Leveraging Resources for Success

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Leveraging Resources for Success
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Who we are

• A statewide Economic and Workforce Development
  grant
• Comprised of 12 centers located throughout
  California
• Centers are housed within the community college
  system and support and often drive state and
  regional workforce training needs

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Who we are

• 12 Community
• College Workplace
• Learning Resource
• Centers (WpLRC)

• Los Rios Community College District. Sacramento,
  CA
• Chabot-Las Positas Community College District,
  Pleasanton, CA
• Mission College, Santa Clara, CA
• Merced College, Merced, CA
• Kern Community College District, Bakersfield, CA
• Oxnard College, Oxnard, CA
• El Camino Community College District, Hawthorne,
  CA
• Long Beach City College, Long Beach CA
• Rancho Santiago Community College, Santa Ana, CA
• North Orange Community College District,
  Anaheim, CA
• College of the Desert, Palm Desert, CA
• Cuyamaca Community College, El Cajon, CA

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Who we are

• College of the Desert WpLRC
• Integrated within the Center for Training and
  Development
• Institute for Sales Service Excellence
• Isabel Hildebrandt, Director
• Voice 760.862.1365
• Fax [phone]
• Email ihildebrandt_at_collegeofthedesert.edu

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What we do

• Provide public and private businesses with
  customized training services
• Skills Assessment
• Workplace Basics
• English as a Second Language (ESL)
• Contextualization of Basic Skills
• Customer Service Training
• Communication

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What we do

• Provide community college faculty with training
  support services including
• Contextualization of Basic Skills
• Technical Assistance
• ESL/VESL program development and integration
• Learning Objects Database
• Curriculum Resources
• Faculty training events and workshops
• Conference attendance funding

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Delivery Challenges

• Time
• Money
• WpLRC awareness
• Brand Identity
• Demand for faculty training services
• Limited resources

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Solution

• The Hub project was launched to
• Combine marketing efforts
• Support faculty training and development
• Develop new programs and support business
  development
• Leverage curriculum resources
• Create a reusable learning object library
• Includes two managing centers
• North Orange CCD
• Merced WpLRC / Mission WpLRC

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Key Deliverables

• North Orange CCD
• Initiative wide marketing
• Develop faculty training opportunities
• Community outreach
• Business development
• Create strategic partnerships

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Key Deliverables

• Merced College in Partnership with
• Mission College
• Develop and house a reusable learning objects
  library
• Workplace Enhanced Learning Library (WELL)
• Includes
• Customizable to learning object level
• Online, face-to-face, or blended delivery

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Strategies

• Common Branding Elements
• Umbrella Web site
• Marketing Programming
• Strategic Partners
• Faculty Training
• Curriculum Sharing
• Workplace Enhanced Learning Library
• Pilot Program
• Contributor Partnerships

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Branding Elements
Tagline Were training Californias
Workforce Value Proposition Affordable.
Flexible. Customized.
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Web site wplrc.org
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Marketing

• Statewide and Regional Marketing
• Ad Planner
• Online Advertising
• Email
• Off line Advertising
• Community Outreach
• Grass Roots / Viral Marketing

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Marketing

• Marketing Exchange Program
• Provide partners with resource for promoting
  events, news and courses
• Featured Partner
• Email Campaigns
• Joint promotions and sponsorship opportunities

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Strategic Partners

• Curriculum providers (Turn-key,
  train-the-trainer, licensed, other initiatives)
• EWD and other initiatives
• Government agencies
• Foundations and Non-profits
• Partner colleges
• Businesses (Customized Corporate Programs)

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Faculty in Service Training

• Time to Learn
• Sponsoring 20 faculty members to attend a Basic
  Skills Conference this spring
• CCCAOE
• CCCEWD
• CATESOL
• Other

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Curriculum Sharing

• Wide range of curriculum available
• Workplace Basic Skills
• Business Writing
• Leadership with Communication
• Basic Industrial Maintenance
• VESL Housekeeping, Landscaping, Wait Service
  and Healthcare
• Microsoft Office Applications

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Workplace Enhanced Learning Library (WELL)

• Establish a Central Repository
• Store Core Learning Content
• Store Contextualized Learning Content
• Provide Tools to create custom, derivative
  versions of content
• Eliminate Redundancy of Content Creation
• Network Developers Across the System
• Empower End Users to Create Unique Contextualized
  Lessons
• Facilitate Demand Driven Training

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Learning Object Concept
Any entity, digital or non-digital, that may be
used for learning education and training.
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Development Process
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Pilot Programs

• Launching ESL Pilot Program
• Dec 08 March 09
• Satellite Design Team Development
• System Demonstrations
• Enlist core teams throughout the state
• Design Team Training

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Developer Portal
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Faculty Portal
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WELL Benefits

• Pedagogically sound core learning objects
• Easily identifiable
• User friendly
• Fully customizable
• Output to Word, PPT, Flash, HTML
• SCORM compliant (compatible with LMS)

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Hub Benefits

• Enhances WpLRC marketing efforts
• Increases efficiencies in program and curriculum
  development
• Allows directors to focus on other business
  objectives and community outreach
• Provides curriculum resources to WpLRCs and other
  community colleges
• Supports faculty growth and enrichment

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Contacts

• Isabel Hildebrandt, COD WpLRC Director
• ihildebrandt_at_collegeofthedesert.edu
• Bruce Whistler
• bruce_whistler_at_wvm.edu
• Barbara Fanning
• barbara_at_mindswingconsulting.com

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• Thank You