Get Active London

1
Get Active London

• Presentation to Partners

2
Presentation Contents

• S3 What is it?
• S4 Development. Where we are now.
• S5 Who is it aimed at?
• S6 How does it work?
• S7 Why is it needed?
• S9 Outcomes?
• S10 Key Benefits and Features
• S12 Who is managing the project?
• S13 IT Supplier
• S15 What does it look like?
• S16 How do you use it?
• S18 Search Criteria/Data Fields

S19 Data Collection/Input and Management S20 IT
Spec S21 Reports S22 Coverage and promotional
tools S23 Communication Tool S24 Local
Promotion S25 Next Stages S26 What next for
Boroughs? S27 Cost S28 Branding S29 Timescales
S30 Feedback?
3
What is the Active London Web Portal?

• One-stop-online-shop of sport and physical
  activity opportunities across London
• Signposting tool
• Not intended to collect every bit of information
  about that opportunity

4
Development. Where we are now

• As PRO-ACTIVE East London met many of you last
  year to discuss
• The project, it is important to update you on its
  development.
• July 08 Initially a PRO-ACTIVE East London Pilot
  with Active Hub.
• October 08 Pilot proposal presented to 5
  PRO-ACTIVE London partnerships and accepted as
  the pan London model.
• Nov 09 Steering group formed (5 PRO-Actives,
  NHS, Sport England, SSP, NGB and LA
  representatives)
• Dec 09 Project spec developed through steering
  group.
• Jan 09 Project went out to tender.
• Feb 09 Nemysys appointed as the supplier.
• Current We are currently in the design /
  development phase and would wish to use your
  feedback to inform our thinking

5
Who is it aimed at?

• The public to find and receive information on
  sport and physical activity opportunities
• P-AL staff and partners
• As a source of management, performance, trend and
  reporting information
• As a communication tool with activity providers
• For signposting members of the public to activity
  opportunities

6
How does it work?
LAs, SSPs, GPs
Web Display
P-AL, Your London
V a l i d a t i o n
C4L, PLINGs
Regional e.g. Summer of Sport
HUB
Media e.g. Mobiles, e-mail, advertising
Promotional Platforms
Social networking
National e.g. NGBs, Active Places, Sport Unlimited
7
Why is it needed?

• Participation barriers faced currently.
• Public and stakeholder research has reported that
  the lack of accessible information on
  opportunities available is a barrier to
  participation in sport and physical activity e.g.
  Henley Centre
• A study by the Football Association showed that 1
  million young people would play more football if
  they had access to information on where to
  participate in the local area.
• No Facility (both a perception of and an actual
  lack of) was the predominant reason behind non
  participation in sport London Borough of Tower
  Hamlets Sports Search Health and Physical
  Activity Report 2006/07.

8

• Helping to fulfil Government Requirements (Local
  Authorities)
• Support all Local Authorities to fulfil their
  statutory duty to publicise and keep up to date
  information on positive activities for young
  people part of the Every Child Matters
  agenda
• Proven format for accessing sports data
• A feasibility study conducted by the steering
  group revealed that 86 of end-users and 92 of
  partners were supportive of the concept of a
  one-stop-online resource.

9
Outcomes?

• Ultimately the system will be one of the
  initiatives used to increase participation in
  sport and physical activity in London and is
  intended to contribute to
• the 5-hour offer for young people
• 1 increase in sport and physical activity by
  adults
• The London 2012 Legacy Plan (Mayor of London)
• And contribute to your targets, objectives and
  projects.

10
Key Benefits Features

• Functionality and Ease of Use for Borough
• Extensive, up-to-date data pan-London as service
  users operate cross-border. Covers clubs,
  facilities events / activities
• Sophisticated mapping and search facility
• Back-end can be used for reporting on key stats
• Quality controlled using local administrators and
  recognised validators e.g. NGBs
• Includes a communication system with providers
• System can produce hard copy version
• System can be embedded (plug-in) into your
  website providing a seamless view for end users
• Ability to monitor effectiveness built-in
• Self-managed by opportunity provider
• Low cost (500 a year)
• Training for administrators then ongoing
  support (tel. / email) and manual

11
Key Benefits Features

• Strategic
• Benefit from central marketing campaign
• Backed by the GLA as part of the 2012 London
  Legacy Plan
• Fulfils Government requirements re online
  activities for young people
• Contributes to your objectives e.g. LAAs
• Development assisted by NHS London, Sport
  England, SSPs, Local Authorities and NGBs.
• Benefits to Clubs and Providers?
• Easy to use and update
• Extensive exposure pan-London
• Incentives package (can be personalised per
  borough)
• Regular e-newsletter
• Development support from local / sub-regional
  staff
• Discounts and Prize Draw? (e.g. Workshops, venue
  hire, kit, suppliers)

12
Who is Managing the Project?

• The 5 PRO-ACTIVE Partnerships are leading and
  procuring the project with steering group support
  from key stakeholders including
• London Sports Forum for Disabled People
• Sport England London Region
• London NGB Forum rep
• NHS London Physical Activity Co-ordinator rep
• The steering group are also using
• focus groups with potential users to help inform
  the design and delivery of the project
• A pilot phase with trailblazer boroughs to help
  inform the design and delivery of the project

13
IT Supplier

• The system will be supplied by a collaboration of
  Nemysis and Substance
• Nemysis are the supplier of the 5 Pro-Active
  London websites and have an extensive track
  record in supplying IT / communication solutions
  to the sports and other sectors. Clients include
• www.badmintonengland.co.uk
• www.bsac.com
• www.anglingtrust.net
• www.bucs.org.uk
• www.londonyouthgames.org
• www.englandhockey.co.uk
• www.paralympics.org.uk
• www.englishgolfunion.org.uk
• www.manchester2008.org
• The system will include Nemisys industry leading
  Google Map activity search (as seen as
  www.bsac.com)

14
IT Supplier continued

• Substance won the Department for Children,
  Schools and Families Information and
  Signposting of teenagers positive activities
  contract in August 2008
• This contract builds on the Plings project
  places to go and things to do which provides a
  bank through which providers of activities can
  pool and aggregate information. This
  information is then published through a variety
  of channels, including websites, mobile phones,
  digital television and social networking sites
  making the information widely accessible.
• By working in partnership, the GAL project can
  exploit both the data that is being captured via
  the PLINGS project and the features that are
  being developed as part of this project e.g.
  Promotional platforms
• By taking part in this project the local
  authority will automatically be supplying the
  sport and physical activity element of the
  positive activities for young people project

15
What does it look like?
Your website / branding
Plug-in
16
How do you use it?
17
Other Tabs

• More Information
• Get directions
• Views
• Map or list view
• Borough boundaries included
• Organisation to select initial map on display ie
  borough or London

18
Search Criteria / Data Fields

• Users will be able to search using all the data
  fields provided
• The document below (attached with this
  presentation) outlines these fields.

19
Data Collection, Input Management

• Collection via purpose built internet admin
  system
• Will integrate with
• Active Places
• Plings
• National Land Property Gazette and NGB data
• If significant data sources exist already we
  should look at how best to utilise on a case by
  case basis.
• Data is held on full redundant, burstable system
  hosted at www.rackspace.com

20
IT Spec for embedding in your website

• The Activity Search will be available in the
  first phase via iframe functionality.
• IT Team to contact Nemysis if they require more
  details
• We may also be preparing a widget to allow a
  simple search that can be inserted on home pages,
  based around the name Get Active London.

21
Reports (available to partners)

• Completeness of data (i.e no. of fields completed
  per provider)
• Standard reports to give you valuable information
  e.g.
• Number of Clubmark clubs offering disability
  access in XYZ sport
• Can be exported to excel
• Bespoke reports can be created

22
Coverage promotional tools (utilising PLINGS
project)

• Users will be able to register to receive
  information automatically via various platforms

23
Communication Tool

• The system can be used to generate e-mails to
  clubs and activity providers e.g. For promotional
  purposes, reminders etc
• NOTE
• Will need to do this in co-ordination with your
  Pro-Active Partnership to avoid duplication and
  overload

24
Local Promotion

• Prominent on website
• Promote URL in printed media
• Promote at all partner and community meetings /
  events
• Local launch
• Links with other sections
• Youth Service
• Leisure Centres
• Customer Services (front-line)

25
Next Stages

• Appointment of Project Manager
• Support for Pro-Active leads and local
  administrators
• Execute Marketing Plan
• Partner sign-up and placement
• Social networking and media campaigns
• Search engine optimisation
• Launch
• Income generation to support marketing activity
  re-invest in development
• System development
• Negotiate discounts for Activity Providers e.g.
  Sports equipment

26
What next for Boroughs?

• A PRO-ACTIVE East team member will speak to you
  in more detail about the next steps listed
  below.
• Sign-up in-principle by email (Service Level
  Agreement to then follow)
• Supply existing or collect new data
• Appoint one main Administrator
• Verify all new entries submitted online for your
  borough
• Attend training
• Liaise with your IT Team to arrange plug-in on
  your website

27
How much does it cost?
28
Branding

• Colour schemes and tag lines are currently being
  discussed. Some examples are as follows

29
Timescale
30
Your feedback?

• Your feedback on the following would be
  appreciated and of much value.
• Brand
• Data fields
• Data collection process
• Integration with your website
• Cost