LSC Project Dissemination Event

1
LSC Project Dissemination Event

• Trendbyte Ltd

2
Event Plan

• Presentation
• Introduction
• Project Findings
• Web and Marketing
• Entrepreneurs Feedback
• Close
• Networking Opportunities Lunch

3
Project Findings

• Leslie McDonald

4
Project FindingsContent

• Background and context
• The project
• Activities and outputs
• Key Findings
• Conclusions
• Recommendations

5
Project FindingsBackground

• Established 1999
• Business Management
• Project Team
• May 2003 February 2005
• Funded by LSC Nottinghamshire

6
Project FindingsImportance

• High tendency towards self-employment
• Lack of available data to analyse trends and
  needs
• Good management skills important to the economy
• Sustainability connected to the management of the
  business
• Ethnic minorities not doing as well as they
  should be
• Business Advice and Training not reaching
  Entrepreneurs

7
Project FindingsProject Aim

• Conduct research into Management and Leadership
  skills gaps of BME entrepreneurs and managers.
  Identify Business development issues and provide
  practical support
• Skills audits
• Identify management leadership issues
• Provide appropriate hand holding support
• Share findings with support agencies

8
Project FindingsProject Activities

• Literature review
• Recruitment of Participants
• Skills audit
• Business Development Plan
• Technical HRD Support

9
Project FindingsBeneficiary Profile
10
Project FindingsLiterature Review Key Findings
11
Project FindingsSkills Gap

• Money - Strategic Planning - Quality/Admin -
  Winning Business

12
Project FindingsSkills Gap (2)
13
Project FindingsSkills Gap (3)
14
Project FindingsDevelopment Issues
15
Project FindingsBusiness Issues
16
Project FindingsHRD Support Provided

• Strategic Planning
• Marketing / Communication
• Finance Funding

17
Project FindingsHRD Support Provided (2)
18
Project FindingsHRD Support Status
19
Project FindingsKey Findings Skills Gaps

• No significant differences in skills gaps between
  men and women
• Women Motivation was lower
• Men Communication was lower
• Social Enterprises Motivation and delegation
• Commercial Enterprises Communication
• African Entrepreneurs Winning Business
• Caribbean Entrepreneurs - Motivation
• South Asian Entrepreneurs - Drive

20
Project FindingsKey Findings Business
Development

• No significant differences of business
  development issues
• Key Issues
• Strategy/Business Planning
• Finance/Funding
• Marketing Winning new customers
• ICT Not making use of Internet
• Policies Lack of formal policies

21
Project FindingsKey Findings Technical HRD
Support

• Amount of support time was roughly same for male
  and females
• High demand for strategic planning
• Caribbean and Social Entrepreneurs have wider
  range of support needs.
• South Asian Entrepreneurs had less business
  issues to address

• Key Support areas
• Strategic/Business Planning
• Marketing/communications
• Performance Management
• Financial Management

22
Project FindingsConclusions

• BME Entrepreneurs/managers have similar not same
  needs
• Support needs distinctive not been met by
  existing agencies
• Under representation on existing programme
• Support must be a balance of advice and practical
  support
• Reliable data to analyse trends and issues is
  required
• Lack of recognition of BME Business
  champions/expertise
• Project represent excellent value and achieved
  its objectives

23
Project FindingsKey Outputs

• 14 new strategic plans
• 3 new businesses started
• 8 registered limited companies
• 25 non-executive Directors trained
• 2 organisations commitment to Investors in
  People
• 1 Quality System Assessment Action Plan

24
Project FindingsRecommendations

• Wider needs analysis undertaken and acted up on
• Engagement strategy drawn up by Business Support
  Services
• Further help and support to existing participants

25
Web Design Marketing

• Andrew Faulkner

26
Web-Design MarketingIntroduction

• What is Web-design Marketing?
• Aims Objectives
• Processes
• Outputs
• Findings

27
Web-Design MarketingWhat is it?

• Branding
• Obtaining a website
• Web presence
• Effective use of a website brand

28
Web-Design MarketingProject Aims Objectives

• Design, brand market the clients websites
• Educate in jargon-free manner
• Communication
• Expectations
• Processes
• Find report skills gaps
• Other technical services

29
Web-Design MarketingProcesses
30
Web-Design MarketingOutputs

• 8 complete websites, 7 new brands, 1 renewed
  brand

• 4 Stationery packs, 1 Leaflet campaign
• Directory listings placed search submissions
  made

31
Web-Design MarketingFindings Client Facts

• Stats
• 29 - Clients that assumed they would have no
  input
• 57 - Clients that struggled to produce content
• 57 - Clients that admitted to not knowing where
  to find web-design services

32
Web-Design MarketingFindings Client Facts (2)

• 3 types of client
• Are ready to create a web-presence for their
  organisation and have done research into the
  matter.
• Realise they need to gain a web-presence but put
  little thought into their site.
• Feel they are not ready to project themselves
  onto the Internet.

33
Web-Design MarketingFindings General
Conclusions

• Whatever the level of technical knowledge of a
  client, the clients expect to be confused by
  jargon.
• Clients, even technically able ones, lose
  confidence when using the Internet.
• The cost of a website build is a major factor for
  clients avoiding using web designers.

34
Web-Design MarketingFindings General
Conclusions

• Clients fear that communication will be minimal,
  but then offer little input when they realise
  otherwise.
• The concept design is generally designed quickly,
  but content is hard to obtain from a client.
• Most services offered were used by the clients.

35
Web-Design MarketingFindings Needs
Recommendations

• If ready for Internet presence
• Educating entrepreneurs in the ways of Internet
  Marketing and Web Presence and how to get the
  best out of design services
• Designers must keep discussions free of jargon
  and treat the project in a business style.
• Meet in the middle
• If not ready/unsure
• Business services to examine the organisation at
  a base level creating missions, values and
  targets
• Encouraging entrepreneurs to embrace new methods
  of doing business not to fear/ignore them

36
Entrepreneurs Feedback

• Leslie McDonald

37
Close

• Thank You
• W. www.trendbyte.com
• T. 0115 875 8808
• E. info_at_trendbyte.com
• Now to networkand lunch