Integrated Campaigns That Get Results "New Ways to Drive Traffic to your Web Site"

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Integrated Campaigns That Get Results"New Ways
to Drive Traffic to your Web Site"
Ohio Web Leaders May 19, 2008
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Who is OWL?

• The Ohio Web Leaders (OWL) is an innovative group
  of marketing professionals located in Ohio who
  have a passion for helping businesses use the Web
  to drive their growth. By forming OWL and
  bringing similar professionals together with
  similar goals, we can learn and network with one
  another.

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Who is OWL?

• You are!

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Why are we here?

• Everything is changing
• One in four media jobs has been eliminated since
  2000.
• Newspapers have lost 17,000 jobs
• Television is down 4,800
• 22,000 marketing jobs created in the same time
  period

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Why are we here?

• Everything is changing
• Spam blockers
• Do Not Call lists
• TiVo
• Satellite Radio
• Banner Blindness

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Why are we here?

• Everything is changing
• Direct mail drives consumers to websites
• Billboards generate search traffic
• Pay per click ads push phone leads
• Yahoo! sends new PPC advertisers direct mail

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Lines are blurring
Is this content or marketing?
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Lines are blurring
Is this media or advertising?
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Lines are Blurring
Is this blogger an influencer or a consumer?
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Why are we here?
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Why are we here?
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Why are we here?
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Why are we here?
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Why are we here?
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Why are we here?
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Why are we here?

• To discuss an integrated approach to using your
  website as a tool to drive more leads and sales.
  

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Agenda

• Nihar Bihani Organic Search
• Bill BalderazSocial Networks
• Amy Marshall, Randy James and youIntegrating
  Traditional and Online Campaigns
• Jennifer LaycockReaching Out to Bloggers
• Adam GoldbergWhat You Should be Measuring
• Case Study/QA