MIT Technology Review Article

1
MIT Technology Review Article

• 10 Emerging Technologies
• Wireless Sensor Networks
• Injectable Tissue Engineering
• Nano Solar Cells
• Mechatronics
• Grid Computing
• Molecular Imaging
• Nanoimprint Lithography
• Software Assurance
• Glycomics
• Quantum Cryptography

2
Things you could have done with any of these
technologies.

• Discuss the industry (Porter 5 forces) and its
  core profitability
• Discuss the product development policy issues
• Discuss the appropriate product development
  processes to commercialize the technology
  (flexible, phase gate). Propose an
  organizational structure or program management
  model to use. 6 questions.
• Discuss the applicability of system focus model
  of Advanced development.
• Discuss the level of uncertainty, strategic
  posture, portfolio of actions to take (strategy
  under uncertainty)
• Analyze development risks for the technology
• Accessed information about the technology on the
  internet and discussed what you found.
• Proposed a market to pursue and the market risks
  associate with it.
• Make Recommendations for the principal researcher
  or their firm in the article.

3
Wireless Sensor NetworksBig Brother is Watching
you

• Technology Very high density, low power
  networks, with variable structure.
• Market Systems monitoring, environmental
  monitoring
• Strategic Issues Monitoring markets exist, how
  do these technologies add value? Need a lead
  killer application
• Development Issues Alternative futures
  uncertainty. The question of target market. Low
  power battery or energy sources, intermittent
  networks
• Product Development Strategy Since cost to
  develop a single application is low once the
  architecture is establish, a series of low risk
  moves should be achievable. Get the architecture
  to a stable place, and attempt to own the
  standard.
• Product Development Policy/Processes Flexible.
  Should be easy to create motes for different
  applications. Targetting is the issue.

4
Injectable Tissue EngineeringWe can rebuild him?

• Technology Reconstruction of new healthy tissue
  to replaced damaged tissue through injecting a
  growth triggering soup.
• Market Orthopedic surgury
• Strategic Issues Way early technology that could
  completely alter the way joints and bones are
  treated. Stem cell research issue. FDA process.
  How to make money on it?
• Development Issues Alternative futures
  uncertainty.
• Product Development Strategy Preserve the right
  to play. Keep aware of advances and be prepared
  to participate. How would an artificial joint
  maker choose to participate?
• Product Development Policy/Processes Systematic
  research. Identify the world beating application
  and become preferred treatment for that condition
  (artificial hips? Knee repair?) and drive
  research to that area.

5
Nano Solar CellsWow doesnt that ad give you
a charge?

• Technology Paint on Photovoltaic cells
• Market Alternative for low cost low power
  generation, mobile devices, wireless sensor nets?
• Strategic Issues Disruptive technology for
  several key markets. The challenge of
  combination shouldnt be taken on by the
  technology supplier, but by partnerships. What
  is the cost of this material in very high volume?
• Development Issues Range of futures uncertainty,
  too many applications. Need to prune the targets
  A LOT.
• Product Development Strategy Find an early
  adopter market to learn from. Establish criteria
  for application partnerships and license the
  technology
• Product Development Policy/Processes Fairly
  structured for early markets. Do careful work
  early in the funnel prior to project approval.
  Be ready to immediately abandon projects to focus
  on winners.

6
Mechatronicscut speed to one half impulse

• Technology Mechanical electronics. Fly by wire
  vehicles.
• Market Mission critical mechanical systems.
  Brakes, early on. Motors, etc.
• Strategic Issues Proving reliability, redundant
  systems, failure modes. Existing supply chain of
  traditional components. Few customers, high
  volume production required in commercial markets.
  Large capital issues
• Development Issues Clear alternative futures.
  Probably have a clear target market. Develop
  long range planning and sponsorship. Cost vs
  mechanical?
• Product Development Strategy Prototypes are
  available now, pick an important first
  application. (military?)
• Product Development Policy/Processes Stage gate.
  Quick to design, long time to approval by
  customers. Highly customer intimate model

7
Grid ComputingHoney.. The computer meter reader
is here

• Technology Super computer grids, toolkit
• Market Cool technology in search of a solution.
  What am I gonna do with access to a super
  computer?? Really unclear to me
• Strategic Issues Need to clarify the market.
  Business model, how to make money at it.
  Partnerships/alliances
• Development Issues Standardization of protocols,
  systems. I dont think if you build it they
  will come is enough but it appears to be where
  people are going.
• Product Development Strategy I would preserve
  options to play. This feels like Mainframes for
  the masses and I dont get it.
• Product Development Policy/Processes

8
Molecular Imaging

• Technology Monitoring biological systems in
  minute detail during change.
• Market Health care, Pharmaseudicals
• Strategic Issues Technology is pretty well
  along, need to get into the mainstream of
  awareness.
• Development Issues Pick a highly chance of
  success target market and work closely with it.
  Pretty clear future.
• Product Development Strategy Bowling pin is
  right on.Pick an early adopter market. Partner
  with whole product providers.
• Product Development Policy/Processes Stage gate,
  customer intimate. High capital costs for each
  application, use a high control process

9
Nanoimprint Lithography

• Technology New core small feature processes
• Market Semiconductors, optics, nanostructures,
  medicine, you name it.
• Strategic Issues Need the business model for non
  semiconductor applications.
• Development Issues
• Product Development Strategy Preserve option to
  play mode if you are a current process person,
  fund some research. Build the platform
  technology, pick one or two core markets for your
  own and license the rest.
• Product Development Policy/Processes Very high
  costs, high customer contact, pick low acceptance
  risk markets.. Stage gate is fine.

10
Software AssuranceWhat do you mean the computer
isnt down again

• Technology Provable correctness, Making software
  engineering less art and more engineering.
• Market Software development tools
• Strategic Issues Cultural issues, the people who
  needs this most are most threatened by it.
• Development Issues Owning and controlling the
  standard.
• Product Development Strategy clear alternatives,
  choose a target market to work closely with as
  the first step. No ready to cross the chasm.
• Product Development Policy/Processes Any.

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Glycomics to be frank, I didnt like this one.

• Technology Knowledge of sugars and their role in
  biology.
• Market Health care, drugs
• Strategic Issues Way early stuff. Need to move
  forward about 5 years for a clear strategy to
  emerge, I dont think they know enough.
• Development Issues Near total uncertainty if
  this will pay off in any application. The
  learning is the goal at this time.
• Product Development Strategy Learning strategies
• Product Development Policy/Processes One step at
  a time.

12
Quantum Cryptography

• Technology Transmission where any attempt to
  eavesdrop is detectable.
• Market Communications, Security
• Strategic Issues Massive infrastructure change
  required, Point to point communication model.
  Business model questions to go beyond the lab
• Development Issues Identify target markets,
  pretty clear alternatives.
• Product Development Strategy
• Product Development Policy/Processes

13
From last year
14
Flexible Transistors

• Technology Organic semiconductors, flexible,
  cheap. (Movie?)
• Market Electronic clothing tags, labels,
  newspapers, digital displays, electronic
  clothing.
• Strategic Issues This represents disruptive
  technology in several key markets with
  SUBSTANTIAL potential revenues. Alternative
  approaches might exist. Many potential target
  markets.. Suggest one or more.
• Development Issues Time to market versus
  material performance. Relatively easy entry
  process. Range of futures.
• Product Development Strategy If the cost of
  tooling up is low, consider working with
  established industry participants to enter
  several markets with high potential. If you
  successfully disrupt that market, poor it on.
  Crossing the Chasm issues.
• Product Development Policy/Processes FLEXIBLE!!
  System focus should not be used due to the cost
  of trials. Keep it small until its ready.

15
Data Mining

• Technology Burrow through data for insights.
  Knowledge discovery in databases. Pattern
  recognition algorithm.
• Market Expert systems applications, personalized
  customer support recommendations. Military
  intelligence.
• Strategic Issues Its a hidden how. It enables
  amazing things, but the technology itself is
  unimportant to the user. It generates
  knowledge, but who will pay??
• Development Issues Algorithms are not difficult
  to understand, and difficult to secure IP on.
  Ease of imitation, first mover advantage could be
  high. Pretty clear options exist.
• Product Development Strategy Pick an industry to
  start with that has lots of bucks and be first
  mover there. Get close to customers, and iterate
• Product Development Policy/Processes Flexible.
  Many turns.

16
Digital Rights Management

• Technology Internet ready encryption and cash
  register. Watermarking
• Market Distribution of intellectual or artistic
  content for profit.
• Strategic Issues Lack of clear consensus of
  value of consumption rather acquisition of
  content. PreChasm market still. No industry
  wide consensus. What is the value of the
  technology vs the value of the delivered
  content??
• Development Issues Minimizing impact to
  consumer. Transparent use of technology vs
  Verifiable control of purchase. Wide range of
  application. Pretty clear future options
• Product Development Strategy Place many bets in
  varying flavors. Video use, book distribution,
  for fee information access. Get close to the
  industry committees in this domain. Be viewed as
  an industry service provider.
• Product Development Policy/Processes Flexible,
  Phase Gate is silly here.

17
BiometricsComputer, Initiate self destruct

• Technology Bond.. Kirk.. Hand print, voice
  print, signature recognition and authentication
• Market Security, E-Commerce infrastructure, huge
  market
• Strategic Issues Complexity versus cost. PINS
  have substantial acceptance (yes, customer
  service.. I need a face reset.. Thanks)
• Development Issues Accuracy over large
  populations, customer acceptance.
• Product Development Strategy Identify a niche
  and hit it hard. System cost, database cost
  could be very high
• Product Development Policy/Processes If vertical
  market approach, get customer intimate early and
  often.

18
Natural Language Processing

• Technology That is not correct DAVE..
  Recognition and interpretation of natural speech.
• Market Hand free user environments. Military
  applications. Translation
• Strategic Issues What is the target market??
  Trade off of compute complexity with grammer size
  and size of user community. Range of uncertainty
  or True ambiguity in this market
• Development Issues
• Product Development Strategy
• Product Development Policy/Processes

19
Microphotonics

• Technology Photonic Crystals for switching and
  routing applications
• Market Telecommunications All Optical Network.
  Optical computing
• Strategic Issues Its disruptive, but at what
  point will traditional methods break down?
  Network underutilization is still hypothetical.
• Development Issues Its way out there yet.
• Product Development Strategy Big companies must
  preserve the option to play in this space until
  it either becomes viable or is declared
  unnecessary.
• Product Development Policy/Processes Too early
  for system focus development. Very clear markets
  and customers, phase gate processes will make
  sense when the time comes. Keep it in the labs
  for now???

20
Untangling Code this one was tough.

• Technology Adaptive Programming (Aspects)
• Market SW development simplification
• Strategic Issues It really isnt a standalone
  product, its a methodology to make more robust
  SW development processes.. How to make money???
• Development Issues Wide spread adoption of the
  methodology may take 10-15 years!!
• Product Development Strategy Stay close to
  industry language teams, get close to major SW
  product Developers.
• Product Development Policy/Processes Not really
  sure what to do here.. Keep it in academia for a
  while.. Hard one.

21
Robot DesignMeet George Jetson

• Technology Robot application beyond highly
  repetitive assembly through robots to build
  robots.
• Market Wide range of application from
  communications to medicine
• Strategic Issues High cost of production still
  exists, so applicability is limit to situations
  where that is acceptable. Many possible target
  markets. Pick one.
• Development Issues Great idea, how to make money
  on it.. Develop and sell custom robots. To whom
  for what purpose. Development of a production
  process that limits overhead per design.
• Product Development Strategy Collection of
  no-lose plays to get started. There should be
  many to choose from. Get close to customers.
• Product Development Policy/Processes Highly
  integrated teams required to build manufacturing
  infrastructure to match the flexibility of the
  design process. Lightweight model.

22
Microfluidics

• Technology Manipulation of fluids on a
  microscopic scale
• Market Drug development and research.
• Strategic Issues Promises to bring in new
  production methods and change business models in
  key industries. Truly a disruptive technology,
  which will require sizable investment to put in
  place. Very long term investment and commitment
  required. Range of future possibilities.
• Development Issues Unlike other medical spaces,
  processes are less regulated. Highly vertical
  market.
• Product Development Strategy Probably Series of
  NoRisk moves, on a smaller scale to gain
  acceptance by an industry and lever from there.
• Product Development Policy/Processes System
  focus makes tremendous sense here.