The needs of mainstream Publishers and Corporate/Education

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The needs of mainstream Publishers and
Corporate/Education
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Publishers have significant similarities in areas
applicable to Print on Demand
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Main Issues are-

• Understanding the customers specific needs-
• Analysis
• Establishing Empathy a Determination to Change
• Report Proposal
• Gaining Acceptance
• Implementing Change Plan
• Develop Value Team

Supplier
Customer
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We are alwaysre-defining the business process
and enter into a value chain
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The objective always evolves around

1. Improved efficiency
2. Overall reduced cost
3. Sharing of responsibility
4. Speed
5. Accuracy
6. Value added concepts

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MODELS

• 1. Complete Print On Demand model
• Generic or easily managed covers
• Black and white text
• Simple binding
• Producing customer invoice
• Packaging and dispatch
• Tracking till delivery

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Models cont

• 2. Minimal Warehouse
• Applies to more sophisticated product
• Also to perfect bound product
• Minimal Cost effective inventories held
• Rapid dispatch as 1. Often in mix and match with
  products from Print On Demand.

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Models cont

• Mainstream Publishers
• Dynamic Capabilities Quality Products
• Small, rapid production run
• Black and white or color or mix of both
• Binding options (wire, plasti-coil, perfect,
  board sewn, fold saddle stitch, loose
  leaf)
• High quality laminated cover
• Ability to penetrate niche markets, test markets,
  get to markets quickly
• Keep out of Print Product alive

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Models cont

• Methodology
• Industry Specialist Business Development
• Online Catalogue
• Focused CSR on account
• Reports as required
• High level of liaison and co-operation
• Value Chain

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Training

• Materials

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The Starting Point

• Customer Needs-
• Accuracy
• Speed
• Efficiency
• Information
• Distribution

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• We Often Find
• Inefficient Systems
• Highly Manual
• Inaccurate
• Fragmentation
• Of
• Information

• RESULT
• Wrong product produced
• Slow turnaround
• Compromised customers
• High real cost

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WHAT THEY GET

• Value Accuracy
• Up to date
• at any time
• full version control
• Ease of ordering
• Immediate
• Accurate
• IT Systems Skills Sets
• Need quality people,
• Well managed with it plan
• Educate Company inform staff of
  expectancies

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NEEDS

• Planned Business with defined objectives
• Business Development specialization
• Conceptually understand needs
• Good IT core
• Strong external alliances
• Develop skills in company
• Integrate IT in production skills
• Quality management
• Changes within Organization
• Transformed Organization
• Change culture from Print Company to Information
  Company
• Innovate and adopt value added concepts
• Principal Work on Company not in Company

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