Path to Successful Membership Recruitment

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Path to Successful Membership Recruitment
Retention Virginia State Councils Membership
Committee Membership Task Force
Committee Presenters Charlie Montgomery and Sam
Thompson
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How Do Chapters Establish A
To Successful Recruitment Retention of Members
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Start With the Five Key Building Blocks
For a Sound VVA Chapter
Leadership Development
Membership Development
Communication and Public Relations
Community Programs and
Projects
Make It Fun and Exciting
4
Identify Skills and Talents Required for a
Membership Team
Consider Team Make-up Leadership Members
Designate Team Leader
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Use the Membership Development Stairway to
Successful Membership Recruitment Retention
Prospecting - Recruiting - Orienting -
Involving - Renewing
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PROSPECTING
By
Determining Avenues for GROWTH
Identify Potential Members
Search the Internet for Veterans Web Sites
Identify Other Concentrations of Veterans
Use Your Chapters Non-Renewed Member List
Work With Your State Council Membership Committee
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Havent Found That Reliable Source of Funding
Yet? Should Lack of Funding
Impact Your Recruitment of
Members?
Not if You Discover the Internet!
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RECRUITING
By
Communication in the Information Age
Design Launch Your Own Web Site on the Internet
Establish an E-mail Address for a Point of Contact
Expand Distribution of Your Newsletter with
Electronic Version
E-mail Contact List for Posting Updates on
Veteran Related Issues
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ORIENTING
Get an Early Start on Making New Members Feel
Welcome
Explain VVAs Vision, Mission and Current
Priorities
Seek Information on Their Reasons for Joining VVA
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Create or Develop
To Remind Members of the Value of
Their Membership And Provide Orientation
on Your Chapter VVAs Mission
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Create aNew Member Packet

• Contents
• Welcome Letter From the Chapter
• Chapter/VVA Pin
• Membership Certificate
• DVD on the Chapters Fund Raisers,
• Activities and Community Service
• Temporary Membership Card
• Chapter Newsletter

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INVOLVING
As Our Generation Reaches
Retirement Age Its Our Time to Lead the
Nations Veteran Population
Develop Better Visibility with the Public Through
Your Community Programs
Projects
Develop Public Legislative Awareness within Your
Community
Become an Influence on Veterans Issues within
Your Community
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RENEWING
Messages Delivered to Members During the Renewing
Stage are as Important as Messages Delivered
During the Recruiting Stage
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God Bless America andOur Troops