Openview Development Forum

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July 2009 Presented by Rich Holdsworth, CTO
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Mobile Internet

• Most Mobile devices are now internet-enabled
• Phones, PDA, games consoles
• The possibilities are limitless
• Mobile internet presents an unrivalled
  opportunity to connect with users on the move
• The internet is NOT the mobile internet
• Users browse the mobile internet with a different
  purpose
• Mobile devices vary dramatically
• Traditionally, building sites for all mobile
  browsers has been very difficult

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Market

• Mobile internet usages has doubled since 2006
• Over 1.7 billion people to use mobile internet by
  2013 (source Juniper)
• 122 UK Handset penetration (second largest to
  Italy at 154)
• More than 15 Million users access the mobile
  internet every month in the UK (MDA)
• 50 of people will regularly access mobile
  internet by 2010 (source Forrester)
• Mobile advertising to reach 3 billion in 2008
  (ABI)
• Mobile advertising will reach 19 billion by 2011
  (ABI)
• The mobile payment market to hit 300 billion by
  2013 (source Juniper)
• Current 24 3G penetration in UK

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The Need We Satisfy

• People demanding access to the internet via their
  mobile
• But services are not yet delivering the same
  access to information people have come to expect
• The desire to create a mobile internet site cost
  effectively and easily
• The requirement to repurpose corporate data/
• content onto a mobile handset
• New, timely delivery of information to customers
• Advertisers looking for new ways to reach
• consumers and involve them in their brands

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Product Overview

• Wapple Canvas
• Complete mobile website design and publishing
  platform
• Web-based interface for creating advanced sites
• Easy to use point-and-click controls
• Full mobile marketing tools
• Wapple Architect
• WAPL XML based mark-up language
• WAPL makes ANY web application mobile ready
• Already acclaimed - .NET magazine
• Wapple Exhibit
• Optimizes mobile site pages for EVERY device
  (Canvas Architect)
• Dynamic device profiler and delivery engine
• Intelligent and organic
• Preserves customer brand integrity!

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Site builder self provisioning
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Web to Mobile
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Device Optimisation
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How We Optimise
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Brands on Wapple
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July 2009 Presented by John Leftwich, Non Exec
Chairman
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Who am I?

• Member of Claret Club
• Teme Valley Business Angel Club (ABA)
• Angel investing for 4 years
• Portfolio of 10 companies
• 3 failures to date
• 100s thousands invested
• Rather than 10s or millions!
• Formerly Corporate VP Microsoft

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My criteria for investment

• I understand the product/market
• The business can scale
• Company Management
• Intellectual Property
• Patentable ideally
• Financial control
• Very early stage

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Wapple ....

• I understand the product/market ?
• The business can scale ?
• Company Management ?
• Intellectual Property ?
• Patentable ideally
• Financial control ?
• Very early stage ?

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Fundraising

• 4 rounds to date
• Combination of Angel and VC (AEGF)
• The importance of the VC
• Cash
• Diligence
• Documentation
• Latest valuation 2x 2006

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Application of funds

• Software development
• Finish the job!
• Patent applications
• Staff premises
• Sales marketing

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What did we bring?

• Money
• Expertise
• Nick James, former Senior Counsel, BP Castrol
• Kevin Caley, AEGF
• Bill Andrewes, former Chairman Granada
• John Leftwich, former Microsoft VP
• Business contacts
• Credibility (?)