Back to School

1
Back to School

• Already?

2
Welcome to MAR 3023 Wednesdays
3
What Will We Cover Today?

• Structure of the Course
• What is marketing?
• Why is marketing important?

4
The Most Important Info

• The class website can be found at the following
  website
• http//www.bus.ucf.edu/echambadi
• Click on the link to Principles of Marketing

5
General Info

• Instructor Raj Echambadi
• Office Orlando campus, BA2 308R
• Course web site http//www.bus.ucf.edu/echambadi
  /mar3023
• My presentation slides will also be available in
  the class web site at least 2 days before the
  class session.
• Use course mail within WebCt for E-mail purposes.

6
So what is an ITV course?

• Live lecture delivery at the Orlando main campus,
  W 600 845 p.m.
• Broadcast to three (3) area campuses.
• Metro West
• South Orlando
• Palm Bay

7
What about a syllabus?

• Available on the course web site at
• http//www.bus.ucf.edu/echambadi/
• All students are required to read it.
• The first quiz (on webct) will be based on the
  syllabus.

8
Required Text

• Essentials of Marketing, 4th edition
• Lamb, Hair and McDaniel
• Custom edition extra chapter at the end called
  Strategic Planning for Competitive Advantage
• Reserve copies in the library.

9
Important Class Dates

• Exam 1 Wednesday, Sep 21, 2005
• Exam 2 Wednesday, Oct 19, 2005
• Exam 3 Wednesday, Nov 30, 2005
• Optional Make-up Exam Wednesday, Dec 7, 2005
• Exam dates are 100 guaranteed

10
(i) Exams
11
Exam Format

• Multiple Choice Format
• 50-55 questions on Exams 1 , 2, 3
• Timed test 75 mins for each exam
• Administered via webct and must be taken in the
  testing lab
• Must take the exam at the campus you are
  registered at.

12
Testing for Area Campus Students

• Students will take the exam in the area campus at
  6 p.m. with a set time limit of 75 minutes.

13
Testing Lab in BAII

• Departmental policy.
• The benefits to using the lab is a standardized,
  controlled and comfortable environment where
  students dont have to worry about others
  cheating.
• You will also get your grades back quicker
  (usually within 48-72 hours).
• You will sign up for an exam time slot online.
  Sign-up instructions will be provided on the
  class website two weeks before the exam.

14
Testing Lab in BAII

• The number of students who can take the exam in
  the main campus during each time period is
  limited, so we will have three time slots
• 500 615 p.m.
• 630 745 p.m
• 800 915 p.m.
• Sign up for the available seats will be
  first-come, first served.

15
Optional Make-up Exam

• No-excuse needed"
• Exam Date Dec 7th, 2005 (7 815 p.m.)
• You cannot make up a bad grade in an exam.
• You may make-up ONLY one missed exam.
• Same format, same content, same number of
  questions but different questions.
• There is NO curve on the make-up exam.

16
Exam Grading Policy

• Grading will be done by the webct system.
• I will look at the descriptive statistics of the
  exam and make a decision on the curve. The
  results (including the curve, if any) will be
  posted within 72 hours.
• Please feel free to come by my office during
  office hours and look at your answers.
• You will also have online office hours.
• Questions about any exam must be raised PRIOR to
  next exam.

17
(ii) Online Quizzes
18
Online Quizzes

• Logic for these online quizzes?
• 12 online quizzes on WebCT.
• Best ten (10) would be used in the final
  computation.
• Worth 120 points.
• Each quiz has 6 questions 25 minutes per
  attempt.
• Randomized.
• 2 (TWO) attempts per quiz.

19
Online Quizzes (contd.,)

• How to access these quizzes?
• Click on the link called online quizzes on the
  class web site or go directly to webct
  (mar3023d).
• Resolution of Discrepancies / Complaints?
• Login records.

20
Online Quizzes (contd.,)

• Missed Quizzes, etc. cannot be made up

21
Statute of Limitations

• 2 weeks

22
Grade Components

• Exam 1....250 points
• Exam 2300 points
• Exam 3....330 points
• Online quizzes10/12 _at_ 12 pts each
  ...120 points
• Total 1000 points

23
Final Grades

• We will NOT round grades.
• A 900 1000
• A- 875-899.99
• B 850-874.99
• B 800-849.99
• B- 775-899.99
• C 750-774.99
• C 700-749.99
• C- 675-699.99

24
Final Grades

• We will NOT round grades.
• D 650-674.99
• D 600-649.99
• D- 575-599.99
• F Less than 575

25
How to get a good grade in this class?

• Marketing is not an easy subject.
• It is not rocket science either.
• Efforts will fetch you the desired results.
• Applied questions versus definitional questions.
• Material gets harder as we go along.
• In my classes, regular attendance is always
  correlated with good performance.
• Take good notes -- make note of my examples /
  audio visuals / videos.
• Ask questions in class (or outside) if youre
  unsure about the material. Were here to help.

26
Can I make over and above 1000 points?

• Yes, through participation in surveys.
• At least 20 points this semester.
• Knowledge generation through academic research.
  Notion of subject pools.
• Why is it important for students to participate?
• The value of UCF degree goes up
• You learn about research processes.
• Missed survey(s) cannot be made up.

27
Grading Summary

• Make sure to get the grade you require
• Graduation
• Probation/Suspension
• Job Offers
• Student Visa
• Scholarships

28
Is Attendance mandatory?

• Nope.
• However, it is in your best interests to attend
  my classes.
• Material in exams WILL closely follow my
  lectures.
• Remember, this is not a self-paced course. You
  control your own destiny.

29
Civility in (and outside) the Classroom

• Unacceptable Behaviors include
• Excessive talking.
• Consistently late or leave early.
• Pagers cell phones, and using other devices
  with sound.
• Sleeping, Reading, Working on other class work.
• Unprofessional Email.

30
Academic Honesty

• Golden Rule Handbook

31
Teaching Philosophy

• I take my job very seriously!
• I think of myself as a coach. Ill aim to
  facilitate your learning. Hopefully, you will
  learn how to do marketing?
• Bring an outside perspective to the subject
  instead of just rehashing material.
• Slides may not contain all the material.

32
What are your responsibilities?

• Mass-section can be a tough class for students.
• Area campuses can feel isolated.
• Dont feel anonymous. Ask for help. Were here to
  see you succeed.
• It takes a lot of self-motivation and discipline.
  
• Be prepared when you come to class.
• Dont procrastinate.

33
What is Marketing?

• Shopping at Publix?

34
What is Marketing?

• Sales?

35
What is Marketing?

• Advertising?

36
How to be a better consumer?

• Want to sell a home?
• Go to a realtor.
• 300,000 K house commission is 6 or 18,000
  equally divided between the sellers agent and
  buyers agentor 9,000.
• Each agent kicks half her share back to the
  agencySo the agents take is 4,500

37
Ten Common Terms in Real-Estate Ads

• Fantastic
• Granite
• Spacious
• State-of-the-Art
• Corian
• Charming
• Maple
• Great Neighborhood
• Gourmet
• !

38
Terms Correlated with Lower Sales Price

• Fantastic
• Spacious Is it decrepit or impractical?
• Charming ambiguous
• Great Neighborhood Is this a bad house in a
  great neighborhood?
• ! Connotes false enthusiasm

Does not have specific attributes worth
mentioning!
39
Terms Correlated with Higher Sales Price

• Granite
• State-of-the-Art
• Corian
• Maple
• Gourmet

Specific straightforward terms work!
40
What if the house could be sold for 310,000?

• After the commission, your take is an extra
  9,400
• Her take is 1.5 of the 10K or 150.
• So what do you think will happen?
• On average, homes of the realtors are always on
  the market 10 days more and sell for 10,000
  more.(cite Freakonomics by Stephen Leavitt)