Food Network

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Food Network
Food Network was looking for a buzz worthy
concept to generate publicity for its annual
Guinness Record Breakers week of programming on
Food Network Challenge. The idea had to be
able to attract heavy publicity and set or break
a Guinness World Record.
the challenge
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Food Network
the solution
Partnering with world renowned pastry chef Alane
Roby and FAO Schwarz, Hadley Media came up with
the concept to set a new Guinness World Record by
creating the tallest chocolate structure
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Food Network

the agencies
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Food Network

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A new Guinness World Record was set for the
tallest chocolate structure, measuring 22 ft. 8
inches
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Food Network
Live coverage with FOX 5 Good Day New York Live
remote with Q104 New York Post New York Daily
News Associated Press TV WABC Channel 7 Ad Age
Columbia Journalism School NYU Journalism
School
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International publicity in 18 countries. The
international coverage can be attributed to
partnering with Associated Press TV and the
breaking of a Guinness World Record.
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Dan Klores Communications FAO Schwartz public
relations firm. Food Network Publicity Food
Network publicity team made this event a major
priority. Food Network Marketing Team The
marketing team is the division we work with
directly to conceptualize and execute the
program. Hyatt Publicity Chef Alane Roby is the
executive chef for Hyatt Worldwide. When Chef
Roby was attempting to set the record, Hyatt saw
an opportunity to generate publicity for one of
their highest ranking executive chefs. FAO
Schwartz Marketing FAO Schwartz hosted the event
at their flagship New York location. Guinness
World Records Publicity Guinness has an
extremely strong publicity team that was able to
secure media coverage in over 15 countries.
the agencies
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FX Niptuck Los Angeles
The promote the fifth season of FX hit show, nip
/ tuck, Hadley Media worked with the marketing
team to develop an alternative marketing program
that brought the show to life. Most
importantly, the concept had to generate media
attention to extend the reach of the initiative.

the challenge
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FX Niptuck Los Angeles
Office installation Hologram Red carpet
event
the solution
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FX Niptuck Los Angeles
Storefront, hologram and interactive elements
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FX Niptuck Los Angeles
Storefront, hologram and interactive elements
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
Storefront, hologram and interactive elements
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FX Niptuck Los Angeles
Storefront, hologram and interactive elements
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FX Niptuck Los Angeles
Storefront, hologram and interactive elements
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
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FX Niptuck Los Angeles
Access Hollywood E! Entertainment FXNetworks.co
m YoungHollywood.com Hollywood.com World Ent.
News Network Popbytes.com US Weekly SocialiteLi
fe.com TV Guide Network American Foto
Features Associated Press RamblingsOfATVWhore.com

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FX Niptuck Los Angeles
The Season Five premiere of NIP/TUCK, running
10-1110 PM, delivered the largest young adult
audience of any original episode of scripted
television on basic cable in 2007, notching
3,488,000 adults 18-49, as well as a 3.23 HH
rating and 4,344,000 total viewers.   This was
also the largest A 18-49 audience of any FX
original in nearly 14 months--since NIP/TUCKs
Season 4 premiere episode last September.
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FX Niptuck Los Angeles

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FX Niptuck Los Angeles

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FX Niptuck Los Angeles

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FX Niptuck Los Angeles

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FX Niptuck Los Angeles
Big In Japan Set-up phone to web element to
leave doctors a message. ViZoo Experts in
creating holograms. Assisted in filming the
scene and converting into a hologram. Warner
Bros Publicity nip / tuck is actually produced
by Warner Bros. WB was part of the publicity
push and sent out crews to the site during
construction. FX marketing The main division
that Hadley Media worked with on the project. FX
Publicity Handled all media outreach and
invitations to the red carpet event. Hollywood
and Highland Marketing/Publicity Managed
outreach to generate additional mall/property
management-trade publicity.
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Howard TV
In Demand was in need of a shocking concept to
roll out the premiere of Howard TV and drive
traffic to HowardStern.com to view the free,
unedited online trailer.
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Howard TV
Hadley Media came up with the idea of creating a
Mobile Peep Show and bring smut back to 42nd
Street. When consumers entered the peep show
booths they were able to catch a sneak peep of
uncensored Howard TV programming. Mobile Peep
Show toured from New York to Philadelphia, Boston
and Albany.
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Multiple articles in the NY Post (5th largest
newspaper in country/daily circulation of
700,000) Citywide uproar Targeted by
NYPD Attack from Opie and Andy Over 500,000
consumers viewed the online trailer, resulting in
the crash of the website (more bad publicity).
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Media Storm In Demands media buying agency
assisted in brainstorming and supporting the
program with citywide outdoor media. In Demand
Marketing Team The marketing team was the
division we worked with to execute the
program. In Demand Publicity Two public
relations managers were assigned to the project
to work with Hadley Media and manahe the PR
Agencies outreach. Madame Tussads Madame
Tussands was the location selected to host return
of smut to 42nd Street. Howard Stern Publicity
Machine There are no people on the fence with
Howard Stern. Most people either love him or
hate him. But in New York, whether you love him
or hate him, he is a media monster. For this
reason, I came to definitely appreciate Howards
buzz appeal. The mobile peep show was featured
on the Howard show the morning of kick off and
from there on out the chase around New York City
was started.
the agencies