INTERNATIONAL MARKETING MANAGEMENT

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INTERNATIONAL MARKETING MANAGEMENT
SESSION 16 CHALLENGES OF GLOBAL MARKETING
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Economic Environment
Political Environment

• Low Economic Growth
• Economic Uncertainty
• Economic Interdependence
• Disparity between Advanced and Emerging Nations

• Political Instability
• Changing Political Alignments
• Regional Integration
• Terrorism

Challenges

• Change
• Competition
• Complexity
• Consciences

Technological Environment
Social Environment

• Global Communications
• Technology Complexity
• The Internet
• Disinter mediation

• Aging Pop. (Mature Economics)
• Migration / Pan Culturalism
• Urbanization
• Changing Values
• Rise of Religiosity

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• Accelerating Rates of Change
• Uncertain and Unpredictable Change
• New Economic Order

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COMPETITION

• Increasing Intensity of Competition
• New Sources of Competition
• Accelerating Speed of Competitor Response

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COMPLEXITY

• Increasing Complexity and Diversity of
  International Management
• Increased Vertical and Horizontal Co-ordination
• Technological Complexity

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CONSCIENCE

• Product Safety Standards
• Resource Conservation
• Concern for Consumer Education and Well-Being
• Concern for Developing Nations (the Have-Nots)

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