Kickstarting a venture

1
Kick-starting a venture
- Prashanth
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Flow of the presentation
Idea
Team Building
Idea Validation
Launch
Customer Feedback Loop
Imagine you in the driver seat
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Starting a business

• Naming your company
• Research before jumping in
• Is it the right time?
• Do you have enough money?
• No to Unwanted Facilities
• Always have a backup plan
• Choose the right partner
• Hire the right People

4
Naming your Company

• Easy to pronounce and spell
• Try for a name which can describe your line of
  work
• Dont keep a narrow name.
• Eg of Good Names Apple, Microsoft, amazon
• Eg of Bad Names Get Crabs Here, Qwest
  telecom, whorepresents.com

5
Market Research (Why?)

• Helps you determine
• Demand in market for your product
• Competitive products in the market
• Market Size
• Helps you know more about your potential
  customers
• Price you can charge for the product/service

6
Market Research (How?)

• Talk about your idea
• Talk to your potential customers
• Find out competitive products
• Identify the hidden potential/flaw in the system
• Identify the need of the market.

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Right Time?

• Market is ready
• You are capable of taking risk
• Have exit points

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Build a team

• Get people who complement you
• Have a role for each employee
• Delegate responsibility, not work
• Build a company of giants, not a Chinese box
  company

9
USP (Unique Selling Proposition)
It is the one thing that makes the customer want
to buy your product

• Only you can do it (Eg IP, network etc)
• Only you can do it better (Eg localisation)
• Your USP can be anything that the customer
  values. Eg low price, quality service, brand
  name
• USP must create an entry barrier
• Brand - USP
• Airtel - Good network/service
• Spice - Cheap
• BSNL - Trust

10
Constraints

• Work around the constraints
• Do not panic/give up
• Plan your activities/strategies/ projections
  keeping this in mind

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Running the company

• Prioritize
• Give time for strategies to work. Be Patient
• Plan of action for everything you do
• Dont tilt the company without verifying
• Horizontal Scaling
• Learn to say No
• Worst customer is your Best customer
• Network! Network! Network!

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Attitude

• Be ready to Learn, Relearn and Unlearn
• Proactive
• No place for emotions
• Internalize

13

• Profit Zone
• Founders at work
• USP
• Innovators Dilemma
• Tipping Point
• Blue Ocean Strategy
• How to negotiate anything

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Q A
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Thank You
Email sharpant_at_gmail.com Phone
91-9008420312 Blog http//www.arbitblog.com