Market Opportunity

1
Market Opportunity

• Differences in
• Cyber Marketing

2
Market Opportunity Analysis

• Opportunity Identification in Existing or New
  Value System
• Identify Unmet or Underserved Needs
• Identify Target Consumers
• Declare the Companys Advantage
• Assess Competitive, Technological, and Financial
  Attractiveness
• Make Go/No Go Decision

3
Cyber Differences in Marketing Opportunities

• Competition across industry boundaries
• Dramatic speed of competition development
• Competition between alliances and
• co-opetition exists
• Consumer behavior still young and easily
  influenced
• Industry value chains rapidly reconfiguring

4
Market Segmentation ?

• Demographics or Firmographics
• Geographics
• Behavioral
• Occasion or situational
• Psychographics
• Benefits
• Beliefs and attitudes