Renny Jones

1
Renny Jones

• Avon and Somerset Constabulary
• Project communications lead

Working to make the citizens of Avon and Somerset
feel safe and be safe.
2
Partnership in place

• Marketing Activities Schedule
• Legally binding document
• Part of the overall joint venture contract
• Signed up to by all parties involved

3
What it provides

• This was required to establish
• The existing culture
• Contracted responsibilities
• Joined-up communications
• Agreed rules for marketing, consultation and
  complaints
• A shared understanding of issues

4
Why do this...?

• It looks after
• Our statutory responsibilities
• Wider corporate expectations
• Stakeholder engagement internal and external
• What staff expect

5
Cultural differences councils police

• Good deal of common ground
• Local public services both
• Law enforcement both to an extent
• Police Services operate through
• An apolitical organisation
• Command and Control Management

6
Cultural differences public vs private

• Public service ethos vs the bottom line
• Community-led vs global business
• Statutory roles vs public image
• Politics vs investment opportunities

7
Branding

• The name needed to reflect
• The new opportunity
• A fresh start
• Making connections
• Its unique nature
• Locally based
• And avoid the Somerset issue

8
The finished article