www'devicelink'com

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2008 Pre-Planning Overview The Medical Device
Manufacturing Industry
www.devicelink.com
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www.devicelink.com
How can your company capitalize on the tremendous
growth in the Medical Device Manufacturing
Industry?
Print

• Generate Profit!

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Why should a Marketing Investment, in the Medical
Device Manufacturing Industry, be a Priority for
your Company?
The Industry Facts

• 338 Billion Dollar Industry- and growing!
• Increased Global Demand for FDA Approved Imports
• Requires Domestic Production
• FDA Pre-Market Approval Full Scale Production
• High Quality Assurance High Margins
• Ongoing Demand from aging population

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Why do we have 85 of the market share Reach,
Reputation and Resources!
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Each Type of B2B Media is a Source for Specific
InformationThese three B2B mediums are perceived
by executives as having different strengths but
what they have in common is the ability to
generate purchases.

• There are three key factors that demonstrate the
  value and ROI of advertising/promoting in B2B
  media
• They are influential resources that executives
  trust.
• B2B media are essential tools in the
  purchase-making process.
• Each type of B2B media discussed directly leads
  to purchase of products or services
  advertised/promoted in that media by at least
  half of executives.

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www.devicelink.com
Medical Device Link is our One Web Portal, where
all of Canons Products Converge Online Home
to our Magazines, Trade Shows and Suppliers
Directories.

Its where your company can reach the Medical
Device Manufacturing Industry right now!
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www.devicelink.com
Medical Device Link Reaches the entire spectrum
of job functions

• Over 40,000 page views per day
• Over 200,000 unique visitors per month
• Our Audience Engineers, RD, Procurement
  Managers and C-Level Executives
• 18,000 opt-in eNewsletter subscribers

A few Medical Device Link visitors that youll
recognize
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Break out your Checkbooks! Contact your Account
Executive
Your Next Steps Can you grow your medical
business this year?
www.devicelink.com

• Review Program Options and Communicate cost and
  launch preference
• Identify areas of growth and steps in the
  medical device sales and production cycles where
  improvement can be made.
• Be Comprehensive in your response to include how
  youll be evaluating performance reports and how
  youll approach lead management?
• Communicate ways youd like to mitigate waste,
  maximize ROI and effectively navigate a a
  successful campaign as a marketing partner

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www.devicelink.com
How will the Medical Device Industry find your
company?
Communicate
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A targeted actionable description of your company
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Basic Enhanced Listings Include
www.devicelink.com

• Company description of up to 300 words
• 30-word description of your company for the
  popular web gallery (including homepage link)
• Three photos, one company logo (logo includes a
  link to your website)
• One press release (400 words, a link and a photo)
• One free update to text and press release per
  month
• Up to three embedded text links from your listing
  to anywhere on your website
• Monthly activity report
• Generation of Keyword Search Ranking

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www.devicelink.com
Medical Device Link visitors will find your
company several ways
Category Search-Keyword Search-Tile
Sponsorships-Banners
Search Supplier Directories Banner Promotion
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How often do readers use the site to find
suppliers?
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52 of Monthly Visits!!
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Category Search
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Sub- Category Search
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How can you sell 24 Hours a day 7 Days a week?
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Caffeinate your Sales Staff or Deliver
targeted information to a qualified audience?
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The Current State of Statek
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Where would you like us to send your next big
customer?
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www.devicelink.com
Medical Device Link visitors and potential
customers can find you several ways
Category Search-Keyword Search-Tile
Sponsorships-Banners
Search Supplier Directories Banners
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Search Sponsorships
www.devicelink.com
Using technology Medical
Device Link gives users searchable access to our
entire site. Your companys profile description
will generate search result rankings as soon as
it goes live. By including a Keyword Search
Sponsorship in your campaign we can position your
company prominently within specified search
results immediately. Each category in our popular
directories provides further branding
opportunities for your company with placement of
logos and banner ads. Search Category and Search
Sub-Category Sponsorships extend your important
message and reinforce your brands recall ability.
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• Google Initiated Universal Search Protocols May
  16, 2007
• How does this effect your company?
• Universal Search combines all the categorical
  directory findings and media, available anywhere
  online, into a unified Search Engine Results Page
  (SERP).
• Your profile on our vertical site, Medical Device
  Link, is now included in Googles Search Engine
  Results Page (SERP) based on the relevancy of the
  keywords in your profile.
• Your Profile will capture both vertical search
  and general search users!
• Important note Your SERP ranking is based upon
  relevancy and popularity, as measured by visits
  to your site. Re-directed Device Link Profile
  traffic to your website will be in an ongoing
  basis.

Return to Presentation
BtoBonline.com, Cashing in on Universal Search
OneUpWeb, June 2007
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www.devicelink.com
Medical Device Link visitors choose suppliers in
a variety of ways
Category Search-Web Gallery-Keyword Search-Tile
Sponsorships-Banners
Search Supplier Directories Banner Promotion
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Branded Homepage Sponsorships
www.devicelink.com
Branded Homepage Sponsorships prominently
associate your banner with the homepage of
Medical Device Link or any of our popular
magazine homepages that reside at
www.devicelink.com A banner, skyscraper, or tile
ad on a branded homepage is an ideal way to
pinpoint your target audience, and continue drive
traffic to your homepage.
Extend a Print Campaign!
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Leader Board Package
www.devicelink.com

• Two Run of Site Banners (monthly impressions up
  to 30, 000) Leader Board and Banner rotate
  throughout www.devicelink.com Home Page, news
  articles, archived information, search areas,
  archived and current issues of all Canon
  publications
• 750 word company profile features five photos
  and company logo with link to your website
• Three press releases (up to 400 words each, plus
  a link)
• One free update per month to your
  text/photos/press releases
• Up to five embedded text links, from your
  listing, to anywhere on your website
• Web Gallery Company logo, 30-word description
  and link to your homepage

Your banner will rotate on the entire site,
including over 50,000 pages of editorial content.

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Premier Package
www.devicelink.com

• Two Run of Site Banners (monthly impressions up
  to 30, 000) Leader Board and Banner rotate
  throughout www.devicelink.com Home Page, news
  articles, archived information, search areas,
  archived and current issues of all Canon
  publications
• Company profile features unlimited description,
  photos, text links and press releases
• Web Gallery Company logo, 30-word description
  and link to your homepage
• One eNewsletter Sponsorship
• Free listing within Medical Device Links
  Resource Center
• Free MDM promotion with a link for 60 days
• One annual non-exclusive sponsorship of a
  directory sub-category

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eNewsletter Ad Mail Sponsorships
www.devicelink.com
Medical Device Links 18, 000 opt-in eNewsletter
Subscribers receive bi-monthly updates from our
editors and weekly updates on our advertising
partners. Nonexclusive and Exclusive
sponsorships available. Promote your products
and services or create a buzz for seminars.
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Trackable ROI
www.devicelink.com
We are measuring the effectiveness of your
campaign on Medical Device Link each month. You
are provided a detailed Activity-Report that
clearly defines how, when, and where the medical
manufacturing industry is responding to your
marketing efforts.

Measure, Track and Calculate your ROI!!
The highlights showcase only some of the
measurements delivered in each Monthly Activity
Report
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Activity Report Delivered Monthly to your
company for analysis, tracking etc.
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• Activity Report -Banner Program

What can banners do for our company? Advertisers
Average an Increase in Activity of 40
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Break out your Checkbooks! Contact your Account
Executive
My Next Steps
www.devicelink.com

• Demonstrate a Clear understanding of your
  companys goals and initiatives.
• Prove my Commitment to all phases of your
  approval process review of, budget for and
  execution of, your marketing strategy in this
  market.
• Propose our Capabilities with a formal
  recommendation tailored to your needs and based
  upon your feedback.
• Provide Consistent ongoing support of your goals
  to optimize performance and protect your
  companys investment.

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Standard Marketing Investment for Featured
Programs Premier Program w/Trade Show
Support 16,900 Leader Board Banner
Program 13,900 Basic Enhanced
Listing 6400 Additional Directory
Listing 2000 each eNewsletter
Sponsorships 1800 each Keyword Sponsorships
2500 Quartz Crystal, Oscillator
Clusters Contextual Ad Sponsorship 5000 Single
Category Inaugural Rate Reserved for Banner
Advertisers Only Category Sponsorship
Tile 5100 Sub-Category Sponsorship 3100 all
rates quoted are the net annual cost per
component Add 8 rate increase for programs
not reserved before Oct 1, 2007
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Sample Recommendation for Statek

• Identify Your Target
• Spread Awareness
• Educate
• Develop Association
• Capture

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Break out your Checkbooks! Contact your Account
Executive
Our Next Steps
www.devicelink.com

• Our scheduled call, Sept. 4th, lets plan to
  achieve the following
• Cover your companys goals and initiatives for
  the Medical Device Manufacturing Industry.
• Assess components and determine which programs
  will satisfy your budget parameters while
  executing your objectives.
• Identify all steps in your companys approval
  process, including review of current advertising
  units, to prepare your marketing strategy for
  this market.
• Determine a payment schedule to will meet your
  immediate needs while distributing cost.

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