New Trends and Tendencies in the Consulting Industry in Europe

1
New Trends and Tendencies in the Consulting
Industry in Europe
 

• Barry Curnow
• Maresfield Curnow, London
• Immediate Past Chairman, ICMCI 2005-7

2
Communication, Collaboration and
Transformation-Creating Consulting Value in a
Wireless World

• Barry Curnow, Maresfield Curnow Immediate Past
  Chairman, ICMCI 2005-7

3
The CMC Initiatives

• CMC is a CMC initiative!
• Not one CMC but two!
• CMCCertified Management Consultant
• CMCConsultants meet Consultants (and clients)
• Truly consultants meet consultants events
• These meetings drill down to the essence of who
  and what a consultant should be
• Consulting is a consultative process!
• Communicating, Collaborating, Relating!

4
Networking in ICMCI and FEACO

• Continuing collaboration across wireless borders
• Collegiate networking that will produce bottom
  line results
• Consultants met consultants and clients in Udine,
  Shanghai and now Budapest to build relationships
  and
• To communicate and collaborate without wires
  and beyond the visiting card

5
Beyond the Visiting Card

• Consulting in interesting and exotic places
• Commuting on aircraft, Washington D.C., London
  Hong Kong, Singapore,
• Experienced, accountable people on aircraft-do
  business in the air, on the trade routes, in
  between-without visiting cards!

6
CMCs meeting CMCs

• Wirelessly in a borderless world where hotshots
  are as numerous as coffee shops
• CMC is fuelled and energised by miraculously
  enhanced mobile computing power
• the 5 cent Rolls Royce!

7
Consultants Meeting Consultants Events

• Accelerator laboratories where networking can
  create consulting value through assisted and
  rapid incubation from introduction through
  relationship building to identification of
  business opportunities and execution of
  commercial intentions, very quickly, often in one
  short, allocated half an hour!

8
CMCs Meeting Consultants

• CMCs networking together
• in the spaces between formal structures and
  through building relationships that sustain and
  deliver transformation in client management
  processes that transcend national boundaries

9
We consult in Revolutionary times!

• Information Revolution
• Communications Revolution
• Services Revolution
• Knowledge revolution
• Performance Revolution
• Revolution in Careers and Jobs
• Geopolitical restructuring/transformations

10
World Management Trends

• It depends who you listen and talk to!
• Bain Survey for 15 Years
• Kennedy Information
• ARKIMEDA/FEACO
• EIU
• Datamonitor
• The ICMCI network

11
Bain 2005 Survey of Management Tools and
Techniques

• Poor customer insight hurting performance
• Should retain grow existing customers
• But chasing new ones
• Innovation the challenge-commoditisation
• Focus on Revenue growth - on costs
• Gap needs and abilities
• IT coming of age

12
Regional Variations in Attitudes

• Europeans focus on Revenue rather than costs
• North Americans wary of collaboration
• Asian executives use fewer tools
• China uses fewer tools than anywhere

13
A Chinese Puzzle?

• The Yin and Yang of Management Tools
• The West believes more management tools is good
• Chinese Businesses more likely to believe that
  increased complexity raises costs!
• Not to make the same mistake as the West!
• COBRA Study 98 of transformation projects fail!
  Prof Colin Coulson Thomas
• 2 success not methodology but people!

14
Public Sector

• 40 of the World Consulting market is now Public
  Sector work (Kennedy information)
• This is profoundly affecting the industry
• But will the citizens of those states experience
  a difference in government services as a result
  of this work?

15
Public Sector

• Can public services, the focus of so much
  investment be transformed in the eyes of those
  who use them? The consulting industry is playing
  a pivotal role in this process, taking on
  projects of a scale and complexity unimaginable
  ten years ago?

16
Beyond the Visiting Card

• Now, we ignore the trade routes at our peril,
• the CMC standard transcends boundaries
• There were 16 countries in Shanghai in September
• Networking and learning can be truly
  international
• International work itself is CPD

17
Case Study 1

• Russia

18
Case Study 2

• France

19
The Fourth Wave in International Consulting

• The First Wave-American (and Russian) cowboys!

20
The Fourth Wave in International Consulting

• The First Wave-American (and Russian) cowboys!
• The Second Wave-the Expert Phase

21
The Fourth Wave in International Consulting

• The First Wave-American (and Russian) cowboys!
• The Second Wave-the Expert Phase
• The Third Wave-the Joint Venture Adventure

22
The Fourth Wave in International Consulting

• The First Wave-American (and Russian) cowboys!
• The Second Wave-the Expert Phase
• The Third Wave-the Joint Venture Adventure
• The Fourth Wave-CMCCMCCMCC

23
Leveraging ICMCI FEACO

• The International Council of Management
  Consulting Institutes (ICMCI) was founded in 1987
  to promote a closer working relationship between
  all management consulting institutes.

24
Mission of ICMCI

• iCMCi is the international learning community
  for consultants and institutes who care about
  quality standards AND business. Our long-term
  mission is to exchange information about
  standards and learning that qualifies
  consultants, assesses institutes, accredits
  practices and authorises learning partners, all
  based on CMC.

25
ICMCI Goals

• Stimulating the global profession through CMCCMC
• With countries and consultancies as players
• Maintain minimum global standards within and
  across national boundaries
• Oversee standards for individual qualification
  and authorising countries and companies to train
  and recommend qualification of consultants
• The voice of qualified consultants worldwide

26
Forces Driving Competitive Dynamics

• Consulting as gravity centre of emerging markets,
  e.g. China, India, Korea
• geographically and in competitive dynamics
• Challenge of consultants keeping up to
  date-continuing consulting learning CPD
• Education revolution-exponential growth
• CMCCertificationeligible for international
  workCMC qualified!
• Competence Certificate experience
  Qualification !

27
FEACO ICMCI

• CMCCMCCMCCClient Success!
• FEACOiCMCiConsultant Heaven!

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So, FEACO iCMCi together Creating
Consulting value in CMC networks and learning
communities, fuelling business growth- qualifying
consultants, assessing institutes, approving
consulting educators and accrediting consulting
practices through Consultants meeting
Consultants and Clients!

• Barry_Curnow_at_compuserve.com
• MaresfieldCurnow_at_aol.com