WHOS Job is Measurement

1
WHOS Job is Measurement?
2
Is performance based media the answer for all
future campaigns?
Cost per Lead
Pay per Click
Cost per Click
Cost per Acquisition
Click to Call
Cost per Action
Cost per Action
Cost per Acquisition
Click to Call
Pay per Click
Cost per Click
Pay per Click
Cost per Acquisition
Cost per Lead

• Cost per Click

Cost per Action
Click to Call
Cost per Lead
3
Smart people do what theyre measured by.
4
Are we all going to be replaced by Google?
5
Putting your money where your mouth is
6
Moderator Jay Shapiro, President,
IABPresentersJayne Leung, Head of
DoubleClick, AsiaAnton Konikoff, AcronymGary
Gopinathan, CEO, GSQMKevin Tan, Managing
Director- Blackbook Ventures and Asia-Pacific
Business Development Director, comScore, Inc.
Analytics Measurement Making Use of the Facts