning tools
  that influence your strategic decisions?

Strategic Planning
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Research and Community Engagement (S1)

• Undertaking non-users research and effective
  community engagement
• Over-lapping data from a number of secondary
  sources
• Qualitative research and presentation of the
  findings

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Undertaking non-user research and effective
community engagement

• What does this mean?
• Requires a clear understanding of who the
  non-users are and where to reach them?
• Requires direct contact
• Covers a sufficient sample size
• Allows sufficient time for responses
• Some tools to use
• Questionnaires to target groups, verbal surveys
  of potential customers in public areas, at
  community events, attending non-user meetings,
  influencing corporate/ household surveys

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Undertaking non-user research and effective
community engagement

• Examples of best practice
• London Borough of Lambeth have used Twitter to
  gain players for the London Youth Games
• St Albans development of focus groups with
  people engaged, about to engage or non-users. The
  team have also used free health checks to
  undertake consultation with non-users
• Facebook
• Customer survey pop-ups on the Local Authority
  site
• Newspaper articles

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Overlapping data from secondary sources

• What does this mean?
• It is important to have an understanding of the
  existing information that is already available
  for you to use. Overlapping data is ideal as it
  enables you to gain a clear understanding of the
  issues in key pockets of the communities that
  you serve
• Tools to use
• Census data, research and strategies carried out
  by other Departments, YST, PCTs, National
  Governing Bodies of Sport, Colleges/
  Universities, the Police (Safer Neighbourhood
  teams), local area agreements

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Overlapping data from secondary sources

• Examples of best practice
• Wigan Leisure and Culture Trust making
  effective use of partner data on youth nuisance
  statistics to plan where to prioritise outreach
  work and to monitor if projects are making an
  impact
• Kent Football Association Local Area data
  mapping tool
• Bury Sports Development Team using GIS mapping to
  overlay data sets

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From Data to Information
ACTIVE PEOPLE SURVEY
LOCAL MAPPING
CENSUS 2001 or mid term DATA
PARTICIPATION DATA
CAS DATA
COLLATION OF INFORMATION
FACILITIES DATA
LOCAL KNOWLEDGE
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Qualitative research and presentation of the
findings

• What does this mean?
• Quest Assessors have found that a large majority
  of data presented is quantity based. Qualitative
  data allows for a review of the softer outcomes
• Some tools to use
• On-line questionnaires
• Video diaries
• DVDs
• Photos
• Artwork from the event
• Individual case studies with quotes

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Qualitative research and presentation of the
findings

• Belfast Sports Development Team collated
  qualitative feedback from participants on their
  Teenage Kicks Programme. The personal
  testimonials were collated into a brochure
  highlighting how the participants self confidence
  and perception of their body image had improved
• Group de-brief meetings with Coaches to identify
  key issues and qualitative feedback, hosted by
  the Isle of Man Sports Development Team after all
  holiday sessions
• The Milton Keynes Sports Development Team
  produced a Gymnastics case study which
  highlighted the success of a local initiative,
  which was then recognised nationally by the NGB.

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• louise.tideswell_at_plan4sport.co.uk
• Office 01543 253150