Estonian University of Life Science Institute of Agricultural and Enviromental Sciences Polli Hortic

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Estonian University of Life Science Institute of
Agricultural and Enviromental Sciences Polli
Horticultural Research Centre

Introduction of Polli experimental fruit and
berry processing centre. Product development and
joint marketing. Perspectives. Ivar Miller,
Uko Bleive
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Polli experimental fruit and berry
processing centre

• Initiated and funded by
• Estonian University of Life Science, Institute of
  Agricultural and Enviromental Sciences
• Project GoodFruit

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Project GoodFruit
Estonia-Latvia programme

• Initiated by private and research institutions
  from Estonia and Latvia
• Duration June 2008 July 2010
• Financially supported by the European Regional
  Development Fund (ERDF)
• Project budget 1 000 000 eur

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Objectives

• To increase and diversify small scale processing
  of horticultural products in Estonia and Latvia.
• To reinforce fruit and berry product development
  in the region.
• To foster relevant training, research and
  development activities promote co-operation
  between producers and researchers.
• To promote novel fruit and berry storage
  techniques in Estonia and Latvia.

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Project partners

• Estonian University of Life Science
• Pure Horticultural Research Centre
• Kandava partneriba
• Farm Rukisis
• Berry Farming OÜ
• Lases farm

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Next project activities 2009

• SEPTEMBER
• Promotional seminar and practical processing
  demonstration in the Polli experimental fruit and
  berry processing centre.
• NOVEMBER
• Practical seminar on storage issues and ULO
  technologies in Latvia

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Opportunities and activities in centre for
product development

• Commodities
• Fruit and berry juice processing.
• Drink carbonation.
• Dehydration processes.
• Seedoil processing, milling
• Various preservatives.
• Fermentation processes.
• Research areas
• food safety, quality and nutrient value, minimise
  losses.
• technology and processes.
• value adding.

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Target groups in Estonia and Latvia

• Entrepreneurs active in the field of processing
  horticultural products or planning to start
  relevant activities in Estonia and Latvia.
• Students and researchers.

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Area of activity

• Research and development projects in the field
  of processing horticultural products
• Initiation of various educational programmes and
  workshops
• Individual consulting on product development
  together with assisted use of processing
  equipment
• Small scale experimental production

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To reinforce co-operation is resource for
success

• Entrepreneurs active in the field of processing
  or planning to start relevant activity. (AS, OÜ,
  TÜ, FIE)
• Govermental organisations, national and
  international advisory, education and research
  institutions.
• Providers of novel technology.
• Packing and advertising institutions.
• Marketing institutions.
• Logistic institution.

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Joint marketing

• National, regional joint marketing umbrella
  organisation (Why not Estonian and Latvian? )
• Common brands for small entreprenures.
• Common procurements, campaigns
• WWW marketing (www.võlumari.ee)
• Common marketing strategys and channels.
• Logistic, joint transport

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Perspectives - search new markets in EU

• www.markkina.net , www.tomer.org
• www.ngah-belgie.be www.cvah.nl
• www.irelandmarkets.com www.nmtf.co.uk
• www.marketplaceeurope.co.uk
• www.anva.it www.demarkthandel.at
• www.svenskamarknader.com
• www.komet-pirmasens.de www.marktverband.ch
• www.markedsbogen.dk www.kr1981.dk

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EU and national programmes for support of
co-operation in Estonia

• Estonian Latvian programme / Eesti Läti programm.
• Training and information activities / Koolitus ja
  teavitustegevuse meede 1.1 .(PRIA)
• Development of new products, processes and
  technologies in the sectors of agriculture and
  food. / Põllumajandus ja toidusektori uute
  toodete, töötlemisviiside ja tehnoloogiate
  arendamine. (PRIA , meede 1.7)
• Funding for applied research. /Rakendusuuringute
  toetus. (EAS)
• Funding for shares of innovation. /
  Innovatsiooniosakute toetus.(EAS)

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Thank you and welcome to Polli