6th Barometer Ipsos Europ Assistance

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• 6th Barometer Ipsos Europ Assistance
• European holidaymaker's intentions
• and causes for concern
• Paris April 25, 2006

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• Intentions to go on holiday in the summer 2006

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Departure intentions in the summer 2006 (all)
Question Do you intend going on holiday this
summer, that is to say between June and September
included? To all (3.535 respondents)
Yes, and you intend going away more than once
Yes, and you intend taking your holidays in one
go
No
Dk
3
17
37
2005 61 said "yes", from which 19 more than
once
43
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• Length of summer holidays

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Total length of summer holidays (all)
Question In total, how long are you planning to
be away on holiday this summer ? To respondents
who intend going on holiday during the summer
2006 (60 of the sample)
Multiple answers
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• The ideal summer holidays

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The ideal summer holidays (all)
Question When you imagine what would be for you
the ideal summer holidays in 2006, what would you
most feel like doing? To all
Total Rest 61 (62 in 2005) Total Discovery
37 (35 in 2005)
Multiple answers
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• Destination of summer holidays

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Which destinations ? (all)
Question Where are you thinking of going for
your holidays this summer? To respondents who
intend going on holiday during the summer 2006
(60 of the sample)
Europe 81
North America 4
Asia Pacific 3
Your own country 47
Middle East 1
South America/ Caribbean 3
Africa 4
Don't know yet 1
Multiple answers
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• The types of vacation favoured

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The types of vacation favoured (all)
Question For your summer holidays, do you
intend spending them primarily To respondents
who intend going on holiday during the summer
2006 (60 of the sample)
Multiple answers
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• The type of holidays

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The type of holidays (all)
Question What kind of holiday programme do you
intend using for your 2006 summer holidays? To
respondents who intend going on holiday during
the summer 2006 (60 of the sample)
Multiple answers
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• The factors of choice

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The importance of the different factors (all)
Total  vital important 
Question For each of the following factors,
tell me whether it will play a vital role, an
important but not vital role, or a secondary role
in your choice of destination To respondents
who intend going on holiday during the summer
2006 (60 of the sample)
80
2005 78
81
2005 80
65
2005 62
73
2005 74
74
2005 75
70
2005 69
54
2005 54
53
2005 55
50
2005 52
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• The impact of the news
• on the holidays

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The Football World Cup (all)
Question Will the Football World Cup, that will
take place in June 2006 in Germany, have an
influence To respondents who intend going on
holiday during the summer 2006 (60 of the sample)
TOTAL YES 
14
10
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The epidemics (all)
Question For each of the following events,
could you tell me if it will have an essential
influence, a important but not essential
influence, or a secondary influence in the choice
of the place where you will spend your holidays ?
To respondents who intend going on holiday
during the summer 2006 (60 of the sample)
TOTAL ESSENTIAL IMPORTANT
41
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• The preparation of summer holidays

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The moment of the choice (all)
Question Which of the following two situations
do you feel closest to? To respondents who
intend going on holiday during the summer 2006
(60 of the sample)
2005
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• The methods of buying

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The methods of buying (all)
Question How do you intend booking (plane,
train, hotel, clubs)? To respondents who intend
going on holiday during the summer 2006 (60 of
the sample)
Multiple answers
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• Focus practices on the internet

Self-administered survey, conducted among 8 203
people aged 18 and more, from March 20th to April
2nd 2006, on Europ Assistance websites, and
websites specialised in tourism. Those results
are only representative of the persons who went
on those websites, not of the French population.
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Practices on the internet (all)
Question We are now going to talk more
precisely about your usages of the net for
holidays. Personally, do you happen to go on
the net to inquire about To French web users (8
203 respondents)
Total  Yes 
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Purchases on the internet (all)
Question And on the net, do you happen to buy
. To French web users (8 203 respondents)
Total  Yes 
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The priorities of web users (all)
Question And for each of the following factors,
would you say that it is essential, important but
not essential, or secondary, in your approach on
the net ?To web users inquiring or buying on the
internet (96 of the sample)
Total  Essential Important 
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• The budget

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The budget allocated to summer holidays (all)
Question What is the total budget you intend
allocating to your 2006 summer holidays (when you
add up transport, accommodation, food, leisure
activities, etc) ? To respondents who intend
going on holiday during the summer 2006 (60 of
the sample)
AVERAGE BUDGET 2 235
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• A multiplicity of risks perceived

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The concerns (all)
Question Here is a list of incidents that can
occur during ones holidays. For each one of
them, tell me whether it is something that
worries you personally a great deal, somewhat,
not really or not at all on leaving for your
holidays. To respondents who intend going on
holiday during the summer 2006 (60 of the sample)
Total  worried 
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• But a general feeling of not being covered for
  a number of risks

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The cover of risks (all)
Question When you go on holiday, are you
usually covered by an insurance or assistance
policy for the following risks? To respondents
who intend going on holiday during the summer
2006 (60 of the sample)
Total concerned
Total covered
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Concerns vs feeling of being covered (all)
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The means to take out an insurance (all)
Question In general, by what means do you take
out those insurance or assistance policies when
going on holiday ? To respondents who intend
going on holiday during the summer 2006, and who
have taken out an insurance or assistance policy
(51 of the sample)
Multiple answers
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• Thank you