San Luis Valley Tourism Conference

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San Luis Valley Tourism Conference
Travel and Tourism Has Gone To The Web
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Agenda

• Search EnginesTop 10 Best Practices, Really
• AnalyticsCornerstone of Internet Marketing
• Internet Marketing TravelHow To Do It

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Top 10 Best Practices For SEO

• 1 - Carefully Chosen Keywords Keyword
  Portfolio
• https//adwords.google.com/select/KeywordToolExter
  nal
• 2 - Title Meta Tags (Alamosa)Mostly Title,
  somewhat the Description tag
• 3 - Search Friendly Website (Alamosa)If you use
  Flash/Images, provide XHTML

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Top 10 Best Practices For SEO

• 4 - Relevant Content
• Something people want, SEs know (wet paint)
• 5 - Domain Name Internal Linking
• Old domains are better
• If you dont think its important, engines wont
• 6 - Popularity Quality Links
• Page Rank 3 or more, Content Related to Keyword
• You can be a snob

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Top 10 Best Practices For SEO
7 - Relevant Link Copy in the AnchorAn SEO
challenge for click here (Live)You want
Find more about Colorado Vacations 8 - High
PageRank on that siteGoogle Toolbar
http//www.google.com/toolbar 9 - Dont Spam
(payday loans)?
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Top 10 Best Practices For SEO

• 10 Get a decent Host
• http//www.Google.com/webmasters/
• http//help.yahoo.com/l/us/yahoo/search/basics/bas
  ics-18.html

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Top 10 Best Practices For SEO

• Go To The Source. They make money by giving good
  results. They want your content.
• http//www.Google.com/webmasters/
• http//help.yahoo.com/l/us/yahoo/search/basics/bas
  ics-18.html

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Analytics

• Analytics is a reporting package that tells us
  what is working what isnt.
• If youre not going to measure it, dont do it.
• Web Server Stats/Logs are no good
• They include robots and spiders. We want humans
• They dont track campaigns discretely

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Analytics
Theyre Free www.Google.com/Analytics Installed
on each important page of the website. They Tell
Us Who? What? Where? Why? Did it Work?
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Analytics
Results by Campaign
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Analytics
Maps
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Analytics
They Give You CPQ2 The Cost per Quantity and
Quality of Traffic
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Internet Marketing for Travel
Travel Planning Process Internet Mediums They
Are In Control So, Give Them What They
Want Delbert
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Internet Marketing for Travel
Travel Planning Process Internet Mediums The
internet can be used at appropriate times and in
useful ways. Website Search Engines Organic
PPC Banners Ads Email Social Media Mobile Domain

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Internet Marketing for Travel
Need Recognition Panic The Kids Will Be Out
for the Summer, What Are We Going To Do With
Them? Search Engine colorado vacation gt70
goes through a search engine Banner Ads
travelocity.com colorado.com Domain they type
www.coloradovacation.com
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Internet Marketing for Travel
Consideration This Looks Like Fun Website
Content and Features are used Email
Inquiries OVG Requests Secondary
Searches Social websites
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Internet Marketing for Travel
Conversion Lets Do This. Website
Reservations Confirmation Email confirmation
sent Social websites
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Internet Marketing for Travel
Waiting Its next month. Email exciting
them and helping her plan
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Internet Marketing for Travel
Traveling Road Trip. Visit the website for
contact info. Getting directions along the
way Local Search for nearby stuff
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Internet Marketing for Travel
On Property The Do. Getting text messages
for deals, etc. Sharing with friends Local
Search for nearby stuff
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Internet Marketing for Travel
Gone Home Memories. Follow Up Email Sending
to friends Social Website contribution Getting
text messages for deals, etc.
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SLVTC

• 1 Search Engines
• 2 - Analytics
• 3 Internet Marketing Travel

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Internet Marketing for Travel
Thank you for your time. Questions? R. A.
Burrellra_at_internethoney.com www.Alamosa.org/part
ners