Audience Development PowerPoint PPT Presentation

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Title: Audience Development


1
Audience Development
  • MPA IMAG Working Sessions

2
Audience Development
Magazine
Web
SIP
Products
Events
COMMUNITY
3
Audience Development
  • Reaching outside the brand
  • Reaching within the brand

4
Audience Development
  • How do you use one channel to build audience and
    revenue for another?
  • How do you manage all the data across channels?
  • Best practices and learning from mistakes
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